WHIRLPOOL OF INDIA

In a pool of mess

CASE STUDY

THE TROUBLE…..

HOW A WHITE GOODS MARKET LEADER LOST MONEY , MARKETSHARES – AND FINALLY , IT’S MANAGING DIRECTOR.THUS, HOW WILL THE

COMPANY SURVIVE ??

INTRODUCTION

• Whirlpool Corporation is a leader of the $100 billion global home appliance industry.

• Our appliances are marketed in nearly every country around the world.

• annual sales of approximately $19 billion in 2008.

• Whirlpool has 70,000 employees and maintains 67 manufacturing and technology research centers around the world.

• All major appliances categories, including fabric care, cooking, refrigeration, dishwashers, countertop appliances, garage organization and water filtration.

Key persons

Raj Jain (MD)

Jeff M. Fettig (CEO) Garrick D’Silva (Ex Chairman)

Leading Brands

• The Whirlpool brand is the world's No. 1 global appliance brand.

• Whirlpool markets some of the world’s most recognized appliance brands, including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul.

VisionEvery Home… Everywhere… with Pride, Passion and Performance

• Pride... in our work and each other• Passion... for creating unmatched customer

loyalty for our brands• Performance... that excites and rewards global

investors with superior returns• We bring this vision to life through the power of

our unique global enterprise and our outstanding people... working together... everywhere.

Mission

• Everyone, • Passionately

Creating Loyal Customers for Life

Values

• Respect• Integrity• Diversity and Inclusion • Teamwork• Spirit of Winning

PROBLEMS

• Continuous Fall in market share

• lost at least 18 senior executives • Distributers are not satisfied

Financial year 2002 1st quarter of 2004

Washing machine 20.8% 14.5%

Refrigerators 22.8% 22.2%

STRENGTH WEAKNESS

OPPORTUNITIES

TREATS

SWOT

STRENGTH

• large experience executive team.• market leader• Large market share• Big brand name• Global operating platform• Best trade position

WEAKNESS

• Reducing market share• Reducing profit• Resignation of senior executive• Lack of strategy

OPPORTUNITIES

• To arrange capital• Providing attractive schemes • regain leadership from LG.• AC and Microwave category are larger and fast

going categories • Growing Asian market

THREATS

• LG, Samsung, and other companies are most competitors

• Reducing market share.• Distributors getting angry and leaving the

network.• Increase raw material cost

Recommendation

• Motivate distribution channel• needs more aggressive and competitive

promotions• Healthy environment between top executive• Re-entering in market with penetration pricing

and attractive scheme.

PRESENTED BY:-1.PRAKASH GUPTA2.BRAJEESH BAGHEL