White Paper on Tourism in Japan, 2019 (Summary)The White Paper on Tourism in Japan is submitted to...
Transcript of White Paper on Tourism in Japan, 2019 (Summary)The White Paper on Tourism in Japan is submitted to...
White Paper on Tourism
in Japan, 2019 (Summary)
Japan Tourism Agency
June 2019
The White Paper on Tourism in Japan is submitted to the Diet every year in accordance with Article
8 of the Basic Act for Promoting a Tourism-Oriented Country. It consists of the following four parts.
1
Composition of White Paper on Tourism in Japan, 2019
Chapter 1 Enhance the Attractiveness of Tourism Resources to be the Foundation for "Regional Revitalization"
Chapter 2 Innovate the Tourism Industry to Enhance International Competitiveness and to Become Japan's Core Industry
Chapter 3 Create an Environment Where All Travelers can Enjoy Sightseeing Comfortably Without Stress
Part III Measures Taken in FY 2018
Chapter 1 Global Tourism Trends
Chapter 2 Tourism Trends in Japan
Part I Tourism Trends in 2018
Chapter 1 Impact of Increase in International Visitors to Japan on the Japanese Economy
Chapter 2 Impact of Increase in International Visitors to Japan on Tourist Destinations
Chapter 3 Impact of Natural Disasters on Travel
Part II (Theme Chapter) Economic Effects of Tourism Expanding across Japan
Part IV Measures to be Taken in FY 2019
Chapter 1 Environmental Development for Setting Specifications that Foreigners can Truly Enjoy
Chapter 2 Development of New Regional Tourism Contents
Chapter 3 Appropriate Role Sharing and Strengthening Cooperation between the Japan National Tourism Organization and
Regional Organizations (Local Governments and Destination Management/Marketing Organization)
Chapter 4 Other Measures Contributing to Increase in Consumption and Visitors in Outlying Areas
[Part I] Tourism Trends in 2018
Global Tourism Trends in 2018……………………………………………………………………. 3
Tourism Trends in Japan in 2018 (Situation of Travel to Japan) ………………………………. 6
Tourism Trends in Japan in 2018 (Situation of Japanese Overseas
Travel and Domestic Trips) ………………………………………………………………………..... 8
Tourism Trends in Japan in 2018 (Situation of Overnight Trips) ………………………………. 10
Tourism Trends in Japan in 2018 (Tourism Trends in Regional Areas) ……………………..... 13
2
50.8%
51.7%
53.8%
24.4%
23.2%
20.0%
15.5%
15.4%
15.9%
4.5%
4.7%
5.5%
4.8%
5.0%
4.7%
0% 20% 40% 60% 80% 100%
2018
2013
2008
Europe Asia-Pacific region Americas Middle East Africa
48.0%
51.9%
55.4%
24.9%
22.9%
19.8%
16.7%
16.6%
16.6%
3.0%
3.1%
3.0%
3.2%
3.1%
2.8%
0% 20% 40% 60% 80% 100%
2017
2012
2007
Europe Asia-Pacific region Americas Middle East Africa Unknown
[Part I] Global Tourism Trends in 2018
According to the global tourism trends announced by the United Nations World Tourism Organization (UNWTO), the number of
international tourists in 2018 increased by 74 million from the previous year to 1,430 million (up 5.6% from the previous year).
By region, the Asia-Pacific region has increased its share in both arrivals and departures in recent years.
(Figure I-2) The Number of International Tourists (Figure I-5) The Number of International Tourists by Region of Origin
Source: Japan Tourism Agency (JTA) document based on data of the UNWTO
<By Region of Arrival>
<By Region of Departure>
3
6.36.86.87.07.0
7.6
8.1
8.6
9.19.3
8.9
9.5
10.0
10.4
11.0
11.4
11.9
12.4
13.3
14.0
4
6
8
10
12
14
99
20
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
(億人)(100 million
people)
(year)
[Part I] Global Tourism Trends in 2018
In the "Ranking of the Number of International Visitors by Country/Region" in 2017, Japan ranked 12th, up from 16th in the previous year, with 28.69
million. Japan ranked 3rd in Asia, overtaking Hong Kong and Malaysia.
In the "Ranking of the Number of International Visitors by Air or Sea," Japan ranked 8th (2nd in Asia) with 28.69 million.
The number of international visitors to Japan in 2018 (31.19 million) was equivalent to 11th in the "Ranking of the Number of International Visitors by
Country/Region" and 6th in the "Ranking of the Number of International Visitors by Air or Sea" in 2017.
4
Source: JNTO document based on data of the UNWTO.
Note 1:Figures shown above are provisional as of May 2019.
Note 2:In countries marked with ★, figures for 2017 are unannounced. Therefore, we used figures for 2016.
Note 3:Figures for the United Arab Emirates are for Dubai only and are based on data collected through September 2018.
Note 4:Except for Japan, Russia, South Korea, Vietnam, Taiwan, and Australia, the number of international visitors means the number of international visitors who had at least an overnight stay in
the country/region they visited.
Note 5:Rankings are subject to change depending on the timing of data collection, because data may be updated or modified from time to time.
Note 6:The number of international visitors is calculated and published according to different statistical criteria for each country and region, so careful comparison is required.
(For example, the number of foreign crew members is not included in Japanese statistics, but it is included in the statistics of France, Spain, China, South Korea, etc.)
Source: Japan National Tourism Organization (JNTO) document based on data of the UNWTO.
Note 1:The number of international visitors is calculated and published by different statistical criteria for each country and region. Therefore, it is necessary to note the difference of the statistical criteria of each
country when strictly comparing.
Note 2:Figures shown above are provisional as of January 2019.
Note 3:Except for the countries/regions marked with ★, the number of international visitors means the number of international visitors who had at least an overnight stay in the country/region they visited.
Note 4:Green in the graph indicates a country/region belonging to Asia.
Note 5:In countries and regions where figures for 2017 are unannounced or unknown, we used figures for the latest year for which the statistics are available.
Note 6:The figures adopted in the graph are the number of international visitors traveling by air and sea, and exclude those traveling by land (by car, etc.).
Note 7:The number of international visitors by air or sea is unknown for Germany, Austria, the Netherlands, Portugal, Czechia, Denmark, and Switzerland because data on the means of transportation used by
international visitors are unavailable.
Note 8:Rankings are subject to change depending on the timing of data collection, because data may be updated or modified from time to time.
(Figure I-6) Ranking of the Number of International Visitors by Country/Region
(2017)
(Figure I-7) Ranking of the Number of International Visitors by Air or Sea
(2017)
8,692
8,187
7,694
6,074
5,825
3,929
3,765
3,760
3,745
3,548
3,119
2,946
2,869
2,789
2,719
2,595
2,439
2,120
2,088
1,826
1,792
1,726
1,611
1,579
1,579
1,559
1,554
1,423
1,391
1,334
1,295
1,292
1,281
1,174
1,135
1,113
1,074
1,034
1,029
888
882
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000
France
Spain
U.S.A.
China
Italy
Mexico
U.K.
Turkey
Germany
Thailand
(Japan)
Austria
Japan
Hong Kong
Greece
Malaysia
Russia
Portugal
Canada
Poland
Netherlands
Macau
Saudi Arabia
* U.A.E.
