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Technology &Network 

Communications

@Amy Chorew

Amy@AmyChorew.com

“If your actions inspire others to dream more, learn more, do more and become more, you 

are a leader.”

Who Inspired You?

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Our Time Together

Website and Events

Social Media Marketing

Payment systems

Speaking Tips

Don’t Reinvent . . . Implement

Leverage your Website

Website Tips

• Adding Programs

• Adding Flyer Links

• Resizing Images

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So . . . Who has a great website

Scanning . . . 

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To add a flyer, create a link from a flyer you uploaded in documents. DO NOT use the Photo for the Flyer.

Uploaded photos should be 315 x 167 to preserve page layout.

Save Flyer as PDF

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BOTH MAC AND PC WORD DO IT

Mac – Print PC – Save As

Add New Document

Click View

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Right Click and Copy the LInk

On Program click on the Link Icon

Paste

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Program added – 60 Days on WCR

Sponsors

Resize Photos – Pixels ‐ IPhoto

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PC ‐ Paint

Chrome – pixlr.com/editor

Branding Works!

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Focus on the WCR Council brand

• Strategic focus

• Goals of branding strategy:

Maintain positive brand image

Encourage consistent use of logo

Convey professionalism

What’s Changed?

• A return to the core corporate brand

– Retiring “Get Ready” theme

• Three correct logo presentations:

What’s Changed?

• Standardized state and local Council logos

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General Guidelines

• Who can use the logo

• Typeface & Colors  

• Overlays

– Overlay only on awhite or black field

Altering the logo

• Improper alterations to corporate logo

• Improper alterations to chapter logo

Logos on communications

• Websites

• Newsletters, event promotions, misc. communications

• Media

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Social media

• Follow same use guidelines for print

• Don’t let the site “size” it for you

INCORRECT CORRECT

Resources

• Corporate logo in three formats

• Branding Guidelines

• WCR Marketing Action Kit with publishing tips & templates

• WCR Media Tool Kit

• WCR MembershipDept.

Social Media

Why just BEING on social is NEVER ENOUGH!

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Our Biggest Challenge

Our members need to hand pick information that is relevant to them

The Goal

• Members and Potential Members need to understand your value proposition

– NOT by being told but by being engaged

Focus on . . . 

– Personal Development

– The Value of the Brand

– Successful Local Networks

– What else?

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Where are your Members?

Platform Statistics

1.6B 400M 100M200M320MMonthly Users

99% 63% 53%39%54%18 – 34 year old reach

1,000+ 340 20350110Monthly 

Active Mins

The Niche of Each 

• Media Company• Focus on Video• Pay to Play

• Drives Web Traffic• Interior Design and 

Architecture Inspiration• Improved Ad Options

• Recruiting Focus• Limited Consumer Value

• Authentic • Mobile‐Only• Changing Rapidly

• Expanded Character Limits

• Events• Real‐time News

• Visual Content• Firm Style and Personality• Instagram Stories

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Social Media Can Be Very Cost‐Effective

Let’s chat about using FB organically to reach your members and prospective 

members

Create images, content to share

Share FIRST on your Business Page and from there SHARE to your Personal Pages

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Share photos and images

Photos and Images to Share

Share Infographics,  White Papers   and Check lists

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Sharethis content on business then personal 

pages

Leverage the National Content

Use Realtor.org and Industry Sites

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https://www.pinterest.com/explore/real‐estate‐ads/

Learn from others

Google.com/Alerts

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Find Content to Curate

Google Alerts – google.com/alerts

Let’s chat about using FB Advertising to market your 

Education Sessions!

Pay to PlayBoosting vs. Advertising 

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Some Data you Need to Know

PROFESSIONAL DEVELOPMENTEVENTS & MEETINGS

WHAT’S NEW: 

• Reduced # of required programs

• Emphasis on quality, not quantity

• Industry Events

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Industry Events & Networking 

Events Minimum Six (6) per/year

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Industry Events Networking/Other Events/Meetings

• Minimum of 4/year; 1/quarter• Timely • Issue / Relevant• Professional Development • Member income-generating

• 1 out of 4 MUST focus on development of business leadership skills

• 1 out of 4 MUST collaborate with:• Other local Networks• Local REALTOR® Association• Related real estate

organizations

• Minimum two (2) additional programs

• Member only• Mastermind groups• Lunch and learn• Roundtables• Networking/Social Event• Relationship building• Education• Elections

• Minimum four (4) per year• Governing Board• Business Meetings

Q tit !

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Create an event on Facebook and promote it on your business page

Facebook ads to promote event

Advertising on FB

Organic reach continues to fall, but advertising is 

extremely effective.

Many advertising options:Increase key audience sizeDrive brand awarenessImprove engagementsGenerate leads:

Website traffic leadsAgent recruitment leadsProperty promotion leads

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Organic Post – Boosting vs. Advertising 

Boosted Posts

Boosted Ad with CanvaLayout

www.canva.com

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Boosted Posts

Boosted Posts

Digital Marketing Landscape

Paid Traffic: Social Media

Facebook Best Practices – Audience Targeting

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Ad Targeting Strategies• Facebook Ads Targeting Strategies• Putting your ad in front of the right people is half the battle 

(ensuring that what you’re offering is valuable is the other half!)

• There are 2 main strategies you can choose from to ensure you do it properly. 

• 1. Broad Geographic + Narrow Demographic (i.e. Everyone in a city, but focusing only on downsizers or people divorcing)

• 2. Narrow Geographic + Broad Demographic (i.e. a few zip codes, but everyone IN those zip codes with very minimal interest targeting)

Created in ad manager (as opposed to posted then boosted):

Both given $15 budget over the same time period, optimized for link clicks. Creative adjusted only slightly for relevance to targeting.

Tips

Example – Sample Organic Post

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Example ‐ Broad geographic audience, 

targeted to likely to move AND interested in farmers’ markets.

Example – More narrow geographic, targeted 

towards everyone, “Like to move”

www.facebook.com/business/ads‐guide/

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Receiving Credit Cards

• On your website

– PayPal

– Eventbrite

– Cvent

• Onsite

– PayPal

– Squareup

– Cvent

Example of PayPal

EventBrite

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EventBrite

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There are two kinds of teachers: the kind that fills you 

with so much quail shot that you can't move, and the kind that just gives you a little prod behind and 

you jump to the skies." ‐‐Robert Frost

Who are you?

Teacher

Trainer

Speaker

Coach

Keynote

getinspired!

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Who Inspires You?

90‐20‐8 Rule from Bob Pike

• Sessions should be no longer than 90 minutes without a formal break

• A trainer should teach/lecture for no more than 20 minutes

• The audience should have the opportunity to be involved every 8 minutes

Source: The 90‐20‐8 Rule (from Bob Pike, Creative Training Techniques”) 

Download at http://bit.ly/90208rule

Search on SlideShare.net

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Ted Talks

Only one man in a thousand is a leader of men ‐‐ the other 999 follow women.

Groucho Marx