Who Is Incept
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Incept InceptResults.com WHERE RELATIONSHIPS MATTER…
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Transcript of Who Is Incept
Incept
InceptResults.com
WHERE RELATIONSHIPS MATTER…
Incept is a pay-for-
results, multi-channel
contact center that uses
a conversational
marketing technique to
engage and reactivate
lapsed members for
associations.
InceptResults.com
We combine
passionate people
that live our values
with sophisticated
analytics and a
shared risk
business model
that will help your
association engage
more members.
What are we hearing from
organizations like yours
about priorities for 2016?
Increase member engagement
Increase member retention
Increase new member acquisition
InceptResults.com
InceptResults.com
Social MediaConference
RegistrationLapsed Member
ReactivationIt costs six times as much money
to recruit a new member than it
does to reactivate a lapsed
member. So why aren’t you calling
your lapsed members? The
number one reason lapsed
members stay lapsed is because
nobody actively invites them back.
Reach out to them, whether they’ve
been gone a month or five years.
Ask them to come back. They’re a
“No,” and they’ll stay a “No” until
somebody calls and reminds them
of the benefits and what they miss
by being on the outside. Once
they’ve been converted to a “Yes,”
make sure you keep up with your
yearly touchpoints so that they
renew again 12 months.
We offer many services to help organizations like
yours meet those three important objectives:
In less than a day, you can pull
together a list of leads (previous
event/webinar attendees, newsletter
subscribers, etc.) and send it off to
us to call through. Usually 45-60
days from the event is the window
for a simple reminder call, and 30
days and under is the prime window
to capture last minute registrations
(possibly with a bit of discount or
other incentive). Convert an
effective percentage of ‘non-
attendees’ into revenue-generating
conference participants. (Then,
continue to build the engagement
wave by calling through the list of
attendees afterwards to drive
membership or gather feedback).
Unless you were born later than
1990, chances are you don’t know
all you should about how to engage
your members on social media.
Don’t pay an intern. Ask for expert
help. For less than the cost of an
intern, the right partner can manage
your social media across two or
three platforms, releasing relevant
content and having real time
conversations with your members
on a daily basis. We’ve helped
numerous organizations increase
engagement with their members
across multiple touchpoints, in turn
increasing retention for their entire
membership base.
InceptResults.com
We o
ffer
se
ve
ral o
ther
se
rvic
es t
oo
:
Inbound
conversations
Outbound
conversations
Live chat
SMS
Social media
Direct Mail
Retargeting
100%
10%25%
50%
75%
Current Recent Lapsed
(1-12 months)
Medium Lapsed
(13-36 months)
Far Lapsed(36 months +)
New Acquisition
New
Rev
enue
for A
ssoc
iatio
nC
ost o
f Mem
ber
Ann
ual M
embe
rshi
p F
ee P
er M
embe
r
Pay-For-Results PricingOur fee is directly correlated with your success. We’ll sit down with you to determine how
your organization defines ‘success,’ and design a contract/campaign that aligns us with you
under that definition. Simply put, if you don’t succeed, we don’t succeed.
InceptResults.com
InceptResults.com
Sam
ple
of
Clien
t
Pro
jects
:
How Have We Been Recognized?
Top 50 Teleservices
Outsourcing Award
To
p W
ork
pla
ce
Aw
ard
fo
r 5 y
ears
Fa
ste
st
Gro
win
g
Co
mp
an
y A
ward
s
InceptResults.com
Best
Ou
tso
urc
er
in
the U
SA
& B
est
Ind
ustr
y
So
luti
on
Top 25 Coolest
Tech Companies
PACE Spirit of
Philanthropy Award
InceptResults.com
Boost engagement and retain
more members in 2016!
Timothy SerafinoNew Client Results Specialist
4150 Belden Village St. N.W.
Suite 205, Canton, Ohio 44718
Phone: 773-433-8363
w w w . I n c e p t R e s u l t s . c o m
Inceptresults.com/facebook
twitter.com/inceptresults
