Who Wants To Be A Millionaire The Music Industry
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15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,00 0 £250,00 0 £125,00 0 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Welcome to Who Wants to be a Millionaire 50:5 0
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Transcript of Who Wants To Be A Millionaire The Music Industry
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£1 Million£500,000£250,000£125,000£64,000£32,000£16,000£8,000£4,000£2,000£1,000£500£300£200£100
Welcome to
Who Wants to be a Millionaire
50:50
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A: Sony Entertainment, EMI, UMG and Warner
C: Universal Studios, Sony
BMG, Warner and EMI
B: Sony BMG, EMI, FOX and Warner
D: Universal Studios, Warner, Sony, BMG
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The ‘Big Four’ major record labels are…
AA
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A: An independent funded by a major label
C: A label owned by one of the ‘big four’
B: A ‘made up’ label which make successful acts appear independent
D: A major label in control of an independent one
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A Subsidiary Label is…..
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A: Audience and Record Label
C: Audience and Radio
B: Artist and Repertoire
D: Artist and Recording
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What does ‘A&R’ stand for?
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A: Getting CDs into record shops
C: Marketing and Promotion
B: Selling MP3s on ITunes
D: All of the above
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Distribution includes:
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A: A family business
C: Another word for an independent record label
B: A large company which owns (wholly or partly), funds and profits from a smaller one
D: When a TV company helps a record label to promote an artist
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A parent company is
BB
Congratulations!
You’ve ReachedYou’ve Reached
the £1,000the £1,000
Milestone!Milestone!
Congratulations!Congratulations!
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A: Focusing on local or specialist music
C: Producing music more cheaply than the majors
B: using below the line advertising
D: All of the above
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An independent label competes with the majors
by:
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A: Advertising to a mass audience – TV appearances, billboard ads etc.
C: Targeting wealthy
consumers only
B: Advertising after the
Watershed at 9pm
D: Advertising two artists at
The same time
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‘Above the line’ advertising is:
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A: Creating fake rivalries between artists in order to promote both.
C: Using crude imagery
B: Advertising to individuals – directed email, etc.
D: Advertising to children
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‘Below the line’ advertising is:
BB
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A: An artist’s union
C: The music section of a bigger media company
B: A song writer’s union
D: The production department of a label
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A ‘Music Group’ is…
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A: Selling to customers outside the target audience
C: Selling a film soundtrack
B: Selling to colleges and schools
D: A smaller income from
music – t-shirt sales, etc
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Ancillary revenue is:
DD
Congratulations!
You’ve ReachedYou’ve Reached
the £32,000the £32,000
Milestone!Milestone!
Congratulations!Congratulations!
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A: Personal Taste
C: Study of ‘gaps’ and trends in the market
B: A ‘gut instinct’
D: The ‘X’ Factor
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A&R Men and Women for majors sign up artists based
on…
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A: They both rely on each other to make money
C: Radio stations pay labels to play their artists’ tracks
B: They both get royalties from record sales
D: Labels pay radio stations to get their tracks on the air
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The relationship between radio stations and record labels are
SYMBIOTIC because…
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A: A label stealing another label’s artist
C: Competition between labels
B: Business between labels in two different countries
D: Mergers / Takeovers between two or more labels
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Horizontal integration is…
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A: One label controlling different stages of production and distribution
C: Several labels targeting the same demographic
B: A label taking over another label
D: One label targeting several demographics
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‘Vertical Integration’ is…
AA
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A: When a label and another media
company work together to promote two
products simultaneously
C: Two labels working to promote the same artist
B: The credit report for a label
D: Duets between artists from different labels
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Synergy is:
AA
YOU WIN £1 MILLION DOLLARS!
