WhiteCloud Marketing | Social connections | Social Media Mississauga
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Transcript of WhiteCloud Marketing | Social connections | Social Media Mississauga
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Why connect Facebook with your
corporate site?
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Corporations cannot ignore Facebook.
Three Reasons
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Reason #1
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As of July 2010 Facebook
reached500,000,000
members
Reason #1
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As of July 2010 Facebook
reached500,000,000
members
Reason #1
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#2
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People have become hyper-social.
Companies are changing from the command control totransparent customer dialogue.
#2
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People have become hyper-social.
Companies are changing from the command control totransparent customer dialogue.
#2
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#3
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Web surfers spend more time on Facebook then Google.
#3
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Web surfers spend more time on Facebook then Google.
#3
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Web surfers spend more time on Facebook then Google.
#3In August, U.S. web users spent 41.1 million
minutes on Facebook, which was about 9.9% of their entire web-surfing time in that
month. In this same period, people spent 39.8 million minutes on all of Google’s pages
including YouTube
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Web surfers spend more time on Facebook then Google.
#3In August, U.S. web users spent 41.1 million
minutes on Facebook, which was about 9.9% of their entire web-surfing time in that
month. In this same period, people spent 39.8 million minutes on all of Google’s pages
including YouTube
Source: Neilson Aug 2010
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Corporate Facebook Pages facebook.com/dominos
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Landing Page Tab with Effective Use
of contest
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Landing Page Tab with Effective Use
of contest
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Landing Page Tab with Effective Use
of contest
568,896 Fans!
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Coporate and User Dialogue
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Coporate and User Dialogue
Customer generated
endorsement
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Q:When was the last time
your website had 500,000 and transparent
dialogue with your customer
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Quick Facts
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Geographically, the US, Canada, UK and Mexico are in the top 10
(penetration is approaching 50% in each country)
Source: http://www.facebakers.com/
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Geographically, the US, Canada, UK and Mexico are in the top 10
(penetration is approaching 50% in each country)
Source: http://www.facebakers.com/
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The largest brands have millions of followers
Source: http://www.facebakers.com/
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The largest brands have millions of followers
Source: http://www.facebakers.com/
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Brand Comfort31 of My Friends
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Brand Comfort31 of My Friends
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Brand Confidence13,435,939
Brand Comfort31 of My Friends
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Brand Confidence13,435,939
Brand Comfort31 of My Friends
I am going to click the ‘Like’ Button and join/
opt-in
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Brand Confidence13,435,939
Brand Comfort31 of My Friends
I am going to click the ‘Like’ Button and join/
opt-in
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Top fan growth by brand
Source: http://www.facebakers.com/
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Top fan growth by brand
Source: http://www.facebakers.com/
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Top fan growth by brand12% Growth per
month
Source: http://www.facebakers.com/
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Perspectives on Brand and Engagement
Joe Parke:
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Brand Development
• Consumers spending more time on social media sites
• Opportunities for brands to create dialogue (e.g. pose an update with a question requiring a response)
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Brand Development
• Consumers spending more time on social media sites
• Opportunities for brands to create dialogue (e.g. pose an update with a question requiring a response)
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Brand Development
• Consumers spending more time on social media sites
• Opportunities for brands to create dialogue (e.g. pose an update with a question requiring a response)
• Strong relationship marketing/CRM medium for brands
• Brands find themselves higher up in the purchase funnel
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Engagement
Source: http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/
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Engagement
• Fan bases grow through networking, adding friends and Connections.
• Opportunity to create a holistic approach to be where and when consumers are in market
• Collaborative Filtering
• Consumers take adopt, ownership and build equity
Source: http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/
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Engagement
• Fan bases grow through networking, adding friends and Connections.
