Who We Are

Sonitek International  Ltd is a Canada based company established in 1998.

We specialize in offering innovative and efficient web, mobile app & digital marketing solutions. Our back-office has an experienced team of about 75 professionals including graphic designers, developers and internet marketers to help online businesses succeed through various online and on-site marketing techniques.

www.sonitek.ca www.sonitekapps.com www.imenucards.com

What We DoMobile Application Development

Our mobile application development on all the major handheld and Smartphone platforms help our clients achieve their business targets quickly and in a cost effective manner.

Digital Tablet Menu App Development

Our proprietary ‘iMenuCards App’ is an interactive digital menu application is developed for Restaurants to publish their menu items in attractive digital form for their walk-in customers. Bring your orthodox paper-menu to life with vivid pictures and interactive experience for your guests.

Responsive Websites (Dynamic Websites - eCommerce, Content Management System, Product Catalogue or Static Websites )

With Sonitek you can rest assured to get powerful and robust mobile-compatible responsive web design and development along with customized layouts and constructions.

Digital Marketing Solutions

We provide quality SEO, Social Media Marketing, Online Reputation Marketing, Lead capturing & management techniques, Email & Newsletter marketing etc. to a wide strata of clients across the globe.

Our SpecialitiesOur Core Capabilities in developing apps & website include the following languages:

PHP Language, Ajax & jQuery

HTML5, CSS, Web Services, front end HTML, CSS and Javascript, SQL Lite, SQL CE, MySQL, MS SQL Server, XML-parsing

C++ language, Objective C, Core Java, SDKs

Open Source CMS integrations across Joomla, WordPress, Drupal, Magento

And more…

Pre-Packaged Solutions (Responsive Websites & Mobile Apps)

Our pre-packaged solution is designed & developed with a concept that fits-in to virtually any type of industry or business operations.

Restaurants Spa & Salons

Real Estate

Dentists

Lawyers Gyms & Clubs

Retail Stores Religious Places

Schools & Colleges

Any Other Industry

Search Engine Optimization (SEO)

INITIAL RESEARCH, REVIEW AND ANALYSIS

ON PAGE OPTIMIZATION

Targeted Number of Key PhrasesTarget Market AnalysisKeyword StrategyFinalizing KeywordsBaseline Assessment ReportCompetitor Analysis– Up to 2 close competitors

Coding-related Analysis SEO Friendly URL Structure Optimization of Title, Keyword, Description Alt Tag Optimization for Images Anchor Text Optimization Creation and Optimization of Robots.txt XML & HTML Sitemaps CreationContent-related Analysis Keyword Density and Proximity Content Optimization Header Tags (H1, H2.. & bold tags)Other Analysis & Validations Broken Link Report Generation/Fixation Resolve Canonical Issues 301 Redirects & 404 Page Creation W3C Validation

LOCAL SEARCH OPTIMIZATION OFF PAGE OPTIMIZATION

Local Search Optimization Geo-Tagging Optimization Google Authorship Google+ Local Listing Google Tools (Webmaster, Optimizer & Analytics Account Setup)

Citation Building (Local Directory Submission)General/’Niche Directory SubmissionArticle Writing# & Submission ( Word Count:500-600)Press Release Writing# & Submission (Word Count:500-600)Blog Writing# & Promotion (Word Count:500-600)Classified Ads Creation & PostingSlide PromotionBad Link Analysis

SMM (Social Media Marketing)

Facebook TwitterProfile & Page CreationSelect a ‘Vanity’ URLTab CreationFacebook Apps Installation Posting Updates graphical & text based posts Cover & Profile Photo DesignFacebook Fan EngagementFacebook Likes Creating Hashtags

Profile & Page creationCustomized profile theme (Background photo, tab colors etc)Managing Follow and Followers ListTweets Creation of HashtagsParticipation in trending hashtags

Youtube Pinterest YouTube Channel – Profile CustomizationVideo OptimizationCreate channelsManaging YouTube Video AnalyticsChannel Subscribers

Creating & Customizing ProfileManaging Pin It ButtonsFollowing CommunitiesOptimize our Pinned Images & Name

Google + LinkedinProfile & Page creationCustomized profile themeManaging Google+ Circles & CommunitiesPosts & Content Sharing

Setting-up the Profile Page, Managing Links & PostsCreate a Page SetupParticipating in Professional Discussions, Conduct Market ResearchRequest for Recommendations & Endorsements

Facebook Microsite

Definition: A Facebook microsite that is set up and installed, sits just like a regular website inside your Facebook page. When the user clicks on your microsite icon/tab, they're transported seamlessly to your microsite within your Facebook profile page.

Customize logo, colors, texts and photos of your business in one of the following microsite of your choice. Includes icon and title tab.

Convert In-Direct Traffic – Provide your Restaurant information within FB microsite to redirect your Facebook traffic to your main website.

Customized Navigation Tabs & Structure – Explain your business and services, tell customers about any news or competitions or special offers you have.

Intuitive Design – Select from a variety of FB Microsite templates we have.

TEMPLATES

More Templa

te Color Optio

ns

Red / Magenta

Green Brown

Blue Black / White

The latest way to put yourself exactly where your clients, customers and fans

are!

Leads Management Tool (LMT)

Our LMT allows you to capture any and all leads coming from different sources i.e. your main website, Facebook Microsite etc. and store it under one common Database & Admin Panel.