Hungary
Croatia
India
Ukraine
Singapore
South Korea
Indonesia
Vietnam
★Czech Republic
Denmark
Morocco
Switzerland
Taiwan
Ireland
South Africa
Bulgaria
Australia
(10,000 people)
Japan ranked 12th in the world and 3rd in Asia
31.19 million international visitors came to
Japan in 2018.
6,854
4,898
3,575
3,485
3,333
3,119
3,061
2,895
2,869 2,768
1,892
1,855
1,854
1,531
1,398
1,334
1,253
1,251
1,154
1,134
1,117
1,074
1,010
894
882
872
806
767
662
558
545
544
469
307
226
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
Spain
U.S.A.
★Italy
★U.K.
France
(★Japan)
Thailand
★Turkey
★Japan
★China
Greece
Mexico
★Hong Kong
★Singapore
★Macau
South Korea
★Indonesia
Saudi Arabia
★Sweden
Canada
★Vietnam
★Taiwan
Morocco
★Russia
★Australia
Ireland
India
Malaysia
Philippines
★Croatia
Poland
★Hungary
★Egypt
South Africa
★Ukraine
Germany
Austria
Netherlands
Portugal
Czech Republic
Denmark
Switzerland
(10,000 people)
31.19 million international
visitors came to Japan in
2018. (All international visitors
to Japan visit by air or sea.)
Japan ranked 8th in the world and 2nd in
Asia.
*The ranking includes only the countries
and regions where the number of
international visitors is calculated and
published for each mode of transportation
(i.e., by air, sea or land).
no data
[Part I] Global Tourism Trends in 2018
In the "Ranking of International Tourism Receipts by Country/Region" in 2017, Japan was placed the same rank as the previous year (11th (4th in
Asia)) although the amount of receipts increased to $34.1 billion.
In the "Ranking of International Tourism Expenditures by Country/Region," Japan ranked 18th (6th in Asia), down from 16th (5th in Asia) in the previous
year, with $18.2 billion.
The amount of international tourism receipts of Japan in 2018 ($41.1 billion) was equivalent to 8th in the "Ranking of International Tourism Receipts by
Country/Region" in 2017. The amount of international tourism expenditures of Japan in 2018 ($20.1 billion) was equivalent to 16th in the "Ranking of
International Tourism Expenditures by Country/Region" in 2017.
5
Source: JNTO document based on data of the UNWTO and national tourism offices from each country.Note 1: Figures shown above are provisional as of January 2019.Note 2: International tourism receipts don’t include international passenger fares.Note 3: Data on international tourism receipts may be updated or modified from time to time.
Calculated values of international tourism receipts are affected by changes in the exchange rates of foreign currencies to the U.S. dollar.Thus, rankings are subject to change depending on the timing of data collection.
Source: JNTO document based on data of the UNWTO and national tourism offices from each country.
Note 1: Figures shown above are provisional as of January 2019.
Note 2: International tourism expenditures don’t include international passenger fares.
Note 3: Data on international tourism expenditures may be updated or modified from time to time.
Calculated values of international tourism expenditures are affected by changes in the exchange rates of foreign currencies to the U.S. dollar.
Thus, rankings are subject to change depending on the timing of data collection.
(billion USD) (billion USD)
(Figure I-8) Ranking of International Tourism Receipts by Country/Region (2017) (Figure I-9) Ranking of International Tourism Expenditures by Country/Region (2017)
1,107 681
607 569
490 442
417 411
398 386
356 341
333 274
225 213 210 205 203 197
183 171 166 165 163
141 134 131 128 125 123 121
109 106
89 89 88
80 78 76 74
0 200 400 600 800 1,000 1,200
U.S.A.Spain
FranceThailand
U.K.Italy
Australia(Japan)
GermanyChina
MacauJapan
Hong KongIndia
TurkeyMexicoU.A.E.Austria
CanadaSingapore
MalaysiaPortugal
NetherlandsGreece
SwitzerlandSweden
South KoreaIndonesia
PolandBelgiumTaiwan
Saudi ArabiaCroatia
New ZealandRussia
VietnamSouth Africa
DenmarkEgypt
LebanonMorocco
Japan ranks 11th in the world and 4th
in Asia.
$41.1 billion in 2018
2,579 1,350
891 707
414 344
318 317 311
277 254 246
223 215 207 202 190 184 182 180 176 173 170 164 162
125 119 114 113 108 107 107 105 98 96 89 8381 71 71 66
0 500 1,000 1,500 2,000 2,500 3,000
ChinaU.S.A.
GermanyU.K.
FranceAustraliaCanada
South KoreaRussia
ItalyHong KongSingapore
SpainNetherlands
Belgium(Japan)
BrazilIndia
JapanTaiwanU.A.E.
Saudi ArabiaSweden
SwitzerlandNorwayKuwait
PhilippinesArgentina
IranMexicoAustria
MalaysiaThailandDenmark
QatarPoland
IndonesiaIraq
UkraineIsrael
Ireland
Japan ranks 18th in the world and 6th in Asia
$20.2 billion in 2018
[Part I] Tourism Trends in Japan in 2018 (Situation of Travel to Japan)
The number of international visitors to Japan in 2018 was 31.19 million (up 8.7% from the previous year).
The number of international visitors to Japan from Asia reached 26.37 million (84.5% of the total). The number of international visitors to
Japan from East Asia reached 22.88 million (73.4% of the total), including 3.33 million (10.7% of the total) from 6 major ASEAN countries.
The number of international visitors to Japan from North America was 1.86 million. The number of international visitors to Japan from 5
major European countries (UK, France, Germany, Italy, and Spain) was 1.12 million.
(Figure I-10) The Number of International Visitors (Figure I-11) Breakdown of the Number of International Visitors(2018)
Source: JTA document based on data of the JNTO.
Note 1:Values in parentheses indicate share as a percent of all international visitors to Japan.
Note 2:“Others” is Asian, European, or other countries/regions not otherwise shown in the pie chart.
Note 3:Totals may not be exact due to rounding.Source: JTA document based on data of the JNTO. 6
521 614 673 733
835 835 679
861
622
836
1,036
1,341
1,974
2,404
2,869
3,119
0
500
1,000
1,500
2,000
2,500
3,000
3,500
(万人)(10,000 people)
(10,000 people)
[Part I] Tourism Trends in Japan in 2018 (Situation of Travel to Japan)
The tourism consumption by international visitors in 2018 reached a record high of 4.5189 trillion yen. It has increased for the seventh
consecutive year since 2012 (1.1 trillion yen).
By nationality and region, China ranked first at 1.545 trillion yen and accounted for 34.2% of the total amount, followed by South Korea at
588.1 billion yen (13.0%), Taiwan at 581.7 billion yen (12.9%), Hong Kong at 335.8 billion yen (7.4%), and the United States at 289.3 billion
yen (6.4%). The tourism consumption by international visitors from the countries and regions above accounted for 73.9% of the total.
Source: International Visitor Survey (JTA)
Note 1: In the past, the survey focused mainly on passengers using airports, but in light of the
rapid increase in the number of cruise passengers, who tend to stay for a short period
of time, the survey has been conducted for these passengers as well since 2018.
Their answers were included in the survey results. The tourism consumption in 2018
estimated by the conventional estimation method is 4.8 trillion yen.
Note 2: The percentages are the percentage to the total tourism consumption by international
visitors.
