WHO WE AREWe are The Walling Experts. We help people make their homes

Better, Cheaper & Faster by use of innovative construction technologies. We aspire to be India's largest Walling Solutions Company.

WHAT WE DOMagicrete is India's frontline producer of Lightweight Concrete Blocks (AAC Blocks) & Dry Mix Mortars with an installed capacity of 800,000 cbm/annum spread across states of Gujarat & Haryana catering to the strategic markets of West & North India respectively. We were found in 2008 by a young & dynamic team comprising of Alumni of IIT Kharagpur, IIT Delhi & IIM Lucknow.

PASSION

INTEGRITY

AGILITY

OWNERSHIP

INNOVATION

CLIENT FOCUS

We do and live up to what’s “right”.

We demonstrate Zeal & Zest in whatever

we do.

We are quick, decisive and efficient in our response.

We are responsible & accountable for our actions.

We deliver high-quality, cost-effective solutions.

We anticipate change and shape it to fit our purpose.

HOW WE DO IT

2008

2009

2012

2013

Magicrete starts its commercial production at Surat plant with an annual capacity of 150,000 CBM.

Magicrete increases its annual capacity to400,000 CBM, making the Surat plant India’s Largest single location AAC plant.

Sourabh Bansal, Puneet Mit tal and S idhar th Bansal , Co-founders, M a g i c r e t e , s p o t a promising market for AAC blocks to replace the `. 50,000 Cr. industry of Red Clay Bricks.

Motilal Oswal Private Equity invested `. 35 Crores in Magicrete.

GROWTH STORY

2014

2015

2017

2018

Constructs 252 homes in Bhilai under PMAY (Urban) with monolithic construction, Celebrateda decade of innovation by Magicrete.

Introduces Modular Buildings; pilot project of 9 office pods in 2500 sqft area delivered.

The launch of Precast, finishes a 2000sft villa in 7 days, and also constructs 1200toilets in AP for TCS under the Swachh Bharat Scheme.

Launch of Drymix m o r t a r p r o d u c t s MagicBond Block joining mortar & Tile l a y i n g a d h e s i v e , MagicPlast Ready mix plaster and PuttyPlus.

BLOCK JOINING MORTAR

TILE ADHESIVE

BONDMAGIC

READYMIX PLASTER

PLASTMAGIC

WALL PUTTY

PLUSPUTT Y

PRODUCT PORTFOLIO

Walling Products

MagicBond (Block Joining Mortar)

MagicBlox (Light weight concrete (AAC) Blocks)

MagicPlast(Fibre Reinforced Plaster & Ready Mix plaster)

MagicPlast(Gypsum Plaster)

PuttyPlus(Wall Putty)

Tiling Products

MagicBondTile Adhesive (Standard)

MagicBondTile Adhesive (Elite)

MagicBondTile Adhesive (Premium)

MagicBondTile Adhesive (White)

Precast Products

Building Products

Infrastructure Products

For more details visit

precast.magicrete.in

Magic behind happy homes

MagicBlox consists of 80% air by volume, making it lightest available walling material (weighs 1/3rd that of clay bricks).

Formed as a result of reaction of aluminum on a proportionate blend of lime, Cement & Fly ash, the hydrogen gas that escapes creates millions of tiny air cells giving it a strong honeycomb like structure.

It is further strengthened byhigh pressure steam curing in Autoclaves.

LIGHT WEIGHT CONCRETE(AAC) BLOCKS

BLOXMAGIC

FIRE RESISTANT

THERMALLY INSULATED

NOISE POLLUTION RESISTANT

EARTHQUAKE RESISTANT

WATERRESISTANT

HIGH STRENGTH

MAGICBLOX FEATURES

Reduces air conditioning cost by upto 30%

Microscopic structure doesn't allow for capillary action

making it impervious to water

Best in class fire rating of 4 hours with a melting point

over 1600 CExcellent Sound Transmisson

Class (STC) rating of 44db

Excellent resistance to earthquake forces due to its lightweight properties.

