Who Needs a CMS
18
CONTENT MANAGEMENT FORUM Are Old-School CMS Tools Replaced by Social Software Wim Putzeys
-
Upload
wim-putzeys -
Category
Technology
-
view
246 -
download
0
Transcript of Who Needs a CMS
CONTENT
MANAGEMENT
FORUM
Are Old-School CMS Tools
Replaced by Social Software
Wim Putzeys
CONTENT
MANAGEMENT
FORUM
About Panoptic
Independent CM integrator since 2002
Focus on people, process and tools
CONTENT
MANAGEMENT
FORUM
Old-School CMS Objectives
Delegate content contribution to non-techies
Retain control thru workflows, roles, permissions
Re-use content separate from presentation
Apply branding channel consistency
tight control delegation
CONTENT
MANAGEMENT
FORUM
Business Value
Empowers content owners
Shortens time-to-market
Improves brand image
tight control delegation
CONTENT
MANAGEMENT
FORUM
Challenges
Marketing wants an action site. Now
Engaging the target audience
tight control delegation
CONTENT
MANAGEMENT
FORUM
As users become
more web-aware, the
web becomes more
user-aware
“”
CONTENT
MANAGEMENT
FORUM
Social Software Objectives
Open content contribution self-service
Peer moderation commenting, rating
Community building
Personalization
tight control delegation participation
CONTENT
MANAGEMENT
FORUM
Business Value
Insta-setup
Viral marketing
Loyalty building
Market research
tight control delegation participation
CONTENT
MANAGEMENT
FORUM
Challenges
Moderation governing behavior
Security and privacy
Maintenance mushrooming mini-sites
tight control delegation participation
CONTENT
MANAGEMENT
FORUM
CMS
• Content types
• Templates
• Check-in/out
• Versioning and rollback
• Scheduled publishing
• Repository
• Workflow
• User management
Social Software
• Blogging
• Wiki
• RSS
• Polling
• Rating and commenting
• Wall
• Tagging
• Referring
complement
compliance community
CONTENT
MANAGEMENT
FORUM
complement or substitute
CONTENT
MANAGEMENT
FORUM
advertizehome page
TV spot
CONTENT
MANAGEMENT
FORUM
interactcomment
CONTENT
MANAGEMENT
FORUM
digital asset
management
share
media
CONTENT
MANAGEMENT
FORUM
community
find
friends
CONTENT
MANAGEMENT
FORUM
inform
product
catalog
CONTENT
MANAGEMENT
FORUM
Goodbye CMS?
CMS retain their business value
Social software not for everyone
Learning curve: don’t start wholesale
Focus on people and governance
