WHO, WHAT AND HOW - forestnet.comforestnet.com/media_info/TWmk2016.pdf · Road Builders ... 40th...

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Transcript of WHO, WHAT AND HOW - forestnet.comforestnet.com/media_info/TWmk2016.pdf · Road Builders ... 40th...

TWITTER

www.forestnet.com

FORESTNEWS – eNEWSLETTER

One of the Most Popular Forestry Web SitesIn 1996, we were the first North American forestry magazine to build a web presence. We’ve been archiving TimberWest articles since and have more than 3,000 searchable stories as well as features indexed inside www.forestnet. That’s why www.forestnet is one of the most visited forestry-related websites in the world. Readers can also enjoy the complete issue of TimberWest on computer, tablet or smartphone.

11,300 visits per month

22,200 page views

MARKETING OPPORTUNITIES• Banner ads • Links to your company from articles

5,300+ readers

Over 27% open rateOur forest news eNewsletter is sent twice monthly to a select list of valued readers and decision makers. Content includes timely industry news stories and a listing of upcoming industry events. The eNewsletter is formatted for mobile devices as well as for home/office based computers.

MARKETING OPPORTUNITIES• Banner ads at the top of the eNewsletter• Ads within the eNewsletter

FACEBOOK3,620 likes and growingWe have a lively and growing community on Facebook. Posts include news, photos, new products, events, and more.

MARKETING OPPORTUNITIES• Advertising on the page • Sharing timely new product releases and events

700 industry followers and growing dailyWe are relatively new to Twitter and focus on gaining industry-related followers. We tweet and retweet regularly about news and new products.

(well above industry average)

JAnuARy / FEbRuARyAD DEADLINES: Space – Jan. 13 • Print ready material – Jan. 20Features: •OregonLoggingConference-OfficialShowGuide • Steep slope logging technology • Finding and keeping great employees • Keys to maximize production on your logging siteColumn: Woody biomassDepartments: In the News; Machinery Row; Assoc. News; New ProductsBonusDist.: Sierra-Cascade Logging Conference, Anderson, CA; Oregon Logging Conference, Eugene, OR; SteepSlopeLoggingConference,Richmond,BC MARCh / ApRilAD DEADLINES: Space – April 10 • Print ready material – April 15Features: • Fire safety equipment • Log sorting and loading • Tires, chains and tracks • Oregon Logging Conference Pictorial Review • Tree length harvestingColumn: Woody biomassDepartments: In the News; Machinery Row; Assoc. News; New ProductsBonusDist.: Olympic Logging Congress, Victoria, BC; Forest Resources Association Annual Meeting, Colorado Springs, CO; Deming Logging Show, Deming, WA MAy / JunEAD DEADLINES: Space – June 10 • Print ready material – June 15Features: • Logging with a light footprint • Salvage logging burnt timber • Log loading and hauling • Commercial thinningTechReview: Harvester/processor headsColumn: Woody biomassDepartments: In the News; Machinery Row; Assoc. News; New ProductsBonusDist.: Buckley Log Show, Buckley, WA; Morton Loggers Jubilee, Morton WA

201630,000 to 33,500Total monthly reach on all four platforms

Each bimonthly issue of TimberWest is packed with valuable and useful job stories on successful mechanized harvesting plus wood processing techniques along with equipment, special editorial features, timely information on legislation, industry news, annual events, people and products pertinent to this TARGETED timber market, which is the largest in the Nation.

With editorial appealing to owners and top managers, advertising your forestry product or service in “The West’s Leading Forestry Magazine” makes good business sense.

editorial Calendar

July / AugusTAD DEADLINES: Space – Aug. 12 • Print ready material – Aug. 17Features: • Annual Buyers Guide & Directory - A complete listing

of forest industry equipment, cross-referenced by product, manufacturer and distributor

• Multi-stem processing • Roads, culverts and bridges • Brush cutting and vegetation managementColumn: Woody biomassDepartments: In the News; Machinery Row; Assoc. News; New ProductsBonusDist.: DemoInternational,MapleRidge,BC; 2,000 Buyers Guides handed out at 2016 - 2017 forestry events sEpTEMbER / OCTObERAD DEADLINES: Space – Oct. 15 • Print ready material – Oct. 20Features: • Profile of a successful harvester/forwarder contractor • Cable yarding systems • New log loading equipment • Logging contractor profileTechReview: Winch assist logging systemsWallchart: Log Yard Best PracticesColumn: Woody biomassDepartments: In the News; Machinery Row; Assoc. News; New ProductsBonusDist.: Pacific Logging Congress Convention, San Diego, CA nOvEMbER / DECEMbERAD DEADLINES: Space – Dec. 9 • Print ready material – Dec. 14Features: • 2017 Annual Western Forestry Calendar • New chainsaw technology • Equipment choices to match budgets • Private forestland managementTechReview: Portable grindersColumn: Woody biomassDepartments: In the News; Machinery Row; Assoc. News; New Products