(Figure I-13) Changes in Tourism Consumption by International Visitors (Figure I-14) Tourism Consumption by International Visitors
Broken Down by Country/Region
7
China
1,545 billion yen
South Korea
588.1 billion yenTaiwan
581.7 billion yen
Hong Kong
335.8 billion
yen
United States
289.3 billion yen
Thailand
140.7
billion
yen
Australia
131.5 billion yen
Singapore
75.3 billion yen
Vietnam
73 billion yen
United Kingdom
72 billion yen
France
65.6 billion yen
Malaysia
63.9 billion yen
Canada
59.4 billion yen
Philippines
59.1
billion
yen
Indonesia
55.8
billion
yen
Germany
40.9
billion
yen
Italy
33.4
billion
yen
Spain
28.1
billion
yen
India
24.7
billion
yen
Russia
17.7
billion
yen
Other
237.9 billion
yen
Tourism
consumption by
international visitors
to Japan in 2018(revised values)
4.5189 trillion yen
yearTourism consumption by
international visitors
2012 1.0846 trillion yen
2013 1.4167 trillion yen
2014 2.0278 trillion yen
2015 3.4771 trillion yen
2016 3.7476 trillion yen
2017 4.4162 trillion yen
2018 4.5189 trillion yen
[Part I] Tourism Trends in Japan in 2018 (Situation of Japanese Overseas
Travel and Domestic Trips)
(Japanese Overseas Travel)
In 2018, the number of Japanese overseas travelers increased for the third consecutive year, to 18.95 million (up 6.0% from the
previous year).
(Domestic Trips)
In 2018, the number of Japanese nationals who took overnight trips was 291.05 million, and the number of Japanese nationals who took
domestic one-day trips was 270.73 million.
(Chart I-25) The Number of Japanese Overseas Travelers
Source: National Tourism Survey (JTA) 8
(Figure I-29) Changes in the Total Number of Japanese Domestic
Overnight Trips and Domestic One-Day Trips
Source: JTA document based on data of the JNTO.
1,683
1,740 1,753
1,729
1,599
1,545
1,664 1,699
1,849
1,747
1,690
1,621
1,712
1,789
1,895
1,000
1,100
1,200
1,300
1,400
1,500
1,600
1,700
1,800
1,900
2,000
(万人)(10,000 people)
31,555 32,042
29,734
31,299
32,566 32,333
29,105
29,720
31,053
29,788 29,173
31,542
32,418
27,073
20,000
22,000
24,000
26,000
28,000
30,000
32,000
34,000
2012 13 14 15 16 17 18
Overnight trips
One-day trips
(10,000 people)
[Part I] Tourism Trends in Japan in 2018 (Situation of Japanese Overseas
Travel and Domestic Trips)
In 2018, Japanese domestic tourism consumption was 20.5 trillion yen (down 3.0% from the previous year).
In 2018, domestic tourism consumption by Japanese and international visitors was 26.1 trillion yen.
Within that, domestic tourism consumption by international visitors accounted for 17.3%.
(Figure I-31) Domestic Tourism Consumption in Japan
Source: National Tourism Survey (JTA) Sources: National Tourism Survey (JTA) and International Visitor Survey (JTA)
(Figure I-30) Japanese Domestic Tourism Consumption
9
26.1 trillion yen
Japanese overseas travel
(Domestic consumption)
1.1 trillion yen(4.2%)
Japanese domestic same-
day trips4.7 trillion yen
(17.9%)
Domestic trips by
international visitors to Japan
4.5 trillion yen(17.3%)
Japanese domestic
overnight trips
15.8 trillion
yen(60.6%)
15.4 14.8 15.0 15.413.9
15.8 16.0 16.1 15.8
5.15.0 4.4
4.8
4.5
4.6 4.9 5.04.7
20.4 19.7 19.4
20.2
18.4
20.4 21.0 21.1
20.5
0
5
10
15
20
25
2010 11 2012 13 14 15 16 17 18
Overnight trips One-day trips Total domestic trips
(trillion yen)
[Part I] Tourism Trends in Japan in 2018 (Situation of Overnight Trips)
In 2018, the total number of guest nights in hotels and Ryokans (Japanese-style inns) in Japan decreased to 509.02 million (down 0.1% from the
previous year). Within that, the total number of guest nights of Japanese was 420.43 million (down 2.2% from the previous year), and the total number
of guest nights of international visitors was 88.59 million (up 11.2% from the previous year).
In 2018, the total number of guest nights of international visitors in outlying areas increased by 11.3% from the previous year, exceeding the growth in
the 3 major metropolitan areas. The share of outlying areas was 41.0%.
10
4,703 5,223
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2017 2018
+11.1%(59.0%)
(59.0%)
3,266 3,636
0
1,000
2,000
3,000
4,000
5,000
6,000
2017 2018
+11.3%(41.0%)
(41.0%)
3 Major Metropolitan Areas
Outlying Areas(10,000 guest nights)
(Figure I-33) Guest Nights of International Visitors in 3 Major Metropolitan
Areas and in Outlying Areas(Figure I-32) Total Number of Guest Nights (Japanese/International Visitors)
Source: Overnight Travel Statistics Survey (JTA)
Note 1: Figures for 2018 are preliminary.
Note 2: Figures given above each bar indicate the total number of guest nights of Japanese and international
visitors.
Source: Overnight Travel Statistics Survey (JTA)
Note 1: Figures for 2018 are preliminary.
Note 2: “3 major metropolitan areas” refers to 8 prefectures: Tokyo, Kanagawa, Chiba, Saitama, Aichi, Osaka,
Kyoto, and Hyogo. “Outlying areas” refers to all other prefectures.
Note 3: Values in parentheses indicate the composition rate.
(10,000 guest nights)
4.132 4.324 4.287 4.385 4.231 4.299 4.204
0.263 0.335 0.448
0.656 0.694
0.797 0.886 4.395
4.659 4.735
5.041 4.925
5.096 5.090
0
1
2
3
4
5
6
2012 13 14 15 16 17 18
(100 mil. guest nights)
Total number of guest nights of Japanese visitors Total number of guest nights of international visitors
72.5 75.7
77.3 79.2 78.7
79.579.9
67.3 69.5
72.1 74.2 74.4 75.3
75.3
54.8 55.2 57.4
60.3 59.7 60.561.1
48.0
52.3 54.0
56.0 56.9 57.558.3
35.5 33.4
35.2 37.0 37.1 37.5
39.0
20
30
40
50
60
70
80
90
2012 13 14 15 16 17 18
City hotels Business hotels Total Resort hotels Ryokans (Japanese-style inns)
(YoY changes,%)
National average,
61.1%
Hokkaido, 63.6%
Miyagi, 56.3%
Tokyo, 80.3%
Ishikawa, 62.2%
Aichi, 70.6%
Osaka, 79.8%
Hiroshima, 67.1%
Kagawa, 60.6%
Fukuoka, 71.5%
Okinawa, 66.3%
40%
50%
60%
70%
80%
90%
2012 13 14 15 16 17 18
[Part I] Tourism Trends in Japan in 2018 (Situation of Overnight Trips)
The national average for room occupancy rates rose from 60.5% in the previous year to 61.1% in 2018. In particular, the room occupancy
rate was high, over 80%, in Tokyo.
By accommodation type, the room occupancy rate for city hotels was 79.9%, that for business hotels was 75.3%, and for Ryokans
(Japanese-style inns) it was 39.0%.
