# of owner/operators

drawn to WWC ‘14

SpendSmart booth due to

marketing/buzz

WHITNEYC A R O L I N E

T AY L O RR E S U LT S

1 , 0 0 0 + 3 7 0 M i l l i o n $ 5 M i l l i o n 8 7 %# of media

impressions garnered

for Hershey’s Kisses

100th Anniversary

Annual amount saved

by McD system due to

WWC ‘14 marketing

campaign

McD Marketplace

compliance (up from 60%

in one year and

surpassing goal of 80%)

C O M P E T E N C I E SAcct./Proj./Strategic Change Manager & Trusted Advisor

Manages complex, strategic accounts and coordination

across a variety of diverse teams

Pursuer of Innovative, Creative Marketing/Comm Ideas

Executes new, fresh ideas & best practices

Expert Communicator & Brand Strategist

Knows good communication & creative content that

works and exceeds expectations

Results-Driven, Detail-Oriented

Drives quality product dev. for maximum results

P R O F E S S I O N A L

Heidrick & Struggles

Global Comm Manager, 2015 – present

McDonald’s Corporation

Comm Manager, 2012 – 2015

Arc WorldWide

Account Manager, 2010 – 2012

Mercer Consulting

Project Manager, 2007 – 2010

JSH&A Public Relations

Assistant Acct Executive, 2006 – 2007

E D U C AT I O N AWA R D S & A C C O L A D E S

Miami University of OhioBS (‘06): Communication, Marketing

Minor: Psychology

Gold Trumpet Reese’s Elvis Cups product launch (2007)

Silver Trumpet Reese’s Elvis Printed Press Kits (2007)

Silver Trumpet Hershey’s Kisses 100th Anniv. Event (2007)

MVP of the Year Mercer/Dell Stock Recission (2008)

Innovation Innovator of the Year, McDonald’s (2014)

With ten years in communication (internal/corp., marketing & PR) and account/project

management, I think and act strategically (developing long-term goals and communication

strategies) and execute for results (manage/implement tactical, day-to-day execution and

deployment) for complex projects delivering maximum impact.

expert communicator | brand strategist | trusted advisor | strategic change managerwhitneymiller30@gmail.com | 847.602.1130 | www.linkedin.com/pub/whitney-taylor/6/a58/744/

N O N - P R O F I T

Women’s Foodservice Forum

McDonald’s Ambassador

Women’s Leadership Network

McDonald’s Communication Lead

Good Shepherd Hospital

Marketing, Shepherd’s Circle

Promise Walk

Member, Active Contributor

1 2 4 (and counting)

Articles featured on the

Heidrck & Struggles

Intranet

Compliance

Analysis &

Comms

New

Marketplace

Platform

Launch

TA

CT

ICA

LS

TR

AT

EG

IC

FUNCTION

Strategic Planning Creative Development

Project Management Consumer Engagement

ROI

Analysis

McDonald’s

Worldwide

Convention

2014

Press Kit

Concepts

New Line of

Business

Launch

Marketing

Plan

Development

Consumer

Training

Media Event

Coordination Stock

Recission

Program

Marketing

VideosP&G

Customer

Interviews

Shopper

Journey

Research

Media

Outreach

Brand

Vision,

Mission,

Values

Integrated

Comms

Platform

Consumer

Education

Brand Vision

& Values

RefreshC-Suite

Video

Develop

Future

Strategy of

Corporate

Comms

Global Internal

Corporate

Comms

Council

Comm

AnalyticsIntranet

Content

2006 2008 2010 2012 2014 2016

E X P E R I E N C E

F E E D B A C K

Whitney’s attention to detail and dedication to success are evident in her work & results generated.”

Kristin Zanini (Sr. Acct Exec., JSH&A)

“Whitney continually knocks it out of the park and delivers. The

quality of her work is incredible.”

Brian Spitzkeit (Director, McDonald’s)

“Whitney has a strong work ethic and integrity, making her a

natural leader & joy to work with.”

Kerry Clare Piantek (Manager, McDonald’s)