&

Facebook Compatible Lead Capture Pages

Custom Thank You Pages

Portable – Works On Any Website or Blog

Double Opt-in or Confirmed List Building

Broadcast Email Your Leads Anytime

Unsubscribe & Bounce Management

Manage Lead Category

Password Protected Admin

Custom create auto-responders to each of the form submissions made by your potential customers via different sources (for example: Facebook – contact us form, reservation/get a quote form etc. Main Website – Testimonial forms etc.

Easy email configuration to setup your newsletter campaign. This is the email ‘From’ which the auto-responders & newsletters are sent to your leads & potential customers.

Manage ‘Sources’ from where you get your leads – such as Walk-in customers, Referrals, Website Reservations, Facebook Microsite, Search Engine, Phone-in, Ad Banners, TV Commercial etc.

Manage, Search, Export your entire Leads Database and utilize for various marketing purposes.

Create, Schedule & Send UNLIMITED number of customized Newsletters to your leads & potential customers through the LMT program. Alternatively, upload PDF, Images, Flyers etc. and send as ready-to-use Newsletters

Manage the Footer with an auto-generated unsubscribe page under your domain name complying to anti-spam.

Social Media Interaction

Inviting your Leads to Join/Follow your Social

Media Profiles – Increase Followers

Organize Social Sharing Buttons/Tools to your website, apps & other

online media

Using #Hashtags with relevant Posts on latest

trends & topics

Infographics, Promoted Posts, Social Bookmarking

for related services & products

Brand Image & Reputation

• Landing Pages (Organic & PPC)

• Microsites (Facebook etc.)• Pre-populated Forms• Email Campaigns• Social Media

SOME OF THE SOURCES ARE:

Managing weekly/month

ly email or electronic

Newsletters

Organizing & Posting Blogs, participating in industry-related

Forums

Promoting Online Video,

Events invitation, Webinars

Reputation Management – By posting rebuttals & clarifications to any negative feedback

provided by a customer or competitor

Content Marketing – Posting Articles,

Press Releases on industry-specific

products & services to engage more

potential customers

Facebook Marketing

Your patrons are here – and most of them are checking their updates a few times a day.

Cover Image: A 851x351 pixel space is used to market your new items, specials or a menu change.

Facebook Tabs: The first 2 standard tabs are the key which entices your guests to browse further into your FB profile page.

Photos of your product & services: Most shared posts on Facebook are images and your business is all about creating and presenting it visually-appealing to your guests.

Gated-Likes & Deals: We help you increase your Page Likes and connect with more Fans in exchange of random discounts & offers.

Pinterest & Instagram Marketing

Trending Hashtags: To increase awareness about both your Instagram profile & your restaurant.

Niche Hashtags: We Create, Promote and maximize your niche Hashtag that represents your brand. For example, if you are a Steak House Restaurant in Toronto, hashtags such as #SteakHouseToronto etc. is promoted with your business’s actual geo-location for your guests to track your location.

Campaign Specific Hashtags: When you have a particular marketing campaign, we create and promote your campaign-specific hashtags with relevant photos etc. to connect with more potential guests.

Twitter Marketing

Easily Sharable: With only 140 characters per tweet, posts get read and shared at a phenomenal, immediate rate.

Direct traffic to your Website & Menu: Tweets with links to your menu section gives your users to interact with you in a quicker way.

NOTE: This is specially great if you deliver!

Hashtags: Include hashtags in your tweets to promote specials, promotions, new product items etc.

Image Tweets: Including photos of your product items with tweets drives more traffic to your establishment.

Timing your Tweets: We schedule and trigger your tweets as per your targeted customer’s tastes & behavior. For example, a restaurant would be promoted with their posts closer to breakfasts, lunch & dinner to get maximum audiences.

YouTube Marketing

Creating YouTube Channel for your Brand Name

Using Logo as your Cover Image of the Channel

Interactive & Informative ‘About’ tab with links to your website and other social profiles

Upload professionally created Video Ads, commercials, news footage

Customer Testimonial Videos – Quickly record your customers feedback & testimonials that we can compile and upload on your YouTube channel for your brand promotion

Introduce your Staff & create Tutorials – Ask your chef to create simple recipes to stay connected to your guests & people of interest

Other Social Media Platforms

Google + LinkedIn

Sharing Original & Curated Content as Blog Posts, Industry Articles, Updated Catalog, Special Offers, etc.

Visual Content posts & sharing that represents your brand

Increase your connection by adding potential partners, investors, or employees within your network circle

Joining & Participating in Groups of similar interest and industry for maximum exposure to

Tracking Our Performance – Metrics & AnalyticsOur Monthly reports provides essential insights into your website traffic of the current month with a comparison of the preceding months with complete information about how visitors find your site, the actions they take on your website, how many get converted or leave it between, and much more.

Our Monthly Reports include Analytics Report provided by Google & Custom-maintained Reports (excel format) that provides a 360 deg. overview of all the digital marketing efforts that go into your brand promotion.

Analytics Report provided by Google (Sample shown above)

Tracking Our Performance – Metrics & Analytics

Custom-Maintained Report in Excel (Sample shown above)

Monthly Deliverables Schedule (Sample shown here)

We strategize & prepare a submission schedule for our clients to provide us with the deliverables such as the following: Blog Posts, Articles, Power Point Presentations, Newsletters &

Press Releases Posts for Social Media – List of Topics & rough content related to the

business Videos – Text & Graphical content that you provide can be

converted to video format by us. On-location shoot & professional photography of your products, interiors etc. can be provided by us at an additional cost.