11
(Figure I-36) Room Occupancy Rates by Accommodation Type(Figure I-35) Room Occupancy Rates
Source: Overnight Travel Statistics Survey (JTA)
Note 1:Figures for 2018 are preliminary.
Source: Overnight Travel Statistics Survey (JTA)
Note 1:Figures for 2018 are preliminary.
(YoY changes,%)
[Part I] Trends in Japanese Tourism in 2018 (Regional Blocks)
The total number of guest nights of international visitors in the Tohoku and Chugoku regions compared to the previous year, by 34.7%
and 21.6%, respectively. Hokuriku-Shin’etsu (up 14.0%), Chubu (up 18.0%), Kinki (up 11.9%), Shikoku (up 11.3%), and Okinawa (up
13.6%) also exceeded the national average.
The total number of guest nights of international visitors from China was the highest in 4 regions (Hokkaido, Kanto, Chubu, and Kinki),
that from South Korea was the highest in 1 region (Kyushu), and that from Taiwan was the highest in 5 regions (Tohoku, Hokuriku-
Shin’etsu, Chugoku, Shikoku, and Okinawa).
(Figure I-43) YoY Changes of the Total Number of Guest Nights
(Overall/International Visitors) in Japan by Regional Blocks (2018)
(Figure I-44) Regional Blocks Breakdown for the Total Number of
Guest Nights of International Visitors by Country/Region (2018)
Source: Overnight Travel Statistics Survey (JTA)
Note 1: Figures for 2018 are preliminary.
Note 2: “Europe” refers to 6 countries: Germany, the United Kingdom, France, Russia,
Italy, and Spain.
Source: Overnight Travel Statistics Survey (JTA)
Note 1: Comparison was made between the figures of 2017 (confirmed) and 2018 (preliminary).
12
-0.8%
1.3%
-0.1%-2.6%
2.9%
-0.1%-1.6% -0.9%
-3.3%
5.3%
6.2%
34.7%
11.0%
14.0%
18.0%
11.9%
21.6%
11.3%
2.1%
13.6%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%Total number of guest nights Total number of guest nights of international visitors
YoY Changes of the total number of guest nights
of international visitors: +11.2%
YoY changes of the total number of guest nights: -0.1%
(YoY changes)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Hokkaido
Tohoku
Kanto
Hokuriku-Shin'etsu
Chubu
Kinki
Chugoku
Shikoku
Kyushu
Okinawa
China,25%
Taiwan,42%
China,27%
Taiwan,30%
China,49%
China,30%
Taiwan,16%
Taiwan,26%
South Korea,45%
Taiwan,28%
Taiwan,20%
China,16%
U.S.A.,11%
China,13%
Taiwan,11%
South Korea,15%
South Korea,11%
Hong Kong,18%
Taiwan,17%
South Korea,27%
South Korea,19%
South Korea,7%
Taiwan,10%
Hong Kong,10%
Hong Kong,6%
Taiwan,12%
Europe,11%
China,17%
Hong Kong,13%
China,21%
Hong Kong,10%
Hong Kong,6%
South Korea,7%
Australia,5%
South Korea,6%
Hong Kong,7%
China,11%
South Korea,16%
China,12%
Hong Kong,10%
Thailand,6%
Thailand,5%
Europe,6%
South Korea,5%
Thailand,5%
U.S.A.,6%
Hong Kong,9%
U.S.A.,4%
U.S.A.,2%
U.S.A.,4%
Ohters,21%
Others,25%
Others,39%
Others,37%
Others,24%
Others,30%
Others,42%
Others,19%
Others,12%
Others,10%
[Part II] Economic Effects of Tourism
Expanding across Japan
Increase in International Visitors in Outlying Areas and Trends
in Experience-oriented Consumption…………………………………………………………………………….. 14
Trends in Employment, Wages, and Productivity in Tourism-related Industries……………………….…….. 17
Trends in Investment in Tourism-related Industries……………………………………………………………... 19
Trends in Consumption after Travel to Japan by Country…………………………………………………….... 21
Impact of Increase in International Visitors to Japan on Tourist Destinations……………………….……….. 22
Impact of Natural Disasters on Travel………………………………………………………………………..….. 24
13
Overall Rate of International Visitors (General Visitors) Visiting Outlying Areas: 54.3%
87.4%
75.0%
74.1%
73.1%
71.9%
70.6%
63.3%
58.3%
57.7%
55.2%
54.2%
54.2%
53.2%
48.5%
46.2%
46.0%
Skiing and snowboarding
Soaking in a hot spring
Nature and rural village experience tour
Other sports (Golf, marine sports, etc.)
Enjoying the season (Cherry blossom viewing, autumn
leaves, snow, etc.)
Staying at a Ryokan (Japanese-style inn)
Enjoying nature and beautiful scenery
Watching sports events
Experiencing Japanese history and traditional culture
Shopping
Treatment and medical examination
Eating Japanese food
Going to watch plays/concerts
Enjoying Japanese pop culture
Visiting places relating to Japanese movies and animation
Going to theme parks
[Part II] Increase in International Visitors in Outlying Areas and Trends in
Experience-oriented Consumption (1)
14Source: JTA document based on International Visitor Survey(JTA) and Number of International Visitors to Japan (JNTO)
Note 1: “3 major metropolitan areas” refers to 8 prefectures: Tokyo, Kanagawa, Chiba, Saitama, Aichi, Osaka, Kyoto, and Hyogo, and “Outlying areas” refers to all other
prefectures.
Note 2: The percentages above are the percentage of international visitors who visited outlying areas among those subject to the Consumption Trend Survey for Foreigners
Visiting Japan and who selected the items above as "activities carried out during stay in Japan."
• In 2018, the number of international visitors visiting outlying areas was
1.4 times that visiting only the 3 major metropolitan areas.
(Figure II-6) Changes in the Number of International Visitors to Japan by Destination
(Metropolitan Areas/Outlying Areas)(Figure II-7-1) Rate of International Visitors (General Visitors) Visiting Outlying Areas by
“Activities Carried Out during Stay in Japan”
*2018
“Exp
eri
en
ce
-ori
en
ted
co
nsu
mp
tion
” a
cco
un
ted
fo
r a
hig
h p
erc
en
tag
e in
in
tern
atio
na
l
vis
ito
rs v
isitin
g o
utlyin
g a
rea
s
In recent years, international visitors visiting areas other than the 3 major metropolitan areas have been increasing. The growing interest of
international visitors to Japan in "experience-oriented consumption" is considered one of the factors.
• International visitors to Japan who focus on "experience-oriented consumption,"
such as skiing and snowboarding, have a high rate of visiting outlying areas.
• The percentage of international visitors who looked most forward to "local
experience-oriented consumption," which accounted for over 60% in
international visitors visiting outlying areas, before their visit to Japan
increased by 6.6 points in the past 5 years.
