who we are€¦ · accessories, cars, shoes, jewelry, perfumes, and destinations in all our issues....
9
Transcript of who we are€¦ · accessories, cars, shoes, jewelry, perfumes, and destinations in all our issues....
2012 media kit
Thank you for your interest in the Justine Déjor fashion catalog advertising opportunities. We offer multiple advertising options to ensure your brand message reaches our readership base of influencers. We connect to an exclusive readership of over 50,000 affluent individuals across the country.
We offer a multitude of avenues to help your organization reach the fashion conscious, niche market of curvaceous women, including big & tall men. These men and women are known to have the most highly rated significant purchasing commitment in the fashion and accessory industry. Our power marketing strategy is to provide quality service for your company. We achieve this by combining fashion, accessory, beauty, and attractive lifestyle elements. With your support we will have the opportunity to showcase the hottest fashions, accessories, cars, shoes, jewelry, perfumes, and destinations in all our issues. With that said, we look forward to fullfilling our customers needs by giving them a printed fashion catalog with a magazine feel. Our goal is to attract a market of women who love to shop and look their best. Let Justine Déjor help your company meet an effective public market that will result in profitable action.
who we areA Full Service Fashion Catalog & Production Company
For Independent Fashion Designers
Justine Dejor is a lifestyle and luxury magazine reporting current international trends around the globe. Our readers visit Justine Dejor for the latest news and trends of the international lifestyle, travel, and fashion scene. Justine Dejor aims to uncover independent designer brands and features of unique curve to fit fashion trends, cultures, lifestyles, and opulent destinations to its readers and showcase the best of the best of what’s admired in a global scale.
Enclosed you will find our Media Kit containing facts about Justine Déjor’s, advertising rates, editorial calendar, closing dates, demographics, production specs, sponsor packages, and much more! We have also included information detailing some of our exciting events for the upcoming calendar year. Learn how you can also get involved in location branding, product placement, and sponsorship opportunities.
Please take some time to review our Media Kit. Feel free to contact me with any questions. Also be sure to ask us about our current ad specials to help you get more for your advertising investment with Justine Déjor. Our fashion catalog will be available in June 2nd, so reserve your ad space today!
Warm Regards,
Suzieanna Jennings| T | 404.484.2300| E | [email protected]| W | www.justinedejor.com
2012 media kit
FACTS................................................................................. | 1 |
MISSION............................................................................ | 2 |
MISSION............................................................................ | 3 |
FEATURES................................................................... | 4, 5 |
ADVANTAGES................................................................. | 6 |
INSIDE................................................................................. | 7 |
EVENT CALENDAR....................................................... | 8 |
SALES DEADLINES....................................................... | 9 |
ADVERTISING RATES PRODUCT PLACEMENT RATES......................... | 10 |
4 COLOR • PRINT RATES....................................... | 11 |
ONLINE BANNER RATES....................................... | 12 |
SPONSORSHIP PACKAGES.................................. | 13 |
PRINT SPECS............................................................... | 14 |
INSERTION FORM ............................................ | 1A, 1B |
50,000 + Prints Circulated
justinedejor.com
“ Our Audience Will Enjoy Taking Advantage
Of Our Elite Lifestyle Resources. ”• COMPANY.......................................................... Justine Déjor• DOMAIN............................................................... www.justinedejor.com• EMAIL.................................................................... [email protected]• ADDRESS............................................................. 3780 Old Norcross Road, Suite 103-327, Duluth, GA 30096• INDUSTRY........................................................... Fashion & Lifestyles... accessory, retail, beauty, hair care, salon, spa, makeup, jewelry, fragrance, home décor, hotel & resort, travel, music, entertainment, automobile, book publishing, fine art, culinary, wine & beverage, technical, couture bridal, and prom industries.• FOUNDED............................................................ March 2008 • LAUNCH............................................................... June 2012 • FOUNDERS......................................................... Suzieanna Jennings (ceo) • SUBSCRIPTION................................................. Free to all members! • SUBJECTS.......................................................... Fashion • Accessories • Beauty • Lifestyle • TAGLINE............................................................... Designs for the curvier you • QUOTE.................................................................. “The greatest investment you could ever make is to invest in you.” • PRODUCT............................................................ 4 color, 8x10 inch, glossy cover, saddle stitched catalog. • FREQUENCY....................................................... Quarterly: winter, spring, summer & fall• MAILING LIST..................................................... 50k + directed to specific niche target audiences nationwide. • EMAIL DATABASE........................................... 10,538k email database. Plus affiliated marketing partners. 500k +• CIRCULATION.................................................... 50k issues per quarter. (= 200k + with 4x pass along rate)
• DISTRIBUTION................................................... 21 U.S. states... AL, CA, CT, DE, FL, GA, KY, MA, MD, MI, MO, NC, NJ, NY, NV, OK, PA, SC, TN, TX, VA• READERSHIP..................................................... 200k+ (2012 to 2013] Due to our FREE distribution, we anticipate 200k + readers quarterly.
