Who We Are Abby Rowland

Account Supervisor Nancy O’Connell

Group Account Director Abby Roderique

Director of Business Development

Who’s With Us?

Your Previous Campaign

Why Switch to Us?We are known for having a much stronger

strategic organization than The Richards Group

We have experience in this niche Brands we work with, see growth every

year Great consumer results and business

results

Geico Who is

this? “ We are getting more than our money’s worth for what we spend. We will spend more and more.” –Warren Buffet

Jump in ad spending from $20 million in 1995 to $800 million in 2009

Martin The Geico Gecko

Consumer Forensics Cross-functional team of marketing

leaders who mine existing data from a large variety of sources

Analyze data using statistics and modeling techniques with qualitative insight development tools

Enables marketers to build highly actionable strategies that drive demand

Pilot CampaignColumbus, Ohio

Celebrity Endorsement (Mila Kunis) 6 months, pro-rated $10,000,000

Billboard (CBS Outdoor Advertising) $2,000/mo (Jan-June) x 12 boards High traffic area Digital board 3. 14' x 48’

Mall Dioramas (CBS Indoor Advertising) $500/mo (Jan-June) x 12 display‘s Easton Town Center 3. 70" H x 48" W

Local T.V. Station (WBNS "10 TV” $15,000/month (Jan-June) x 6

months High frequency schedule 60 seconds long

Newspaper (Columbus Dispatch) $4,850/mo. (Jan-June) Full page Color PACKAGE DEAL:

Runs either Monday or Tuesday (i.e. 1 day a week) 100,000 online ads/week runs full page color ad ALSO in "The Onion" and

"Alive", both local magazines that reach the 25-35 female demographic

Media Plan

Endorsers and Fruit of the Loom

Align the brand with desired brand image

Help customers identify with endorser and thus the brand

Increase market share and utility Social prestige Leads to a number of existing customers

to switch toward endorsed product

Mila Kunis Young Up-&-comer Appeals to teens Voted Esquire’s

“Sexiest Woman Alive”

Tyra Banks Former supermodel Retaliated when

press called her fat Created TZONE

foundation for empowering young women and building self-esteem

Rachel McAdams Well known actress Positive public image Relatable between

generations

Overview of Benefits 3:1 return on investment Consumer Forensics Pilot as a form of insurance Experiences with endorsements

Suggested Order Sign a seven year contract with us today Total: $40 million

$1,299,100 for the pilot campaign $10 million for 5 year endorsement Martin Agency fees Free Consumer Forensics

Any Questions?