(Chart II-7-2) “What You wanted to do most before Visiting Japan"
453 people
950 people
1,319 people
383 people
1,020 people
1,800 people
0
500
1,000
1,500
2,000
2012 2015 2018
3 major metropolitan areas onlyOutlying areas
(10,000 people)
Local experience-
oriented
consumption
28.2%
Local experience-
oriented
consumption
34.8%
Eating
Japanese food
34.4%
Eating
Japanese food
27.9%
Shopping
14.1%
Shopping
12.5%
Other Other
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2014 2018
Those who went skiing or
snowboarding
225,000 yen/person
Travel expenditure per
international visitor to Japan
Number of
international visitors
Number of international visitors who went skiing or
snowboarding 880,000people
Those who did not go skiing or
snowboarding
152,000 yen/person
Economic effects of skiing and
snowboarding
About 65 billion yen
22.5
17.7
20.3
17.8
20.4
18.5
16.4
15.2
14.2
15.0
15.4
14.7
14.2
13.4
Skiing and snowboarding
Soaking in a hot spring
Nature and rura l village experience tour
Other sports (Golf, mar ine sports, etc.)
Enjoying the season (Cherry blossom viewing, autumn leaves, snow, etc .)
Staying at a Ryokan (Japanese-style inn)
Enjoying nature and beautiful scenery
ten thousand yen/person
Per capita travel expenditure (with experience-oriented consumption)
Per capita travel expenditure (without experience-oriented consumption)
23.6%
28.5%
2015 2018
Consumption in outlying areas Share in the total consumption in all prefectures
15
(Figure II-15) Economic Effects of Skiing and Snowboarding
(Figure II-12) Per Capita Travel Expenditure According to With or Without "Experience-
oriented Consumption"
Consumption by international visitors to Japan has also increased in outlying areas. "Experience-oriented consumption" contributes to the
expansion of consumption.
• Consumption by international visitors to Japan was over 1 trillion yen in
outlying areas, accounting for about 30% of the total consumption in all
prefectures.
(Figure II-8) Tourism Consumption and Share of International Visitors in Outlying Areas
• According to the survey on changes in travel expenditure per international
visitor classified into with or without “experience-oriented consumption,” the
expenditure was larger in those with “experience-oriented consumption” than
those without.
• The estimated economic effect of skiing and snowboarding is about 65 billion
yen, which is calculated based on the difference in travel expenditure per
international visitor according to whether or not they went skiing or
snowboarding, and the number of international visitors who went skiing or
snowboarding.
Source: JTA document based International Visitor Survey (JTA)
Note:“3 major metropolitan areas” refers to 8 prefectures: Tokyo, Kanagawa, Chiba, Saitama, Aichi, Osaka, Kyoto, and
Hyogo, and “Outlying areas” refers to all other prefectures.*2018 revised values
*2018
[Part II] Increase in International Visitors in Outlying Areas and Trends in
Experience-oriented Consumption (2)
• It is expected that any "experience-oriented consumption" can increase the
economic effects of international visitors.
656.1 billion yen
1036.2 billion yen
16
Top 15 Prefectures Having High Tourism Consumption by International Visitors
Sources: National Tourism Survey (JTA) and International Visitor Survey (JTA)
Note: For tourism consumption by Japanese, expenditures before and after travel and inter-prefectural transportation costs are not allocated to each prefecture, and group tour costs are allocated to each prefecture after deducting travel
agency margins and amounts equivalent to inter-prefectural transportation costs. For tourism consumption by international visitors, inter-prefectural transportation costs are not allocated to each prefecture, and group tour costs are
allocated to each prefecture after deducting amounts equivalent to round-trip transportation costs between the country of departure and Japan and inter-prefectural transportation costs.
• Osaka, Tokyo, Kyoto, Fukuoka, and Aichi are the top prefectures in terms
of the share of tourism consumption by international visitors to Japan in
the total tourism consumption by Japanese and international visitors.
In Osaka and Tokyo, inbound tourism consumption accounts for more than 40% of the total tourism consumption.
Tourism Consumption by International Visitors in the Top 15 Prefectures Having
Large Tourism Consumption by Japanese
• On the other hand, the tourism consumption of international visitors is
not necessarily high in prefectures where the tourism consumption by
Japanese is high.
(Column Figure II-5-1) Tourism Consumption by International Visitors (By Prefecture)
[Part II] Increase in International Visitors in Outlying Areas and Trends in
Experience-oriented Consumption (3)
9.6
9.7
9.9
10.9
11.8
11.8
14.3
16.8
18.9
21.5
22.0
23.7
29.2
44.8
46.2
90.4
90.3
90.1
89.1
88.2
88.2
85.7
83.2
81.1
78.5
78.0
76.3
70.8
55.2
53.8
0% 25% 50% 75% 100%
Hiroshima
Kagawa
Oita
Gifu
Kanagawa
Saitama
Chiba
Nara
Okinawa
Hokkaido
Aichi
Fukuoka
Kyoto
Tokyo
Osaka
International visitors Japanese
0 5,000 10,000 15,000 20,000
Mie(2.0)
Nigata(2.6)
Tochigi(3.4)
Aichi(22.0)
Fukuoka(23.7)
Hyogo(8.3)
Kyoto(29.2)
Nagano(5.0)
Shizuoka(4.7)
Kanagawa(11.8)
Okinawa(18.9)
Osaka(46.2)
Hokkaido(21.5)
Chiba(14.3)
Tokyo(44.8)
Japanese International visitors (100 million yen)
(Consumption by international visitors )
↓
[Part II] Trends in Employment, Wages, and Productivity in
Tourism-related Industries (1)
17
(Figure II-28) The Number of Employees in
accommodation services
(Figure II-32) Wages in
accommodation services
Source: JTA document based on Labor Force Survey (Ministry of Internal Affairs and Communications (MIC))
(Figure II-35) Amount of Sales per
Employee in accommodation services
• The number of employees in accommodation services increased by
80,000 or 14.5% in the past 6 years from 2012. The growth in the number
of female and elderly employees was particularly large.
With the increase in inbound visitors, employment and wages in accommodation services have been increasing. Productivity has also been
improving.
• The average wage in accommodation services rose by 11.0% in the past 6
years.
Sales per employee increased by 13.8% in the past 4 years.
Source: JTA document based on 2016 Economic Census
for Business Activity and 2012 Economic Census for
Business Activity (Ministry of Internal Affairs and
Communications (MIC))
Note:The numbers of employees as of February 1, 2012
and June 1, 2016 are used.
Up 13.8%
Up 11.0%
Source: JTA document based on Basic Survey on Wage
Structure (Ministry of Health, Labour and Welfare
(MHLW))
Annual bonuses and other special salaries
Regular cash earnings
2012 2018 2011 2015
3.21 mil. yen
0.24 mil. yen
2.96 mil. yen
3.56 mil. yen
0.41 mil. yen
3.15 mil. yen
8.26 mil.
yen/person
9.40 mil.
yen/person
55 people
63 people
2012 2018
Up 14.5%
(Average of all
industries: Up 6.3%)
24people
27people
31people
35people
2012 2018
Male Female
48people
50people
7people
13people
2012 2018
15 to 64 years old
65 years old and over
(10,000 people)
(10,000 people)
[Part II] Trends in Employment, Wages, and Productivity in
Tourism-related Industries (2)
18
(Figure II-33) The Number of New Job Offers in
accommodation services
(Figure II-34) Diffusion Index (DI) for Employment
Source: JTA document based on Employment referrals for general workers (MHLW) Source: JTA document based on Short-Term Economic Survey of Enterprises in Japan (Bank of Japan)
In accommodation services, there has been a growing sense of labor shortage amid an increase in the number of new job offers, showing a
tight supply-demand balance.