• TARGET AUDIENCE......................................... Women ages 18 to 55 who wear sizes 10 to 24. • TARGET HOUSEHOLD INCOME................ $100k to $300k • CHARACTERISTICS......................................... Innovators, college graduates, working professionals, image sensitive, online shoppers, name brand observers, technically savvy, frequent travelers, socially active, high profile individuals, entrepreneurs, celebrities, media executives, and ceo’s.
A Catalog For Independent Fashion DesignersDigital & Print Catalog
READERSHIP POTENTIAL: 200k +• 200k + Print Catalog • 10k + Email Marketing & Newsletters • 8k + @ Events 2012 - 2013 • 70k + Promotional Items & Flyers
2012 media kitjustinedejor.com
1
Our mission is to bring forth the elegance, glamour, and luxury associated with curvy, plus size women fashions, including big and tall men’s clothing
and the consumers who seek them.
Our catalog is made to provide the curvier consumer with a variety of outstanding fashion collections made just for them.
power marketing strategyJustine Déjor is a one-of-a-kind fashion catalog that utilizes every page featured by implementing . . .
Fashion Branding Location Positioning Product Placement
. . . as a leverage to build a high demand for all advertisers, fashion designers, models, sponsors, photographers, hairstylists, makeup artists,
fashion stylists, interior designers and others!
Fashion Branding Location Positioning Product Placement Fashion Branding Location Positioning Product Placement Fashion Branding Location Positioning Product Placement Fashion Branding Location Positioning Product Placement Fashion Branding Location Positioning Product Placement Fashion Branding Location Positioning Product Placement Fashion Branding Location Positioning Product Placement Fashion Branding Location Positioning Product Placement Fashion Branding Location Positioning Product Placement Fashion Branding Location Positioning Product Placement
2012 media kitjustinedejor.com
2
product branding
Product Placement Advertising
product placement Justine Déjor strategically positions your fashions, products, services or business locations
by creating a visual environment for all our readers. Our strategy is not only to brand the fashion lines, but to also use your business location or product to promote lifestyle enhancement for all our customers.
To learn more about how you can submit your product or donate your location for our photo shoots in return of a rewarding
sponsorship and advertising offer you can not refuse. See our sponsorship packages page for a package that best fits your needs.
Please email us at [email protected] or call us at 404.484.2300.
Submit Your Product For The Next Photo Shoot Props. See Deadlines for details.Submit Your Product For The Next
2012 media kitjustinedejor.com
3
• Access Plus Size niche Market• Product Placement Advertising*• Location Branding* • Cover Advertising**• Online Banner & Video Ads
advantages
Graphic design services are available if needed.SAVE money with a one year advertising commitment.*Submit your product or donate a location for a Justine Déjor photo shoot. **Covers reserved for curvaceous celebrities, ceo’s, media execs. or fashion icons.
By allowing us to shoot at your location or and positioning your product in our photo shoots will encourage readers to visually position themselves using, owning, purchasing your product or visiting your location.
why advertiseJustine Déjor advertising opportunities is a great way to gain more exposure for your business.
