Who Cares About Your Marketing? Your Customers Do€¦ · Yesterday’s marketing and sales tactics...
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Who Cares About Your Marketing? Your Customers Do Abstract Yesterday’s marketing and sales tactics are dead. Did you know that the average B2B buying decision gets made by more than 5 people? The links between IT and lines of business are evolving; and so are their purchasing decisions. And you have a business to run. You don’t have time to learn the ins and outs of today’s digital marketing tools and tactics. How do you ensure your marketing strategy can adapt to these new realities? Join 2 award-winning solution providers for a candid session on how to rethink your approach to marketing and client engagement. We’re giving you practical advice to help you build tomorrow’s marketing practice today.
Transcript of Who Cares About Your Marketing? Your Customers Do€¦ · Yesterday’s marketing and sales tactics...
Who Cares About Your Marketing? Your Customers Do
Abstract
Yesterday’s marketing and sales tactics are dead. Did you know that the average B2B buying decision gets made by more than 5 people? The links between IT and lines of business are evolving; and so are their purchasing decisions. And you have a business to run. You don’t have time to learn the ins and outs of today’s digital marketing tools and tactics. How do you ensure your marketing strategy can adapt to these new realities? Join 2 award-winning solution providers for a candid session on how to rethink your approach to marketing and client engagement. We’re giving you practical advice to help you build tomorrow’s marketing practice today.
Who Cares About Marketing?
Your Customers Do
OST Creates Value
FOUNDED JANUARY, 1997
20 Years in Business
6 LOCATIONS:
Grand Rapids Detroit Minneapolis
London Hong Kong Singapore
230 Employees / 40 Full-Time Contractors
EMPLOYEE SNAPSHOT
FINANCIALLY STRONGStrong P&L Balance Sheet
REVENUE GROWTHAverage of 25 % compounded annual revenue growth
over the past 14 years - $160 million revenue FY17
PRODUCT SALES
IMPLEMENTATION SERVICES
ARCHITECTURE
DATA CENTER SOLUTIONS
MANAGED SERVICES
ENTERPRISE
TECHNOLOGY
DESIGN
APP DEVELOPMENT
DATA ANALYTICS
INTERNET OF THINGS (IoT)
BUSINESS
TRANSFORMATION
Security ERP
…Over 60% of the sales
cycle is complete before a prospect engages a sales rep. ”
“
75% of B2B
buyers now use
social media to
research vendors
+75%
90% of decision
makers say they
never respond to
cold outreach
+90%
7 people are now
involved in the
average B2B
buying decision
Source: McKinsey & Company
Opportunity Mindset Innovation Mindset
Optimize/Run/Manage Mindset
Business IT/Biz
Persona Stakeholders
Experience IT/Ops
Every engagement with a client is an opportunity to add
insight and value.
This is NOT Marketing…anymore
Old School
Magazine Ads
Trade Shows
Mass Mailers
Buying Email Lists
Cold Calls
Brochures & Handouts
New School
Brand
Search Engines
Content Creation
Social Media
Permission-based Lists
Video
Perspective / Subject Matter Experts
“If you have more money than
brains, you should focus on outbound
marketing.
If you have more brains than money, you should focus on inbound
marketing.”
“If Ford had asked people what
they wanted, they would have said
faster horses.”
vs
“…it’s not about the stuff that you sell
… It’s about the stories you tell.”
Thank You!Michael Lomonaco
Director of Marketing & Communications
OST
616-588-5075
www.ostusa.com