Beyond the subscriber circulation and total readership numbers is the demographic breakdown of the TimberWest readers who can beidentified by: (1) TYPE OF BUSINESS, and (2) JOB TITLE or CLASSIFICATION

Each bimonthly issue of TimberWest is packed with valuable and useful job stories on successful mechanized harvesting plus wood processing techniques along with equipment, special editorial features, timely information on legislation, industry news, annual events, people and products pertinent to this TARGETED timber market, which is the largest in the Nation.

With editorial appealing to owners and top managers, advertising your forestry product or service in “The West’s Leading Forestry Magazine” makes good business sense.

Business Analysis of Circulation Percentage CirculationTYPE OF BUSINESS of Total Circ. Per issue Loggers ......................................... 46.67% .................4,350Mills1 .............................................. 7.85% ....................732Forest & Land Managers .................. 2.83% ....................264Log Truckers2 .................................. 8.01% ....................747Road Builders3 ................................. 6.88% ....................642Suppliers & Consultants ................. 13.95% .................1,301Material Producers........................... 3.20% ....................299Other Misc. .................................... 10.56% ....................985

1Approx. 15% Mills are also Loggers

2Approx. 69% of Log Truckers are also Loggers

3Approx. 16% of Road Builders are also Loggers

Territorial Analysis of CirculationAlaska ..................... 1.26% Arizona .................... 0.56%California ............... 14.91% Colorado .................. 1.03%Idaho ..................... 10.57% Montana .................. 6.07%New Mexico ............. 0.36% Nevada .................... 0.33%Oregon .................. 28.34% Washington ............ 26.08%Canada/Foreign ....... 1.05% Other States ............ 9.44%

Percentage Total Circulation

Presidents,Owners,Owner/Operators&OperationsManagement .................76.30% Superintendents and managers, unless the title lends itself to a technical or support type function.

PurchasingManagement .........................................................................10.10% Those involved in purchasing equipment, but not in the purchasing of wood or logs for a company.

SupervisoryPersonnel .................................................................................5.0% Supervisors, superintendents, foremen, leaders, managers and coordinators of technical and support type functions. Since titled individuals are supervising technical and support personnel, they would be classified on a supervisory level. All other technical and support personnel are classified as technical and support personnel.

TechnicalandSupportPersonnel ..............................................................5.17% Titled technical and support people, such as operators, mechanics, choker setters, sawyers, chasers, etc.

Others ..........................................................................................................3.43% Individuals working at the site (aka choker), Titled personnel in sales, marketing, public relations, communications, and other personnel.

Job Title or Classification

WHO, WHAT AND HOWMany Will Be Reading Your Advertising Sales Message?

January 12-14Associated California Loggers 43rd Annual Meeting, Reno NV916-441-7940 www.calog.com

January 13-1573rd Annual Truck Loggers Association Convention, Vancouver, BC604-684-4291 www.tla.ca

January 14-16Associated Oregon Loggers’ 46th Annual Convention, Eugene, OR 503-364-1330 www.oregonloggers.org

January 19-22Association of Equipment Distributors (AED) Summit, Washington DC 800-388-0650 www.aednet.org

January 283rd Annual Western Forest Industry Conference, Vancouver, WA503-226-4562westernforestry.org

February 1-5Paper Week Canada 2016100th Annual Meeting, Montreal, QC 514-392-6969 www.paperweekcanada.ca

February 3-514th Ann. Forestry Forum, Coeur d’Alene, ID 208-667-4641www.forestersforum.com

February 3-5Western Silviculture Contactors’ Assoc. Conference & Trade Show, Kelowna, BC 604-736-8660www.wsca.ca

February 10-12Northeastern Retail Lumber Assoc. LBM Expo, Providence, RI518-286-1010www.lbmexpo.com

February 11-13Sierra-Cascade Logging Conf. & Forest Products & Construction Equipment Anderson, CA 530-222-1290 www.sierracascadeexpo.com

February 25-26California Forestry Association Annual Meeting, Napa, CA 916-444-6592 www.foresthealth.org