Reach your target audience online and through direct marketing.
there are thousands of curvy, plus size women online We have the potential of reaching over 70k+ hits on average online within this year.
And we are just getting started! special featuresCOVERS: Cover wraps, featuring curvaceous role models who are celebrities, music artists, ceo’s of corporations, media professionals, authors, radio personalities, and fashion industry icons who strongly support the plus size model industry.
REWARDS • All card holders will instantly SAVE $10% OFF every transaction over $100 online! CARDS: • Customers can also receive a $50 Coupon for each transaction over $250.
GIFT CARDS: Customers can request a Justine Déjor Gift Card online for friends and family. A minimum transaction of $50 is required.
SWEEPSTAKES: Our sweepstake offers are a magnet to all Justine Déjor readers. We offer a wide range of contests and special rewards to our shoppers. One of which are quarterly gift giveaways donated by one of our sponsors. As a sponsor, you will have the option to also donate a product or service to our top dedicated buyer. Learn how you can also submit gift giveaways for our gift bags for one of our upcoming events. See our calendar for more details.
BANNER ADS: Banner advertisements are featured on every page in our Elite Lifestyle Resource Guide section online. All ads rotate with every page load, giving every advertiser equal placement throughout our entire site.
BLOG PAGE: coming soon! Purchase online advertising banner ads at www.justinedejor.com
With weekly updates, newsletters, RSS feeds, featured cover bio’s your banner ad will be seen by savvy shoppers who are interested in your products.
PUPPY APPAREL: We also plan to feature a variety of stylish puppy apparel and accessories. After all puppies are people too!
2012 media kitjustinedejor.com
4
justinedejor.com
RESOURCE In addition to our featured fashion designer brands bios, our resource guide will GUIDE: provide our readers with a variety of up-to-date information on the finest restaurants, hotels, travel destinations, lounges, fashion events, automobiles, high-tech equipment, electronics, and a host of other manufacturers. This section will also have a listing of popular hair products, beauty products, home décor accessory companies currently on the market.
ELITE LIFESTYLE resource guide topics:
Fashions Accessories Beauty Shoes Jewelry PerfuméIntimates Weddings Proms Boutiques Fashion Shows EventsHome Décor Fine Art Hair Care Skin Care Makeup LoungesRestaurants Destinations Men Apparel Entertainment Spas & Salons PhotographyCelebrities Books & CD’s Gadgets Pet Apparel Beverages Automobiles
• fashion designers• curvaceous models• photographers • beauty team• boutiques• advertisers • sponsors• celebrities
Featured Contributors
1
2
3
4
5
6
7
2012 media kitjustinedejor.com
5
justinedejor.com
departments and categoriesJustine Déjor is divided into 16 unique sections . . .
Day Evening Special Occasions• Corporate Cuties • Sweet Rewards • Beauty Essentials • After Hours • Pure Elegance • Elite Couture • Footsteps • Heart Breakers • Love Vows*• Sheer Elegance • Sure Fit & Featured Wedding Spread
• Intimates • The Prestige**
Retreat Elite Lifestyle Before & After• Home Décor & Accessories • Resource Guide • Makeover Review***
* Featured Contest Winner: Newlywed couple wearing featured wedding photos by featured bridal designer. ** Men apparel and accessories for Big and Tall men collections. *** Featured Contest Winner: Makeover snapshots of before and after results of a dedicated shopper.
2012 media kitjustinedejor.com
6
“ We Produce A Marketable Community For Everyone
Involved In The Development Of Our Brand ”
we’re not the ordinary catalog company Don’t expect to see the standard fashion catalog layout structure. Justine Déjor is certainly not standard. In fact we are the newest generation of fashion catalog branding.
WHO WE HELP BRAnD fashion industry professionals:Independent Fashion Designers Accessory Designers Hair StylistsCurvaceous & Plus Size Models Boutique Owners Makeup ArtistsCurvaceous Celebrities & CEO’s Custom Tailors Fashion Photographers Spas & Salons Fashion Resellers Fashion Retail Brands Perfumes Jewelers Car Manufacturers