• Opportunity to create a holistic approach to be where and when consumers are in market
• Collaborative Filtering
• Consumers take adopt, ownership and build equity
Source: http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/
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How to Examples
‘Adding a Landing Page to Facebook Fan Page’
with WhiteFire
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Build and Stream the Site
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Build and Stream the Site
Build Landing Page Site with Drag and
Drop Tools
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Build and Stream the Site
Build Landing Page Site with Drag and
Drop Tools Stream Directly to Facebook
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Landing Page streamed to Facebook Feature Tab
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Landing Page streamed to Facebook Feature Tab
Under Feature Tab
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Landing Page streamed to Facebook Feature Tab
Landing Page in Facebook
Under Feature Tab
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Set Featured as the default Landing Tab
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Set Featured as the default Landing Tab
Feature Tab set as default under Wall
Settings
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Final WorkflowFacebook
Landing PageCorporate
Landing Page
Tracked Lead comes to
Corporate Site
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‘Connecting Facebook with other Social Media Sites’
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Connect Facebook to Twitter
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Connect Facebook to Twitter
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Connect Facebook to Twitter
Select Edit Page
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Connect Facebook to Twitter
Select Edit Page
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Connect Facebook to Twitter
Select Edit Page
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Connect Facebook to Twitter
Select Edit Page
Under applications, select Browse More and select Twitter
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Login to Twitter and confirm account
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Login to Twitter and confirm account
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Login to Twitter and confirm account
Login to confirm
connection
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Posts from Facebook will now appear in
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Posts from Facebook will now appear in
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Posts from Facebook will now appear in
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Connect Twitter to Linked-In
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Connect Twitter to Linked-In
Select App Directory and
add Twitter
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Connect Twitter to Linked-In
Select App Directory and
add Twitter
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Connect Twitter to Linked-In
Select App Directory and
add Twitter
Then Select Twitter Settings
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Connect Twitter to Linked-In
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Connect Twitter to Linked-In
Set appropriate
Settings
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Connect Twitter to Linked-In
Set appropriate
Settings
You can also use #in to share
posts from Twitter
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Posts cascade from Facebook
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Posts cascade from Facebook
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Posts cascade from Facebook
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Posts cascade from Facebook
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Posts cascade from Facebook
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Posts cascade from Facebook
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Posts cascade from Facebook
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Posts cascade from Facebook
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‘Free All-in-One Posting Updates’
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Login With Facebook Account
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Create a Free Landing Page or Microsite with Wizard
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Create a Free Landing Page or Microsite with Wizard
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Select Notifications Button in Site Editor
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Select Notifications Button in Site Editor
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Select Notifications Button in Site Editor
Select Notifications
Button
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Select Sites for Posting
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Add Sites as Required
Select Sites for Posting
![Page 94: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/94.jpg)
Select appropriate Target Sites
Add Sites as Required
Select Sites for Posting
![Page 95: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/95.jpg)
Publish from One Location
![Page 96: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/96.jpg)
Publish from One Location
Note Publishes to multiple sites from one Post
![Page 97: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/97.jpg)
Publish from One Location
Note Publishes to multiple sites from one Post
![Page 98: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/98.jpg)
Publish from One Location
Note Publishes to multiple sites from one Post
Publishes Successully!
![Page 99: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/99.jpg)
Points Back to Landing Page
![Page 100: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/100.jpg)
Points Back to Landing Page
Conversion Form
![Page 101: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/101.jpg)
Points Back to Landing Page
Conversion Form
Add Trackable Coupons and
Offers
![Page 102: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/102.jpg)
Sample Posts
![Page 103: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/103.jpg)
Sample Posts
![Page 104: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/104.jpg)
Sample Posts
![Page 105: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/105.jpg)
Sample Posts
![Page 106: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/106.jpg)
Sample Posts
![Page 107: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/107.jpg)
Track Conversions and Traffic Sources
![Page 108: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/108.jpg)
Track Conversions and Traffic Sources
Visits
![Page 109: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/109.jpg)
Track Conversions and Traffic Sources
24 Enquiries
Visits
![Page 110: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/110.jpg)
Track Conversions and Traffic Sources
24 Enquiries
Traffic Sources
Visits
![Page 111: WhiteCloud Marketing | Social connections | Social Media Mississauga](https://reader037.fdocuments.us/reader037/viewer/2022103000/5551315fb4c905b3598b4f52/html5/thumbnails/111.jpg)
Thank You!View Case Study on Social Media Sharing at:
http://www.slideshare.net/tmischuk/white-cloud-marketing-dominos-canada-social-marketing-case-study