Whitney Museum Capital Campaign

ALEXANDRA WHEELER

Whitney Museum of American Art Expansion History

New Building Facts

o Nine-story, over 200,000 square foot building

o More than 50,000 square feet of gallery space, half for showcasing the permanent

collection and half for special exhibitions and artist

o Approximately 13,000 square feet of outdoor space for artist projects, exhibitions, and

performances

o Dedicated Education Center including classroom and studio spaces

o Theatre complex with 170 retractable seats and dramatic double-height views of the

Hudson River

o Black box theatre with adjacent outdoor gallery for simultaneous indoor/outdoor

programming

o Conservation lab, Works on Paper Study Center, and Library Reading Room

o Ground floor restaurant and eighth floor café

o Retail shop

o Approximately 8,500 square foot outdoor plaza or ”largo”

o Pursuing LEED Gold rating

ORIGINAL GOAL (2007)

REVISED GOAL (May 2010)

REVISED GOAL (Jan 2011)

FINAL GOAL (Mar 2013)

 

     

575,000 590,000 625,000 665,000  

Campaign Goal History

• Since 2007 total campaign goal increase of $90M or 16%

• Benchmarking analysis for 11 recent museum campaigns: • all increased goal• 8 of 11 increased 2-3 times• range from 16% (WMAA) to 138%

Campaign Purpose and Progress to Date

• Campaign sources include Trustees, Individuals, Government, Foundations, Corporations and an Art Auction.

• Trustee giving anticipated to be 61% of total funds raised

SOURCES(in thousands)

Goal Raised to Date

Fundraising 665,000 469,696

Real Estate Assets 95,000 95,000

Total Project Goal 760,000 564,696

71%

74%

USES (in thousands)

Construction Costs (inclusive of land purchase) With over 200,000 square feet, the Museum will increase its gallery space by 60% and triple its total space

422,000

Endowment Increasing the endowment is critical to securing the financial foundation of the Whitney’s future home.

225,000

Capacity Building Providing essential ramp up support associated with transitioning to the new building and to ensure dynamic programming during this period.

113,000

TOTAL 760,000

Key Learnings over past 6 years

Northwestern view of Whitney site

December 2012

Southwestern view of Whitney site

March 2013