•The number of new job offers in accommodation services
increased by 18.9% from 164,000 to 195,000 in the past 4 years
from 2014.
•Labor shortage in accommodations, eating and drinking
services continues to grow faster than that in other
industries.
-70
-60
-50
-40
-30
-20
-10
0
10
20
2012 13 14 15 16 17 18
“Excess”- “Shortage”・% points
All industries
Total manufacturing industries
Total non-manufacturing industries
Accommodations, eating and drinking services
16.4
17.3
18.5
19.1
19.5
15
16
17
18
19
20
2014 15 16 17 18
(10,000 people)
52.5 times
compared to
2012
3.4 times
9.5 times
5.9 times3.0 times
14.8 times
6.2 times6.8 times
12.9 times 7.0 times
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,0002012
2018
(100 million yen)
5268 74
93
196
280304
0
50
100
150
200
250
300
350
2012 13 14 15 16 17 18(年)
(10,000㎡)
792 873 8671,022
1,482
1,9922,118
0
500
1000
1500
2000
2500
2012 13 14 15 16 17 18 (年)
(棟)
[Part II] Trends in Investment in Tourism-related Industries (1)
19
(Figure II-36) The Planned Building Construction Costs in
accommodation services
(1)Number of New Buildings (2)Floor Area
Source: JTA document based on Building Starts (Ministry of Land, Infrastructure, Transport
and Tourism (MLIT)) Source: JTA document based on Building Starts (Ministry of Land, Infrastructure, Transport
and Tourism (MLIT))
• In 2018, the planned building construction costs in
accommodation services was over 1 trillion yen, which
increased by a factor of 9.0 times in the past 6 years.
With the increase in inbound visitors, construction investment in accommodation services has been expanding in many regions.
• By regional block, the planned construction costs increased more than tenfold in the
Hokkaido, Kinki, and Kyushu regions in the past 6 years.
(Figure II-37) The Number of New Buildings and Floor Area in
accommodation services
(Figure II-38) Changes in the Planned Building Construction Costs in
accommodation services (by Regional Block)
1,1211,599
1,9992,581
6,333
9,431
10,086
0
2,000
4,000
6,000
8,000
10,000
12,000
2012 13 14 15 16 17 18
(億円)
(年)
2012年比
約9.0倍
• The number of new buildings and floor area in accommodation services increased by
factors of 2.7 times and 5.9 times in the past 6 years, respectively.
(100 million yen)
(buildings)
Hokkaido Tohoku Kanto Hokuriku-
Shin’etsu
Chubu Kinki Chugoku Shikoku Kyushu Okinawa
Compared to 2012
About 9.0 times
[Part II] Trends in Investment in Tourism-related Industries (2)
20
Inbound tourism demand generates investment in a wide range of industries, including not only the hotel industry but also the manufacturing
industry, and across Japan.
(Figure II-40) Examples of Investments for Responding to Inbound Tourism Demand
● Chemistry
● Transportation
● Food
● Daily commodities
● Parts and machinery
● Other
Cosmetics manufacturer
The company will invest about 10 billion yen to build a
new factory by 2019.
Daily commodity
manufacturer
The company will invest 35
billion to 40 billion yen to
build a toothpaste factory
from 2019.
Parts and machinery manufacturer
The company invested about 2.5
billion yen to consolidate and expand
its existing factories. The factory will
start operation in 2019.
Confectionery manufacturer
The company invested tens of billions of yen to increase
its confectionery production capacity.
Housing equipment manufacturer
In response to growing demand for hotel
construction for inbound visitors, the
company will invest 1.5 billion yen to
build a new factory in 2019 to increase
its production capacity.
Daily commodity manufacturer
Amid an expansion of the domestic household paper
market by the increase in international visitors, the
company invested 21 billion yen to restart its inactive
production factory in 2018.
Shipbuilding company
In response to the trend to renew equipment for routes
at remote islands in anticipation of inbound tourism
demand, the company invested 150 million yen to
strengthen its repair business.
Cosmetics manufacturer
To increase production capacity in response to
increases in inbound visitors and cross-border EC users,
the company will invest 6 billion yen to build a new
factory in 2019.
Cosmetics manufacturer
To meet increasing inbound tourism demand, the
company acquired land at about 40 million yen and will
build a new manufacturing factory by 2019.
Cosmetics manufacturer
The company will invest about 6 billion yen to build a
new factory by 2019 to increase its production capacity.
Healthcare product manufacturer
The company will invest about 10 billion yen
from 2019 to 2021 to build a new production
building.
Two daily commodity manufacturers
The companies will invest about 5 billion
yen to build a factory for manufacturing
toilet paper by 2019.
Healthcare product manufacturer
The company will invest about 10 billion yen
from 2020 to 2022 to build a new production
building.
Cosmetics manufacturer
The company will invest about 40
billion yen to build a new factory
by 2019.
Cosmetics manufacturer
The company invested 100 million yen to
establish a development and manufacturing
base for cosmetic raw materials in 2018.
Cosmetics manufacturer
For strengthening the capacity to supply cosmetics
popular with international visitors, the company will invest
about 55 billion yen to build a factory by 2020.
Confectionery manufacturer
The company will invest about 7 billion yen to build a new
production line for products popular with international
visitors by 2018.
Cosmetics
manufacturer
The company invested
1.6 billion yen to build a
cosmetics raw material
factory in 2018.
Healthcare product
manufacturer
The company will invest 6
billion yen to build a health
drink factory by 2020.
Healthcare product
manufacturer
The company will invest
about 45 billion yen to build
a production building by
2021.
Railway company
The company invested up to 65
billion yen in vehicles until 2018.
Railway company
The company will invest about
10 billion yen to build new
vehicles and improve station
buildings by 2020.
Alcoholic beverage manufacturer
The company will invest about 700 million yen to
renovate its bottling warehouse, refrigerated
warehouse, and head office by 2020.
Cosmetics manufacturer
The company invested about 3 billion yen to
build a liquid filler manufacturing factory in
2018.
Healthcare product manufacturer
The company invested about 2.3 billion yen to
expand its production line for health beverages.
Cosmetics manufacturer
The company will invest
about 10 billion yen to
build a new factory by
2020.
Confectionery manufacturer
The company will invest about 12 billion yen to
build a new building to produce powdered milk
and other products by 2020.
Confectionery manufacturer
The company will invest about
9.3 billion yen to build a new
building for chocolate
production by 2020.
Cosmetics manufacturer
The company will invest about 2.5 billion
yen to build a factory by 2019
Railway company
The company will invest about 11
billion yen to introduce new
vehicles sequentially from FY
2019.
Housing manufacturer
The company will invest
about 20 billion yen to
build a museum scheduled
to open in 2020.
Healthcare product manufacturer
The company invested about 11 billion yen from 2018 to
build a new factory to manufacture health foods and
cosmetics.
Cosmetics manufacturer
The company will invest tens of
billions of yen to build a new factory
for skin care products scheduled to
start operation in 2021.
Less than 100 million yen
Less than 500 million yen
Less than 1 billion yen
Less than 5 billion yen
Less than 10 billion yen
10 billion yen or more
Source: JTA document based on newspaper articles
[Part II] Trends in Consumption after Travel to Japan by Country
21
(Figure II-42) Motives for Purchasing Japanese Products
(Agricultural, Livestock, and Fishery Products including
Prepared Products)
Source: JTA document based on an overseas questionnaire survey
Note 1: Date of survey: February 2019
(Figure II-43) Motives for Purchasing Japanese
Products (Alcoholic Beverages)
In each country and region, around half of the purchases of Japanese food products and the use of Japanese restaurants come from
people who have traveled to Japan.
