Who uses social media? What are some health-related examples?

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@SusannahFox @PewResearch #HA2014 Who uses social media? What are some health-related examples?

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The Pew Research Center has collected demographic data for users of Facebook, Pinterest, LinkedIn, Twitter, and Instagram. Susannah Fox crowdsourced examples of health-related uses for each, plus YouTube, blogs, Tumblr, Storify, and Slideshare. Fox will present the data at the Families USA event in Washington, DC, on January 25, 2014.

Transcript of Who uses social media? What are some health-related examples?

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@SusannahFox @PewResearch #HA2014

Who uses social media? What are some health-related examples?

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Let’s start with who has access in the U.S.

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U.S.: 63% of cell phone owners use mobile internet

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@SusannahFox @PewResearch #HA2014

Examples

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Facebook: 71% of internet users in the U.S., age 18+

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“Breastfeeding support and lactation are huge on SocMed, because that's where our #millenialmoms are!” - @HelenGrayIBCLC

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LinkedIn: 22% of internet users in the U.S., age 18+

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Pinterest: 21% of internet users in the U.S., age 18+

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Pinterest: 21% of internet users in the U.S., age 18+

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Twitter:18% of internet users in the U.S., age 18+

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Instagram: 17% of internet users in the U.S., age 18+

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YouTube/Vimeo: 78% of internet users in the U.S., age 18+

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Blogs

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Slideshare

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Storify

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Tumblr

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Tumblr

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There are many other social tools to consider:• Google+ • MySpace • Vine• Reddit• Foursquare• <your favorite which I didn’t mention>

More data: pewresearch.org