Who is Widen and Why is Digital Asset Management Important
Transcript of Who is Widen and Why is Digital Asset Management Important
![Page 1: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/1.jpg)
Who we are, what we do, and why that’s important
Widen
![Page 2: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/2.jpg)
Jake AtheyMarketing Director, Widen
Meet Nina and Jake
Nina Brakel-Schutt Brand Strategist, Widen
![Page 3: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/3.jpg)
Who is Widen?
![Page 4: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/4.jpg)
Who is Widen? A marketing technology company
![Page 5: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/5.jpg)
We power the contentthat builds your brand.
![Page 6: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/6.jpg)
We power the contentthat builds your brand.
(and connect it with everyone who needs it.)
![Page 7: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/7.jpg)
Create and capture new content
![Page 8: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/8.jpg)
Manage and organizeexisting content
![Page 9: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/9.jpg)
Share and distributerelevant content
![Page 10: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/10.jpg)
Analyze and tracksuccessful content
![Page 11: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/11.jpg)
MOREMORE
![Page 12: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/12.jpg)
DAM solutions are MORE than a place to store, search and share your digital assets
MORE
![Page 13: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/13.jpg)
MOREThey allow you to quickly repurpose content
across MORE channels
![Page 14: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/14.jpg)
MOREAnd reach MORE customers at every
single touchpoint
![Page 15: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/15.jpg)
MOREA DAM solution is the command center for all the content generated by your employees, partners, the press and...
![Page 16: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/16.jpg)
MOREA DAM solution is the command center for all the content
generated by your company, partners, the press and...
Productive Collaborative DifferentiatedBrand Consistent
![Page 17: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/17.jpg)
The heart of your contentis the story of your brand.
![Page 18: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/18.jpg)
Hundreds of thousands of users across 350+ organizations
turn to Widen for their marketing content.
![Page 19: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/19.jpg)
These are just a few
![Page 20: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/20.jpg)
Spotify’s brand is all about using imagery.
![Page 21: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/21.jpg)
Like this image used on Spotify.com...
![Page 22: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/22.jpg)
It’s one of thousands of images available here
![Page 23: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/23.jpg)
In their secure, web-based brand portal
![Page 24: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/24.jpg)
Coty Beauty delivers consumers a brand experience
worth paying for.
![Page 25: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/25.jpg)
From one central, yet secure location...
![Page 26: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/26.jpg)
To shareable, branded collections...
![Page 27: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/27.jpg)
that can be used here...
![Page 28: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/28.jpg)
here...
![Page 29: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/29.jpg)
and here, too.
![Page 30: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/30.jpg)
Let’s see the Media Collective in action.
![Page 31: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/31.jpg)
![Page 32: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/32.jpg)
![Page 33: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/33.jpg)
![Page 34: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/34.jpg)
![Page 35: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/35.jpg)
![Page 36: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/36.jpg)
![Page 37: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/37.jpg)
And the rest you’ll have to wait and see in December...
![Page 38: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/38.jpg)
Meet Danielle, Web Designer at Widen
![Page 39: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/39.jpg)
“I’M A CREATIVE USER”
“I MULTI-TASK ALL DAY, EVERY DAY”
“THE MEDIA COLLECTIVE IS MY CONTENT COMMAND CENTER”
Meet Danielle, Web Designer at Widen
![Page 40: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/40.jpg)
“I’M A CREATIVE USER”
“I MULTI-TASK ALL DAY, EVERY DAY”
“THE MEDIA COLLECTIVE IS MY CONTENT COMMAND CENTER”
On any given day,
Danielle jumps
between a number
of applications like
InDesign, Photoshop,
Illustrator, Powerpoint,
WordPress, Right On
Interactive, Compendium,
Facebook, Twitter,
and LinkedIn.
Meet Danielle, Web Designer at Widen
![Page 41: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/41.jpg)
Drag and drop cover image from Media Collective into InDesign whitepaper layout.
![Page 42: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/42.jpg)
Share work-in-progress whitepaper layout with teamvia Dropbox.
![Page 43: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/43.jpg)
Review and approve as a team via the Media Collective, using the Comments feature.
![Page 44: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/44.jpg)
Package final InDesign files.
![Page 45: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/45.jpg)
Using the Dropbox integration, send final files to the Media Collective from a desktop hot folder.
![Page 46: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/46.jpg)
Add the whitepaper directly from the Media Collective to a web page using the Wordpress integration.
![Page 47: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/47.jpg)
Place final whitepaper on the home page of widen.com.
![Page 48: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/48.jpg)
![Page 49: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/49.jpg)
Priorities for Top Performers:
![Page 50: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/50.jpg)
MORE
![Page 51: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/51.jpg)
MOREMORE
![Page 53: Who is Widen and Why is Digital Asset Management Important](https://reader033.fdocuments.us/reader033/viewer/2022052912/55a206f81a28abe8788b46c1/html5/thumbnails/53.jpg)
“Widen was ranked best in overall value among 52 DAM vendors from a user survey conducted by Gleanster Research in 2014.Gleanster 2014 DAM survey