February 25-27Oregon Logging Conference 78th Conf. & Equip. Show, Eugene, OR 541-686-9191 www.oregonloggingconference.com

March 1-2Steep Slope Logging Conference Richmond, BC604-990-9970www.steepslopelogging.events

March 8-10Wildland Urban Interface 2016, Reno, NV703-273-9654www.iafc.org/wui

March 11-15Western Wood Products Association Annual Meeting, Palm Springs, CA503-224-3930www.wwpa.org

March 15-17Bois Energie 2016, Nancy, France33-(0)38 4 86 89 30www.boisenergie.com

March 17-19Redwood Region Logging 78th Annual Conference & Show, Ukiah, CA707-443-4091 www.rrlc.net

March 22-24Mass Timber ConferencePortland, OR406.540.2430

March 25-26Washington Contract Loggers’ Annual Meeting, Lake Chelan, WA 800-422-0074 www.loggers.com

March 29-31American Forest Resource Council Annual Meeting, Stevenson, WA503-222-9505www.amforest.org

april 4-740th Annual National Indian Timber Symposium, San Carlos, AZ503-282-4296www.itcnet.org

april 5-7Council of Forest Industries Annual Convention, Kelowna, BC250-860-9663www.cofi.org

april 6-877th Intermountain Logging Conference Spokane, WA 208-245-3425 www.intermountainlogging.org

april 6-8IWPA World of Wood Convention, Austin, TX703-820-6696www.iwpawood.org

april 11-14International Biomass Conf. & Exhibition Charlotte, NC866-746-8385www.biomassconference.com

april 27-29Olympic Logging Conference 67th Annual Meeting, Victoria, BC 360-202-7014www.olympicloggingconference.com

april 28West Coast Lumber Inspection Bureau Annual Meeting. Portland, OR503-639-0651www.wclib.org

april 29-30Associated Logging Contractors Annual Meeting, Orofino, ID208-667-6473 www.idahologgers.com

May 429th PricewaterhouseCoopers Global Forest & Paper Ind. Conf. Vancouver, BC604-806-7515www.pwc.com/ca/forestconf

May 4-6 Forest Resources Assoc. Annual Meeting Colorado Springs, CO202-296-3937www.forestresources.org

May 5-6Global Softwood Log & Lumber ConferenceVancouver, BC 604-801-5996www.woodmarkets.com

May 6-7Northeastern Forest Products Equipment Expo Essex Junction, Vermont315-369-3078 www.nefpexpo.net

May 13-14Expo Richmond 2016, Richmond VA804- 737-5625www.exporichmond.com

May 13-14Pacific Construction Equipment Show, Abbotsford, BC888-454-7469www.pacificequipmentshow.com

May 20-21Montana Logging Association 29th Annual Meeting,Missoula, MT406-752-3168 www.logging.org

May 24-26World Bioenergy 2016, Stockholm, Sweden4608 441 70 80www.elmia.se/en/worldbioenergy

May 31 - June 3National Conference of Private Forest Landowners, Orlando, FL404-325-2954www.forestlandowners.com

June 7-9Maritime Lumber Bureau 77th AGM Halifax, NS902-667-3889 www.mlb.ca

June 11-12Deming Logging Show, Deming, WA360-592-3051www.demingloggingshow.com

June 11-14Assoc. of Consulting Foresters of America 68th Nat’l Conference, Mobile, AL703-548-0990 www.acf-foresters.org

June 23-2658th Annual Libby Logger Days, Libby, MT406-293-1074www.loggerdays.org

June 25-26Buckley Log Show, Buckley, WA360-829-0474www.buckleylogshow.com

June 27-29Forest Products Society 70th International Convention, Portland, OR608-231-1361 www.forestprod.org

July 1-4Annual Logger Rodeo, Sedro-Woolley, WA360-770-8452www.loggerodeo.com

July 15-16Darby Logger Days, Darby MTwww.darbyloggerdays.com

July 15-17South Fork Loggers Day Festival South Fork, CO719-873-5512www.southfork.org

July 24-26Pellet Fuels Institute Annual Conference Asheville, NC703-522-6778www.pelletheat.org

auguST 11-1474th Annual Morton Loggers Jubilee Morton WA360-496-6362www.loggersjubilee.com

auguST 13-17Int. Society of Arboriculture Annual Conference & Trade Show, Fort Worth, TX217-355-9411www.isa-arbor.com

auguST 22-25World Conference on Timber Engineering, Vienna, Austria00143 1 58801-20211wcte2016.conf.tuwien.ac.at

