Who needs an iPad?

Tom StewartExecutive Chairman,

System Concepts

What is usability?

according to British StandardBS EN ISO 9241-11, Guidance on Usabilitya usable system or product is Effective Efficient in use of resources Satisfying for users

Out of the box, the iPad came with

Effectiveness – thousands of apps Efficiency – lots of users familiar with multi-

touch interface Satisfaction – an Apple speciality.

But who needs it? and is it a business tool?

Toddlers Pensioners and me

Explore and Eat – two key business tasks for toddlers

Effective - great apps for exploring

Features only a child could findOld MacDonald had a … bulldozer

Efficient – the naturalness of swipe

Folders – no problem

Satisfying - endless engagement

Drawing is a great app

Potential problems - dribble proof

Auto rotate and American accents

“Not working bumpa”

great for sharing ... even with Grannie

‘silver surfers’ – main tasks

email (web) photos (lots) skype

great mail client

touch works well for photos

accessibility as standard

Not so good for…

Email unless you want to share

Skype video Still need a computer

Me – early adopter

Bought it for fun Love sofa surfing Makes the web even

more accessible Surprised by joy of

email (gestures), Unexpected use for

meeting notes

potential frustrations

no print yet but not as big as deal as I thought lack of removable storage – not actually

noticed problem yet bought wi-fi only – but largely ok lack of inputs – bought adapters (not used

them in earnest yet)

who needs one?

Not the right question Remember JF Kennedy and Black &

Decker

Ask not what the iPad can do for you, ask what you can do with an iPad

Who needs an iPad?

““people need holes not drills”people need holes not drills”

Or do they

visual slide me with drills wants are not the same as

needs and do change

but I want drills!but I want drills!

So who wants one?

iPad 15 million iPad2? who knows