Whilst we worked on our three ancillary products our main aim was clarity within the audience about the marketing package we were trying go create and the chosen genre of horror, as well as our sub-genre of human monster. After creating the final media marketing package, we were able to check how appealing it was to the audiences in which we are trying to target, as we were able to set up a questionnaire in order to get a clear understanding of their thoughts of our product. This enabled us to measure how effective we were in creating our marketing package. For our questionnaire 9carried out on www.surveymonkey.com)we was able to get 50 participants to answer, In order to have a large range of responses to analyse (Quantitative Data.) We also uploading our products on popular social media sites, such as twitter, Instagram and Facebook, in order to gain feedback from mainly our target audience and receive responses and opinions written by these (known as qualitative data).

Analysing our feedback from the survey, it is obvious that we successfully portrayed the horror genre through our trailer as 94% of our participants were able to select the right genre of. This feedback portrays that we effectively connoted the genre using the forms and conventions of a typical horror. In addition to this, aspects of human monster is evidentially reflect throughout the sequence. however 4% that suggested this was partly a thriller is also a vital piece of information for us , as although the trailer was of the Horror genre, we did also use typical conventions of a thriller like, mystery and suspense for example in particular shots, the masked villain is never revealed to the audience, and the audience are also unaware of what has happened to Charlotte, which creates a mystery and suspense, but these are also key elements of the horror genre , as leaving the audience on a cliff-hanger, leaves the audience more intrigued and wanted to know what is going to happen in the whole film.

Analysing all aspects which impacted greatly on our trailer, as the narrative being portrayed is a key point in creating a successful trailer and appealing to our audience. During the production we wanted clarity in the narrative, this was done by introducing the characters within the first act and the environment, as well as the storyline .within the next two acts that Charlotte has gone missing by a masked villain, and her father seeks out to find her. Additionally using the three act structure created use a base to follow. After audience feedback, expressed that we was successful in constructing the narrative throughout the trailer, as 98% of participants selected that the narrative was clearly represented to them. Therefore we were effective in producing a trailer of the horror genre. however 2% of individuals did not find this trailer was clear and precise, in understandable

due to the fact that Charlotte is presented as a victim through the first and the second act, as her dad shows her no love, and she is brutally kidnapped, but however, within the ending, the last quick shot is shown of charlotte is a different light, she is no longer the victim, rather villainess, which may cause confusion. However for the majority it is a clear outline and we have been able to provide clarity within out trailer, and therefore the narrative throughout has been successfully obtained.

We were able to successfully connote the horror genre within our music as 100% of participants selected yes to our music being effective in doing so. This was clear as we as a group picked three tracks In order to build a climax which created suspense. Also we choice particular tracks in order to consist with the 3 acts, for example we used much quite, sinister music to set the mood, then transferring into the next acts and fast quick music for the montage at the end.

We were able to appeal to the target audience as 100% selected the age was 15-24 year olds. Which was what we were mainly aiming to target. This may be because of the construction of character with charlotte being a young teenage girl many young teenage align themselves with her. As well as this the trailer presents

family struggles therefore appeals to wide range of people , as many of the older generation find it hard to connect with the younger generation just like it is presented in our trailer. However after reflecting post production, I have concluded that our trailer could appeal to the different age ranges because of this for example like I said the older generation. in addition, as although the survey suggests different, the upload on Facebook it showed that older, yet younger generation are interested , as they all commented their opinion enabling a wide range of accurate feedback of all demographics. Therefore this suggests that we are able to appeal to a much wider audience of all age group if we wanted. And therefore have effective overall.