Which Track Should You Run On?
Transcript of Which Track Should You Run On?
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LKCS
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Statement Design
• LKCS can prepare your statements in just about any format or layout imaginable.
• When LKCS begins programming you will be asked to let us know of any specific formatting options, styles or statement elements that you would like to incorporate.
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Reformatting
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Flexible Statement Design
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Other StatementsDaily Notices Credit Card Statements
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Win with Statement Marketing
• What is Transpromo Statement Marketing?
– Transpromo is a compound expression formed from the words "transaction" and "promotional".
– By adding relevant messages, you can piggyback targeted promotions and advertising onto existing transaction-related documents, such as statements.
– Transpromotional documents combine and data mining and business intelligence technology with variable data printing.
• TAKE ADVANTAGE OF “FREE” POSTAGE!
– Include targeted advertising with your statements
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Transpromo Options
• Statement Ads/Onserts– LKCS print ads directly on your statements for pennies.
– Ads sent to all members OR we can target specific groups of members to receive one or more of these messages.
– You are no longer limited to short, text-only messages. Include graphics, logos, fonts, photos, etc. Even personalize the ads.
– Same technology enables loan payment coupons, rate grids, regulatory notices, etc. to be delivered on your statements.
– Design the ads yourself, select concepts from our online catalog, or have LKCS custom-design ads just for you.
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Statement Onserts
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More Transpromo
• Statement Letters– Include personalized direct mail
letters as the first page of your account statements. NO EXTRA POSTAGE!
– According to the DMA, personalized letters remain as the most effective direct mail method.
– Use for pre-approvals, referral campaigns, skip-a-pay, investment relationships, welcome new members, etc.
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Statement Letters
• Pre-Screen Loan Campaigns
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One Time Use vs. Campaigns
• All of the above examples were intended to support one promotion for one month.
• How else could you utilize transpromo statement marketing?
• Consider developing ongoing statement-based marketing campaigns
• The advantages:– “Set it and forget it” (at least for a few months)– Take advantage of special opportunities– True one-to-one marketing
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Transpromo Statement Campaigns
• Some ideas:
– New Members
– Loan Payoff Thank Yous
– Auto Loan Recapture
– Birthday Messages
– Loan Payment Coupons
– Insurance / Mortgage /Investments
– Business Accounts
– New Mergers / Branch Acquisitions
– New SEGs
– Take Advantage of Cross-Sell Opportunities
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Ongoing Campaign Examples
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Matrix Statement Campaigns
• Series of statement onserts sent out over a period of months/quarters to cross-sell additional products and services to specific groups of account holders.
– Same concept as Matrix Mailings.
– Terrific solution for new account holders, mergers, new branch locations, new SEGs, expanded field of membership, etc.
– Ability to run multiple matrices at same time.
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Matrix Ad Examples
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Statement Marketing
• Selective Inserting– Take statement stuffers one step further.– Target which members receive certain inserts. Selectively
insert brochures, flyers and newsletters by criteria you select such as:
• Account relationships• Account balances• Account activity• Geography• ANY other conditions identifiable in your statement data• ANY other conditions identifiable in a separate control file.
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Statement Marketing (continued)
• Envelope Backprinting– Try to open an envelope without seeing the back side.
– The back of the envelope is a billboard. Use this space.
– INEXPENSIVE – LKCS charges just over 1 cent per envelope
– Choose from our stock designs each quarter, have LKCS custom-design an ad for you, or supply your own unique ad.
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Your E-Statements
• Clearly the future for majority of account statements
• Including statement marketing is just as important
All transpromo techniques can be incorporated into LKCS’ e-statements
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Onserts On the E-Statement
• Statement Ads/Onserts
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Inserts Delivered with E-Statements
• Banner Ads– Link to web pages or PDFs
– Appear for all account holders or selectively
– NEW FEATURE
• Each banner ad is flagged until the user clicks on it
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E-Mail Notification
• Custom E-Statement E-Mail Notification
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Color Doesn’t Cost More
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LKCS Customer Service
• Our promise:
LKCS will not be another vendor you love to hate.
• 98% customer satisfaction in last survey
• Call or e-mail and you will get a response; best communication in the industry
• Fast answers and issue resolution
• We really do go the extra mile; no request is unreasonable
• We make our clients look good!
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THANK YOU!
• Questions/Comments
Sid HaasVice President of Business Development
Direct [email protected]