Which Social Media Platform Should I Use With Examples from Home Security Business
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Why Should I Use Social Media?
Facebook, Twitter, or Linkedin?
Vickie Christensen Facebook: http://www.facebook.com/wellmanworksTwitter: @vickiejeancLinkedIn: http://www.LinkedIn.com/in/vickiejeanc
Presented by:
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Building Customer RelationshipsWith Facebook
Website Suggests Like
Offer Incentive for Clicking
Facebook Like
Special Offers Only via
Special Offer Link Goes Back to
Specific Website Page
Please Like My
Facebook Page
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Why Facebook?
• 750 million users
• 50% of users are online every day
• Generates a staggering 770 billion page views
• More than half of U.S. user base age 26 to 64
http://www.facebook.com
Wellman Works, Ltd. http://www.wellmanworks.com
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What Can You Do With Facebook?
Build Network and Create Community
•Create a Profile•Profile primarily focuses on more personal matters such as family and hobbies
•Talk with friends and share personal information
•Photo Sharing
•Video Sharing
•Events
Wellman Works, Ltd. http://www.wellmanworks.com
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What Do Facebook Users Do?Statistics
•130 friends
•Sends 8 friend requests per month
•Spends an average 15 hours and 33 minutes per month
•Visits 40 times per month
•Spends 23 minutes on each visit
•Connected to 80 community pages, groups and events
•Creates 90 pieces of content each month
Wellman Works, Ltd. http://www.wellmanworks.com
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How Does Facebook Help With the Security Industry?
Gives Your Business the Opportunity to:
•Listen to Your Customers
•Provide Platform for Customers to Post Experiences
•Post FAQ’s For Quick Answers
•Capitalize on Great Experiences, Diffuse & Repair Others Quickly
•Gain Exposure & Lead Customers Back to Web Site for New Offers
•Share Events & New Products
Wellman Works, Ltd. http://www.wellmanworks.com
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Building Customer RelationshipsWith Twitter
Ask Customers to Follow You
Send out Tips to Customers
Respond to Customers Questions
Share Success Stories
Stay in Front of Customers
Create Loyalty Follow Leaders in Your Field
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Why Twitter?
Build Network and Promote Brand and Events
•Respond with 140 characters using links to articles, pictures, videos
•Follow others -
•Listen to Your Competition and Gain Information
•Gain followers to build your network
•Promote your brand through blogs and events
http://www.twitter.com
Wellman Works, Ltd. http://www.wellmanworks.com
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Twitter Statistics
•Over 350 million tweets per day
•Over 200 million registered accounts
•Over 100 million active users per month
•460,000 new accounts per day
•Search queries per day – 1.6 billion
Wellman Works, Ltd. http://www.wellmanworks.com
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How Can Twitter Help You in the Security Industry?
Customers Can:
Voice Concerns & Passions
Get Quick Help
Get Quick Answers
Follow Your Special Offer
Wellman Works, Ltd. http://www.wellmanworks.com
You Can:
Listen to Your Competition
Give Quick Help
Give Quick Answers
Lead Potential Customers
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Why LinkedIn?
•LinkedIn Targets Professionals - Increase Expert Positioning
•Create Profile
•Describe professional background
•Connect & communication with other professionals
Join Professional Groups Post/Answer Questions
Create Professional Groups Recommend
Wellman Works, Ltd. http://www.wellmanworks.com
http://www.linkedin.com
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LinkedIn Statistics
• French
• German
• Italian
• Japanese
• Portuguese
• Spanish
• Swedish
• Russian
• Turkish
• Romanian
•135 million members in over 200 countries and territories•Fifty-nine percent of LinkedIn members are non-US•2 billion people searches on LinkedIn in 2010; 2011 est. 4 billion searches
Wellman Works, Ltd. http://www.wellmanworks.com
LinkedIn is currently available in eleven languages including English:
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How Can LinkedIn Help You in the Security Industry?
•Answering Questions and Joining Groups in LinkedIn Creates:
•New Customers
•Increased Visibility
•References
•Expert Status
•Known in Your Field
•Greater Knowledge of Industry
Wellman Works, Ltd. http://www.wellmanworks.com
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SIAC IS NOW ON TWITTER, LINKEDIN & WORDPRESS
• The Security Industry Alarm Coalition (SIAC) is stepping up its efforts to reach law enforcement, citizens and companies in the security industry by adopting several new social media tools.
• Short messages will be frequently delivered via Twitter. LinkedIn will connect users with SIAC services. At WordPress, SIAC will blog on successful alarm reduction techniques and invite discussion and comments from viewers.
• “Central to our mission is getting the word out about what we do,” said SIAC Executive Director Stan Martin. “…that there are still many groups who are unaware of the services we provide. The social media tools we now employ offer a great way to connect with many of our key constituents.
• To succeed in reducing the number of unnecessary alarm signals, people need to know who we are and the solutions we provide.”
Wellman Works, Ltd. http://www.wellmanworks.com
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Facebook – Good Examples
Wellman Works, Ltd. http://www.wellmanworks.com
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Facebook – Good Examples
Wellman Works, Ltd. http://www.wellmanworks.com
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Facebook – Good Examples
Wellman Works, Ltd. http://www.wellmanworks.com
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Facebook – Good Examples
Wellman Works, Ltd. http://www.wellmanworks.com
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Facebook – Needs Improvement
Wellman Works, Ltd. http://www.wellmanworks.com
Stopped connecting with customers
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TWITTER – Good Example
Wellman Works, Ltd. http://www.wellmanworks.com
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TWITTER – Good Example
Wellman Works, Ltd. http://www.wellmanworks.com
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TWITTER – Good Example
Wellman Works, Ltd. http://www.wellmanworks.com
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TWITTER – Good Example
Wellman Works, Ltd. http://www.wellmanworks.com
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TWITTER – Good Example
Wellman Works, Ltd. http://www.wellmanworks.com
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TWITTER – Good Example
Wellman Works, Ltd. http://www.wellmanworks.com
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TWITTER – Needs Improvement
Wellman Works, Ltd. http://www.wellmanworks.com
They stopped connecting with their customers
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LinkedIn Answers
Wellman Works, Ltd. http://www.wellmanworks.com
This Could Be You!
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LinkedIn Answers
Wellman Works, Ltd. http://www.wellmanworks.com
This could be your business name!
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LinkedIn Groups
Wellman Works, Ltd. http://www.wellmanworks.com
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Mitigate Bad Press ThroughSocial Media
Wellman Works, Ltd. http://www.wellmanworks.com
Company isn’t listening and didn’t respond. A missed opportunity for Great Customer Service.
Add Owner Comment is Blank!
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Your Security Business Can Benefit From These Platforms
Use LinkedIn to establish & grow network
Use Facebook to learn about your
customer, broaden your reach and focus –
present special offers, updates, & reasons
to stay
Add Twitter to stay in front of your
customer, lead customers back to special
offers, solve issues, share great experiences
& informationWellman Works, Ltd. http://www.wellmanworks.com