SepTeMber 1-3FinnMETKO, Jämsä, Finland+358 40 9009 410www.finnmetko.fi

SepTeMber 8-9Montana Wood Products Association Annual Convention, Missoula, MT406-241-7047www.montanaforests.com

SepTeMber 8-1071st Annual Lake States Logging Congress Oshkosh, WI715-282-5828 www.timberpa.com

SepTeMber 15-18Orofino Lumberjack Days, Orofino, ID208-476-3412www.orofinolumberjackdays.org

SepTeMber 19-21 Council on Forest Engineering Annual Meeting in conjunction with Demo Conf, Vancouver, BC240-382-2633www.cofe.org

SepTeMber 19-21 Demo International & Conference Vancouver, BC902-897-6961cwfcof.org

SepTeMber 22-24Demo International, Maple Ridge, BC888-454-7469www.demointernational.com

SepTeMber 28-30Timber Processing & Energy Expo, Portland, OR334-834-1170www.timberprocessingandenergyexpo.com

SepTeMber 29-OcT 1American Loggers Council Annual Meeting Panama City, FL409- 625-0206 www.amloggers.com

OcTOber 5-7National Hardwood Lumber Association Annual Convention, Washington, DC901-377-1818 www.nhla.com

OcTOber 19-21Alaska Forest Association 59th Annual Convention, Anchorage, AK907-225-6114www.akforest.org

OcTOber 26-28NAWLA Traders Market, Las Vegas, NV800-527-8258www.nawla.org

nOveMber 2-6Society of American Foresters National Convention, Madison, WI301-897-8720www.safnet.org

nOveMber 5-8APA Annual Meeting and EWTA Info Fair, Bonita Springs, FL253-565-6600 www.apawood.org

nOveMber 7-9Pacific Logging Congress 107th Convention, San Diego, CA425-413-2808www.pacificloggingcongress.org

nOveMber 10-1226th Tree Care Industry Expo, Baltimore, MD603-314-5380 www.tcia.org

2016 events planner

CLASSIFIED DISPLAY LISTINGDISPLAY CLASSIFIED ADVERTISEMENTS: $80.00 per column inch, 2 1⁄8” wide column

PROFESSIONAL CARDS: 1X — $80.00 per column inch5X — $75.00 per column inch10X — $70.00 per column inch

Size ................1X-2X ........ 3X-5X..........6X-9X ..... 10X-12X

Full Page ........2,100 ........ 2,000 ..........1,895 ....... 1,8152/3 Page .........1,775 ........ 1,680 ..........1,600 ....... 1,5251/2 Island .......1,565 ........ 1,490 ..........1,420 ....... 1,3601/2 Page .........1,295 ........ 1,220 ..........1,150 ....... 1,0951/3 Page .........1,065 ........ 1,025 ........... 985 ...........9301/4 Page .......... 785 ............735 ............ 700 ...........6601/6 Page .......... 535 ............505 ............ 475 ...........445

1-Color ........................................add $ 335.004-Color Process ...........................add $ 845.00 Per 2-page Spread ....................add $ 1,290.002nd or 3rd Cover ..........................add 15%Back Cover ..................................add 20%Page 5 .........................................add 10%Special Position ...........................add $ 155.00Matched PMS Color .....................add $ 490.005th Color, Special Inserts & Reprints.....call for quote

ADVERTISING SPACE RATES C0LOR/COVER CHARGES

AdvertisingRATE CARD #41Effective JANUARY 2016

SEND ALL ADVERTISING FILES TO:[email protected]

COMBINATION RATES: You can combine your advertising insertions in TimberWest Magazine with those in Canada’s Logging & Sawmilling Journal for the lowest possible frequency discount rate of each magazine.

AGENCY DISCOUNT: 15% of gross billing, payable to recognized advertising agencies providing camera-ready digital, if invoice paid within 30 days.

FREqUENT ADVERTISER PROGRAMS: Integrate your print and Internet advertising for greater savings! Frequent advertiser programs apply towards Internet promotion opportunities as well.