Incomparable Strength to Weight ratio. Compresive strength of >4N/mm2

Magicbond is a high strength adhesive for quick and firm laying of AAC blocks with thin joints (Applied in 2-3mm layers).

Magicbond is a factory mixed mortar made up of cement, graded sand and blended with polymers to impart high strength and water retention.

98% of AAC Fly Ash Blocks worldwide are joined using thin bed mortar.

BLOCK JOINING MORTAR

BONDMAGIC

10

It is easy to apply and avoids wastage of material.

ZERO WASTAGE

Special polymer imparts high adhesive strength (0.34 Mpa) increasing overall masonry strength and load bearing capacity.

HIGH BOND STRENGTH

Water is retained in the mortar, thus prevents shrinkage cracks.

NO SHRINKAGE CRACKS

Thin joints prevent heat transfer through walls.

HIGH THERMAL INSULATION

Due to water retention polymers, curing is not essential after application.

NO CURING REQUIRED

Due to low density & higher volume, a 40 kgs bag of Magicbond covers 170-180 sq. ft. with a thickness 3 mm( for 4" thick AAC fly ash blocks)

HIGH COVERAGE

No jobsite blending of powder is required, only water is to be added.

PREMIXED

Quantity or MagicBond required for lying blocks is 3 times less than conventional mortar. This saves money as well as time.

ECONOMICAL

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UnbreakableJod

MAGICBOND FEATURES

MagicBond Tile Adhesive is a polymer modified grey / w h i t e c e m e n t b a s e d adhesive for fixing all types of tiles on floor/walls.

MagicBond Tile adhesive is suitable for both internal & external applications.

It provides excellent water proofing properties and resists cracking of tiles.

BONDMAGIC TILE ADHESIVE

It has excellent adhesive properties and bonds better to substrate.

HIGH BOND STRENGTH

It is applied in a thin layer which leads to cost saving & being premixed in nature saves time.

ECONOMICAL & TIME SAVING:

`

Har tile kepeechhe MAGIC

Specially added polymers impart extended open time, leading to higher flexibility at the time of application.

EXTENDED OPEN TIME

It is easy to apply and avoids wastage of material.

ZERO WASTAGE

Shrinkage cracks are minimized/eliminated due to its water retaining and self-curing properties.

NO SHRINKAGE+

No slip is observed on vertical applications.

HIGH SAG RESISTANCE

MAGICBOND FEATURES

Magic Plast - Ready Mix Plaster is a ready-to-use s a n d - c e m e n t b a s e d polymer modified plaster.

Special additives and polymers added to our plaster gives water retaining as well as higher bonding properties, leading to lesser curing time and lower re-bonding losses respectively.

Magic Plast – Ready Mix Plaster is suitable for internal/external walls and it provides even surface on which tiling can be done faster and efficiently.

READYMIX PLASTER

PLASTMAGIC

DURABLE & CRACK RESISTANT Negligible silt content & added polymers help control cement shrinkage, assuring crack free & durable wall.

MagicPlast is a highly durable plaster that reduces repair & maintenance cost.

ECONOMICAL

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Graded sand used in MagicPlast leaves lesser voids and provides compactness to plaster, resulting in high strength.

HIGH STRENGTH

Mineral binders present in MagicPlast help reduce density of plaster thus increasing coverage. It covers 18- 20sq.ft. per 40kg bag (at thickness of 12mm).

EXCELLENT COVERAGE

Microscopic structure of plaster created using graded sand & polymer additives reduces capillary action, making MagicPlast an excellent water barrier.

EXCELLENT WATER BARRIER

Its remarkable work ability & reduced rebounding losses allows faster application.

FASTER APPLICATION

MAGICjo chale saalo saal

+

MAGICPLAST FEATURES

Putty Plus is a polymer modified white cement based wall putty specially developed as a finishing coat to cover the unevenness and pinholes created by plastering and to prepare the wall/ surface for painting.