(Figure II-47) Motives for Visiting Japanese Chain
Restaurants
17.5
36.8
28.5
24.9
41.0
23.2
14.0
16.5
16.9
16.4
5.1
7.3
9.4
10.0
10.5
2.3
3.5
6.3
5.0
5.9
52.0
38.4
39.3
43.3
26.1
米国
香港
台湾
韓国
中国
自身が訪日した時に買って/見聞きして良かったから 訪日した家族や知人から貰って/買って/見聞きして良かったから訪日に関する投稿・記事などによる紹介 訪日に関する番組・特集などによる紹介その他
28.8
46.536.8
29.3
41.4
14.4
13.9
17.2
15.3
18.69.6
7.313.2
7.3
15.0
7.5
10.18.3
9.3
10.1 39.7
22.224.5
38.7
15.0
U.S.A.Hong
Kong
TaiwanSouth
Korea
China
23.7
35.743.8
38.6
28.2
23.7
25.817.5
16.5
21.9
9.2
10.39.2
10.617.6 3.8
7.03.7
5.18.8
39.7
21.125.829.2
23.5
U.S.AHong
Kong
TaiwanSouth
Korea
China
17.5
36.828.524.9
41.0
23.2
14.0
16.516.9
16.4
5.1
7.39.4
10.0
10.5
2.3
3.56.3
5.0
5.952.0
38.439.343.3
26.1
U.S.A.Hong
Kong
TaiwanSouth
Korea
China
My travel to Japan My family member’s or acquaintance’s travel to Japan
Information and articles on travel to Japan TV programs and special articles on travel to Japan
Other
[Part II] Impact of Increase in International Visitors to Japan on
Tourist Destinations (1)
22Source: JTA document based on a domestic questionnaire survey
Note 1:Date of survey: February 2019
(Figure II-49) Positive Impact of Increase in International Visitors to Japan on
Tourist Destinations
(Figure II-50) How the Information on the Increase in International Visitors to Japan in
Tourist Destinations Affected the Decision of One’s Trip
The improvement of Wi-Fi service and the creation of areas bustling with people are main positive effects of the increase in the number of
international visitors to Japan.
As for the impact of increase in the number of international visitors to Japan on domestic trips, the most common answer was "There was
little impact" (about 65%).
4.4%
4.5%
9.7%
11.1%
13.1%
13.1%
13.9%
15.5%
24.7%
31.5%
Travel in the tourist destination has become
convenient.
Business hours have been extended.
Traffic accessibility has improved.
Roads and streets have been improved.
Accommodation facilities have been improved.
Accommodation facilities have increased.
Toilets and other facilities have been improved.
The increase in foreign visitors has brought about
a variety of ways to enjoy tourist destinations.
Areas bustling with people and with more shops
have been created.
Wi-Fi service has been improved.
4.8%
3.3%
12.2%
5.3%
5.7%
9.6%
4.6%
2.4%
64.8%
I have changed my overnight trip to a same-day trip. (9)
I have traveled abroad instead. (8)
I have canceled a trip I was considering. (7)
I have changed the travel destination. (6)
I have changed the date of my trip. (5)
I have traveled to other domestic areas instead. (4)
I have considered travel to the area based on information. (3)
I have traveled to the area based on information. (2)
There was little impact on domestic trips. (1)
[Part II] Impact of Increase in International Visitors to Japan on
Tourist Destinations (2)
23Source: JTA document based on a domestic questionnaire surveyNote 1:Date of survey: February 2019Note 2:The survey was about items (2) and (3) in Figure II-50 and was conducted for respondents who selected at least one of the items.
(Figure II-51) Reasons for Making or Considering a Domestic Trip based on the Information on the Increase in International Visitors
(Figure II-52) Reasons for Refraining from Making a Domestic Trip
Source: JTA document based on a domestic questionnaire surveyNote 1:Date of survey: February 2019Note 2:The survey was about items (7), (8), and (9) in Figure II-50 and was conducted for respondents who selected at least one of the items.
The increase in the number of international visitors to Japan has become a motive for domestic trips by Japanese.
For example, they make or consider a domestic trip for reasons that they “want to go to a popular place among international
visitors” and “can learn about the attractiveness of the tourist destination.”
On the other hand, there are people who refrain from making a domestic trip for reasons that "tourist facilities are crowded"
and "accommodation expenses increase."
4.7%
16.6%
21.8%
24.9%
25.4%
40.4%
I want to go to a place where there are
many international visitors and interact
with them.
The area is popular with international
visitors.
I was wondering what places international
visitors are interested in.
I thought that the area has had more shops
and become more attractive as a tourist
destination.
By getting information, I came to know the
attractiveness of the area.
I want to go to a popular place among
international visitors.
9.7%
9.9%
12.3%
14.8%
24.6%
24.8%
28.4%
29.2%
39.4%
49.4%
I am not used to places where there are
many international visitors.
Local transportation expenses in the area
increase.
Fees for using tourist facilities and shops
increase.
Transportation expenses to the area
increase.
Transportation to the area is crowded.
It is difficult to make a reservation.
Restaurants are crowded.
Local transportation in the area is crowded.
Accommodation expenses increase.
Tourist facilities are crowded.
[Part II] Impact of Natural Disasters on Travel (1)
24
(Figure II-53) The Total Number of Guest Nights (of Japanese) Before
and After the Disaster Compared to the Same Month of the Previous Year
(Figure II-54) The Total Number of Guest Nights (of International
Visitors) Before and After the Disaster Compared to the Same
Month of the Previous Year
The total number of guest nights, particularly that of international visitors, tends to decline in areas affected by an earthquake designated
as an "specified emergency disaster," "extremely severe disaster," or “disaster subject to the Disaster Relief Act.”
0.75
0.80
0.85
0.90
0.95
1.00
1.05
1.10
1.15
1.20
1.25全災害(倍)
0.75
0.80
0.85
0.90
0.95
1.00
1.05
1.10
1.15
1.20
1.25 地震(倍)
0.70
0.80
0.90
1.00
1.10
1.20
1.30
1.40
1.50全災害(倍)
0.70
0.80
0.90
1.00
1.10
1.20
1.30
1.40
1.50地震(倍)
(times) All disasters
(times) Earthquake
(times) All disasters
(times) Earthquake
Source: JTA document based on Overnight Travel Statistics Survey (JTA) and White Paper on Disaster Management (Cabinet Office)Note 1: The data above are YoY changes of the total number of guest nights of Japanese nationals and that of international visitors in prefectures affected by a "specified emergency disaster," "extremely severe disaster," or “disaster subject to the Disaster Relief Act" that occurred between April 2008 and 2017, during the period from 3 months
before the disaster and 12 months after the disaster (Disasters subject to the survey: 6 (earthquake), 112 (heavy rain), 9 (heavy snowfall), 2 (volcanic eruption), and 48 (other disasters)).Note 2: With regard to prefectures affected by the disasters, those affected by an "extremely severe disaster (local disaster designated in the middle of the year)," "extremely severe disaster (local disaster designated at the end of the year)," or "disaster subject to the Disaster Relief Act" are defined as prefectures to which the applicable
municipalities belong, and those affected by other disasters are defined as prefectures specified as "major disaster-affected areas" in the "Application results of extremely severe disasters in the past 5 years" in the attached document of the White Paper on Disaster Management.Note 3: Figures for Overnight Travel Statistics Survey in 2018 are preliminary.
