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Case study “who killed the electric car?”

Is the title of a 2006 documentary film by Chris Paine.

CONTENT

Introduction Reason(dead of electric car)ProblemsBridge gap Business ethical pointConclusion

Introduction

The first electric car were build around 1832, “Who Killed the Electric car?” The film focused on the EV1 model created by General Motors in the 1990s.General motors, was one of the largest automakers in the world. In the 1970 GM decided to design a electric car. It was called the Electrovette. The film discusses why and how the EV1 was taken of the market because some reason.

Problems•The design of an electric car for production was

the difficult task but the GM did a credibly good job.

•Rather than the focus on the quality of product and innovative technology GM discontinued its leadership role.

•GM had two divisions DELCO REMY and DELCO ELECTRONICS, located only 50 miles apart in central Indiana.

• The other problems is that the US government had apparent support for the oil industry this leads to the death of EV1.

Reasons for death of electric car

There was the shortage of the supply of the spare part of electric cars.

Government has clear support for the oil industry.

It has a large size of battery and taking a huge time for charging.

There was a huge competition in the market.

High cost because that time electric cars was more expensive.

Recommendations: 1) In my point of view GM faced a challenging

ethical dilemma whether to strive to protected the environment or achieve financial success.

2)GM has an ethical obligation to allow the consumer and the market place to decide the future.

Business ethical point• GM adopted six environmental principles in 1991.in these

six principles GM stated that:.1)We are committed to actions to restore and preserve the

environment.2) Reducing waste and pollutants, conserving resources and

recycling materials at every stage of the product life cycle.3)To participate actively in educating the public regarding

environmental conservation.4) To development and implementation of technologies for

minimizing pollutant emissions.5)To work with all governmental entities for the development

of technology sound and financially responsible environmental laws

6) To assess the impact of a plants and products on the environment and the communities in which we live and operate with a goal of continuous improvement.

Conclusion

Although what ever decision was taken by GM it was a mistake.The destruction of EV1was a public relation disaster for GM. Toyota and Nissan which also produced same electric vehicles also chose to smash their car’s but they did not get the bad publicity GM got. The design of an electric car for production was a difficult task.Although the EV1 did have limitation, It possessed the potential to be a viable vehicle alternative.