1/3 Page Vertical2 1/4” x 10”

1/2 Page Vertical3 3/8” x 10”

1/2 Page Island4 5/8” x 7 1/2”

1/3 Page Square4 5/8” x 4 7/8”

1/2 Page Horizontal7” x 4 7/8”

1/4 Page Rectangle3 3/8” x 4 7/8”

1/6 Page Horizontal4 5/8” x 2 3/8”

1/6 Page Vertical2 1/4” x 4 7/8”

WEBSITE ADVERTISING • www.forestnet.com

CORPORATE OFFICE: 425-778-3388 • Fax 425-771-3623 • [email protected]

Editor: Diane Mettler, [email protected] & Production Mgr: Sheila Ringdahl, [email protected]

Circulation Mgr: George Aldridge, [email protected]

ADVERTISING SALES: 1-866-405-64621-604-990-9970 • Fax: 1-604-990-9971

Sales Manager: James Booth • [email protected] Stanhope: [email protected]

$900/year from forestnet opening page to location of client’s choice.

www.FORESTNET.com HOME PAGE(monthly rates) 1 Mo. 3 Mo. 6 Mo. 9 Mo. 12 Mo.Wallpaper ......550 x 700 ... $2,200 ....................................................................Leaderboard ..700 x 200 ...... $860 ......... $820 ........$775 ........$700 ........$665Big Box ..........300 x 240 ...... $750 ......... $665 ........$605 ........$580 ........$550Banner ...........665 x 100 ...... $750 ......... $665 ........$605 ........$580 ........$550Button ............125 x 125 ...... $470 ......... $430 ........$380 ........$340 ........$320

TIMBERWEST HOME PAGE(monthly rates) 1 Mo. 3 Mo. 6 Mo. 9 Mo. 12 Mo.Wallpaper ...... 550 x 700 ... $1,400 ....................................................................Leaderboard .. 700 x 200 ...... $700 ......... $670 ........$625 ........$550 ........$515Big Box .......... 300 x 240 ...... $600 ......... $515 ........$455 ........$400 ........$350Banner ........... 665 x 100 ...... $600 ......... $515 ........$455 ........$400 ........$350Button ............ 125 x 125 ...... $300 ......... $250 ........$215 ........$175 ........$150

(monthly rates) 1 Mo. 3 Mo. 6 Mo. 9 Mo. 12 Mo.Box ..............300 x 100 ........ $650 ......... $605 ....... $550 ........ $500 ........ $475Button ..........125 x 125 ......... $450 ......... $400 ....... $365 ........ $325 ........ $300

eNEWSLETTER ADVERTISING (Twice Monthly)

• All advertising must be submitted as a High resolution PDF (PDF/X-1a). Embed-ded fonts required.

• Images should be saved as TIFF or EPS.• All photos should be scanned at 300 dpi.

Ideally the shadow dot should not exceed 91%; any dot under 4% will drop to white. 4C images should be converted to CMYK (not left as RGB).

• Scan your photograph as close to the actual reproduction size as possible-a 20% margin plus or minus is optimum.

• Line art should be scanned at 1200 dpi and saved as a TIFF. Be sure not to scan line art as a halftone. (In Photoshop, use the “Bitmap” mode.)

• Only full-page ads require a bleed of 1/8” • Electronic files under 20 MBs can

be emailed to [email protected] For larger files please use www.wetransfer.com

DELIVERY INSTRUCTIONSAll advertising copy and disks should be sent VIA COURIER directly to: TimberWest Magazine300 Admiral Way, Suite 105Edmonds, WA 98020

Press, product, and any other media should be sent to:TimberWest MagazineP.O. Box 610Edmonds, WA 98020

INTERNET ADVERTISING: Limited space available for banner advertising on the TimberWest website (www.forestnet.com) • Buttons/Links • E-Blasts • Newsletter Sponsorships

MATERIALS

2/3 Page Vertical4 5/8” x 10”

Full PageLive Area: 7” x 10”Bleed: 8 1/4” x 11”Trim: 8” x 10 3/4”

AT THE CENTER OF ATTENTION: 4/color page advertorial story. Only one company per issue can participate. $3,500 gross.

PRODUCT OF THE MONTH: One per issue which includes:preferred positioning up front, two 4C photos and 350 words in a junior page for $2,300 gross

SUBSCRIPTION RENEWAL COVER SPONSOR: Your ad appears on the subscription renewal cover. $1,000 gross.

SPECIAL ADVERTISING OPPORTUNITIES

1/3 Page Horizontal7” x 3 1/8”

1/4 Page Horizontal7” x 2 3/8”

1/4 Page Flop4 7/8” x 3.5”

WALLCHART ADVERTISINGFull unit vertical 4 5/8” x 6 3/4”Full unit horizontal 7” x 4 7/8”Half unit vertical 3 3/8” x 4 7/8”Half unit horizontal 4 5/8” x 3 3/8”