It can also be treated as a base coat for painting and is available in Fine & Coarse variants.

Put t y P lus adhere s to ' H o u s i n g D eve lo p m e nt B o a r d o f S i n g a p o r e ' standards and is specially formulated using German make polymers to impart classy finish to walls and aease of work to applicators.

WALL PUTTY

PLUSPUTT Y

Karein Deewaron ki EXTRA CARE

`

Specially added polymers improve the resistance of putty against water, thereby providing a protective base to your expensive paint.

Right proportion of white cement provides strong base whichprevents the paint from flaking.

25% EXTRA ADHESION

75% EXTRA WATER RESISTANCE

PuttyPlus is formulated to provide ease of mixing and application without loss of homogeneity, leading to improved workability.

HIGH WORKABILITY

Minerals and additives used in PuttyPlus are very fine, providing smooth finish to the surface.

EXTRA FINE (<1% retention over 240 mesh)

Smooth and fine surface imparted by PuttyPlus helps cut upon paint consumption.

REDUCED PAINT CONSUMPTION

Putty Plus is UV resistant which leads to enhanced paint life.

UV RESISTANT:

PUTTYPLUS FEATURES

First AAC Company to provide complete Walling Solution

ISI Marked Grade 1 Material, 33% Higher Strength

Range of Products

Operational excellence achieved through TPM, use of BSC as a strategic tool, and SOP driven systems.

Present in 14 states, top 30 Indian Cities through more than 2000retail outlets.

India’s top 3 AAC players with 8,00,000 CBM annual installed capacity.

Strategically located within 250kms of major urban centers and thermal power plants.

BEST IN CLASSPRODUCTS

WORLD CLASS INFRASTRUCTURE

HOW ARE WE DIFFERENT

Quality ManagementModule

CRMSCADA /HMI(Automation Rate)

AutomatedDispatch Module

MaintenanceManagement System

TECHNOLOGY DRIVEN

MICROSOFT DYNAMICS NAV ERP AS BACKBONE

VALUE ADDED SERVICES

Just in time delivery for improved supply chain management

Online Order Status Monitoring with automated dispatch information

Free masonry training and audits

Online Test Report

Dedicated Call Centre for Customer Complaints

Ajmera Aeon, Wadala Bhagwati, Ghansoli DDA, Jasola

DLF Camellias, Delhi Globale Textile Market, Surat IIT Ropar, Punjab

Kalpataru, Goregaon Kalpataru Immensa, Thane Lodha Amara, Thane

Lodha The Park, Parel Marvella Residency, Surat Omkar 1973, Worli

PNB Headquarters, Delhi Puraniks, Thane Raheja Ridgewood, Jogeshwari

Raheja Viveria, Byculla Diamond Bourse, Surat

PROJECT GALLERY

Featured in book “Arise, Awake” by Rashmi Bansal based on 10 inspiring stories of startups in India

MAGICRETE IN MEDIA

Finalists in VC Circle Manufacturing "Startup of the year 2014"

Featured in "Awaaz Entrepreneur"

on CNBC-TV18

Featured in"Kissey Kamyabi Ke"on Zee Business

Awarded "Entrepreneur of the year" by Tiecon

Top 50 companies by "ET Leaders of

Tomorrow"

Awarded “Most Preferred Brand” by Real Estate Sector (BRICKS/BLOCKS)-2018 by ET Now

Magicrete is honored to receive the “Gujarat Best Brand” Award 2018 (Real Estate Sector)

Shortlisted by "Forbes as Startup of the Year 2015" along with Ola, Snapdeal and Quickr

ACHIEVEMENTS

ESTEEMED CLIENTELE

Magicrete Building Solution Pvt. Ltd.101, Ritz Square, Nr. Narmad Library, Ghod-Dod Road, Surat - 395007 (Gujarat)

Toll Free : 1800-274-5555 | E-mail : info@magicrete.in | Website : www.magicrete.in

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