[Part II] Impact of Natural Disasters on Travel (2)
25
(Figure II-55) Total Number of Guest Nights Before
and After the Disaster
(Northern Osaka Earthquake and Typhoon No. 21)
Source: Overnight Travel Statistics Survey (JTA)
Note:Figures for 2018 are preliminary.
(Figure II-56) Total Number of Guest Nights Before
and After the Disaster
(Torrential Rain in July 2018)
After the "Northern Osaka Earthquake," "Typhoon No. 21," "Torrential Rain in July 2018," and “2018 Hokkaido Eastern Iburi
Earthquake", the total number of guest nights in disaster-affected areas temporarily decreased, but it recovered within a
relatively short period of time thanks to the effects of "recovery discounts," etc.
(Figure II-57) Total Number of Guest Nights Before
and After the Disaster
(2018 Hokkaido Eastern Iburi Earthquake)
Northern Osaka Earthquake (June 18) Typhoon No. 21
(September 4)
Total number of guest nights (YoY changes)
Japanese (YoY changes)
International visitors (YoY changes)
Total number of guest nights (YoY changes)
Japanese (YoY changes)
International visitors (YoY changes)
Total number of guest nights (YoY changes)
Japanese (YoY changes)
International visitors (YoY changes)
Torrential Rain in July 2018 (Around from July 5 to July 8)
2018 Hokkaido Eastern Iburi Earthquake (September 6)
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
[Part II] Examples of Regional Efforts (Column)
In order to address the population decline and
stagnation of regional economy, etc., local
governments along the road are making efforts to
increase the non-resident population through cycling.
Specifically, the efforts include the development of an
environment to accept cyclists from the perspective of
cyclists, effective domestic and international
promotional activities, and holding an international
cycling competition. Through these efforts, the
governments won the grand prize at the "2016 Sports
Culture Tourism Awards." They have established a
brand as a "sacred ground for cyclists" and have
been working to revitalize the region and to
promote tourism for long-stay visitors through
cycling.
Between November 10 and December 17 last year,
the website called "Arashiyama comfortable
sightseeing navigation" (Japanese and English) was
set up to predict and visualize the tourism comfort
(the degree to which visitors can enjoy
sightseeing comfortably) by date and area (shown
below), based on Wi-Fi access data.
Visitors can check the tourism comfort by time zone
by selecting the date and area they want to visit. They
can check the tourism comfort for 8 areas, including
Okusaga, Daikaku-ji Temple and Togetsukyo Bridge,
and the whole Arashiyama area.
In order to facilitate the smooth travel of residents
living along the line, the City has conducted a pilot
program since 2017 during the Golden Week period
when Enoden (Enoshima Electric Railway) is most
crowded. The program allows residents living along
Enoden to enter Kamakura Station without waiting in
line outside the Station.
Specifically, the residents are allowed to enter the
Station preferentially and join the line by
presenting the "Certificate of Residents Living
along the Enoden" issued by Kamakura City in
advance.
By giving priority to regional residents during the
busiest hours of the day, the waiting time was reduced
by up to 20 minutes last year. According to the
questionnaire, the program was well received by
regional residents and also gained the understanding
of many tourists.
Display the tourism comfort for a
specific area by time zone
Setouchi Shimanami Kaido
A scene from the pilot program
26
Cycle tourism
(Setouchi Shimanami Kaido)
Decentralization through visualization of
the tourism comfort
(Kyoto City, Kyoto Prefecture)
Pilot program for priority entry of regional
residents in public transportation
(Kamakura City, Kanagawa Prefecture)
Display the tourism comfort for the whole
Arashiyama area by time zone
*Blue indicates areas where visitors can enjoy sightseeing relatively
comfortably and red indicates areas where they will be relatively crowded.
Comprehensive review of tourism-related regulations and systems
Support for private lodging services
Development and strengthening of tourism management personnel based on industry needs
Urgently overcoming the shortage of accommodations and provision of accommodations to meet diverse needs
Formation and development of world-class DMOs
Ongoing development of the "tourist destination revitalization fund"
Utilization of financial resources for the realization of a next-generation tourism-oriented country
Strategic enhancement of the Inbound Tourism Promotion Project
Strengthening external activities to deliver diverse attractiveness for promoting inbound tourism
Promotion of inviting MICE
Examination of IR legislative measures
Strategic relaxation of visa requirements
Revitalization of educational travel to Japan
Enhancement of tourism education
Revitalization of outbound travel by youth
Realization of innovative immigration using cutting-edge technology
Promoting "integrated revitalization of tourism and communities" through community development activities by the private sector
Dramatic improvement in the cashless environment
Improvement in the communications environment and realization of an environment in which anyone can walk independently
Providing information in multiple languages
Enhancement of the system for accepting international patients as well as emergency patients
Environment where people can experience the good security of "Japan, the safest country in the world"
Completion of the "regional revitalization corridor"
Strengthening gateway functions and promoting LCC service at regional airports
Further increase in acceptance of cruise ships
Innovation of public transportation environment
Holiday reform
Promoting universal design for the 2020 Tokyo Olympics and Paralympics
Drastic opening of attractive public facilities and infrastructure to the public
Development of cultural assets as tourism resources
Branding of national parks
Enhancing the attractiveness of tourist destinations through the conservation and utilization of scenic tourism assets
Establishment and formation of farming, mountain, and fishing villages for long stay
Promoting the development of tourism towns utilizing Japanese traditional houses and other historical resources
Development of new tourism resources
Acquisition of tourism demand in local shopping districts and expansion of consumption of traditional crafts
Improvement in regional tourist routes to meet world-class standards
Promoting the formation of the "Tourism-oriented country showcase"
Recovery of tourism in the Tohoku region
[Part III] Measures Taken in FY 2018
(1) Enhance the Attractiveness of Tourism Resources to be
the Foundation for "Regional Revitalization"
(2) Innovate the Tourism Industry to Enhance International
Competitiveness and to Become Japan's Core Industry
(3) Create an Environment Where All Travelers can Enjoy
Sightseeing Comfortably Without Stress
27
[Part IV] Measures to be Taken in FY 2019
28
Tourist destinations
Transportation
Cultural assets and national parks
Farm stay
(1) Environmental Development for Setting Specifications that Foreigners can Truly Enjoy
Cultural assets
National parks
Public facilities and infrastructure
Japanese traditional houses and castle/temple stay, etc.
Farm stay
Tourist destinations and transportation
(2) Development of New Regional Tourism Contents
(3) Appropriate Role Sharing and Strengthening Cooperation between the Japan National Tourism Organization
and Regional Organizations (Local Governments and Destination Management / Marketing Organization)
Facilitation of immigration
Strategic relaxation of visa requirements
Airports
MICE and IR
Development of sustainable tourism communities
Utilization of international tourist tax
Outbound and domestic tourism
Recovery of tourism in the Tohoku region
Promoting the formation of the "Tourism-oriented country showcase"
Tourism statistics
(4) Other Measures Contributing to Increase in Consumption and Visitors in Outlying Areas