WHO WE ARE. WHAT WE DO. - Altus Agencyaltusagency.com/Altus_Overview_2017.pdfHelp - my digital...
Transcript of WHO WE ARE. WHAT WE DO. - Altus Agencyaltusagency.com/Altus_Overview_2017.pdfHelp - my digital...
WHO WE ARE. WHAT WE DO.
FOR US, It’s all about the work.
INOLEX
EXELONWE MADE EXELON FEEL MORE PERSONABLE.
BAYERWe built a more credible, based-in-scientific-research creative platform for Bayer Environmental Science.
CHASE HEALTH ADVANCEWE HELPED DOCTORS SHOW THAT THEY CARE ABOUT THE COST OF HEALTHCARE.
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NOUVEAU COSMETICOUR APPROACH TO BEAUTY MEANT HIGHER PROFITS FOR AESTICIANS.
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THE WHARTON SCHOOLWE re-defined business leadership—close to home and abroad.
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WOMEN’S CAMPAIGN INTERNATIONALWE showed the world the true power of courage.
WILMINGTON TRUSTWE MADE wilmington trust feel even closer to their markets.
LAWYERS.COMWE LAUNCHED AN EASIER WAY TO FIND THE RIGHT ATTORNEY.
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BRANDING.
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DESTINATION MARKETING.
DIGITAL MARKETING.
CONTENT MARKETING
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3/9/2017 Gmail - Marketing Minute - Help, my digital display ads aren't working
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Marketing Minute - Help, my digital display ads aren't working 1 message
David Jefferys <[email protected]> Thu, Mar 9, 2017 at 2:26 PMReply-To: [email protected]: [email protected]
Help - my digital display adsaren't working
Before I dig into some of the reasons why your adsmay be underperforming, remember that click-throughis just one metric used to measure the effectivenessof a digital ad campaign.
Engagement rates are just one aspect of the ad'ssuccess or failure. Many companies view their digitaldisplay ads as being a tool to drive brand awareness,as well as a direct response vehicle. Unfortunately, it'stough to measure that sort of uptick in brandawareness, which is why most people default to click-through rates.
There are lots of ways a person can find yourbusiness without clicking on your display ad at thatgiven moment. I'm sure there was a time you saw abanner ad that caught your interest but instead ofclicking on the ad, you found the company or productby using a search engine, or typed the URL directlyinto your browser. The ad you saw made animpression on you and you took action when it wasconvenient for you.
Assuming the main reason you're running digitaldisplay ads is to trigger an immediate action, here aresome reasons why your campaign may beunderperforming.
Bad creative: Regardless of the medium, creativematters. If your ads are not visually arresting, if your
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