Which Landing Page Is Driving Conversion in Your AdWords Account?

15
Which Landing Page Is Driving Conversion in Your AdWords Account? Negative Keywords Tool

Transcript of Which Landing Page Is Driving Conversion in Your AdWords Account?

Page 1: Which Landing Page Is Driving Conversion in Your AdWords Account?

Which Landing Page Is Driving Conversion in Your AdWords Account?

Negative Keywords Tool

Page 2: Which Landing Page Is Driving Conversion in Your AdWords Account?

Why is it important?

To know how people are  interacting with the landing page that you are showing to them.

You can find the landing pages driving conversion by downloading the ad performance report. @karooya

Page 3: Which Landing Page Is Driving Conversion in Your AdWords Account?

Step 1: Select All Online Campaign ‘campaign’ Tab

@karooya

Page 4: Which Landing Page Is Driving Conversion in Your AdWords Account?

Step 2: Click on ads tab to select all the ads

@karooya

Page 5: Which Landing Page Is Driving Conversion in Your AdWords Account?

Step 3: Click on Filter to create a filter

@karooya

Page 6: Which Landing Page Is Driving Conversion in Your AdWords Account?

Step 4: Select Clicks as the parameter to create filter

@karooya

Page 7: Which Landing Page Is Driving Conversion in Your AdWords Account?

Step 5: Create a filter with clicks greater than equal to 1.

This filter will remove the ads that have not received any clicks.

@karooya

Page 8: Which Landing Page Is Driving Conversion in Your AdWords Account?

Step 6: After implementing the filter, click on ‘clicks’ column to make it in descending order.

@karooya

Page 9: Which Landing Page Is Driving Conversion in Your AdWords Account?

Step 7: Click on the download button & then select the format

@karooya

Page 10: Which Landing Page Is Driving Conversion in Your AdWords Account?

Step 8: Open the downloaded excel file

Page 11: Which Landing Page Is Driving Conversion in Your AdWords Account?

Step 9: Remove the unwanted rows and columns

Just keep destination URL, clicks, cost, impressions, conversions, cost/conv., CTR, and conversion rate

@karooya

Page 12: Which Landing Page Is Driving Conversion in Your AdWords Account?

Step 10: Select all the rows and columns and then click on insert and select pivot tableChoose the option for new sheet in the pop-up box that appears and then click on submit.

@karooya

Page 13: Which Landing Page Is Driving Conversion in Your AdWords Account?

Step 11: Select the destination URL as the row label & rest in the values section

@karooya

Page 14: Which Landing Page Is Driving Conversion in Your AdWords Account?

You will be able to see the selections in the sheet and then you can see the landing

pages and the conversions that have happened through the landing page. 

These steps will help you to make precise decisions in future and also help you to take proper bidding decisions that will save you a lot of money and time.

@karooya

Page 15: Which Landing Page Is Driving Conversion in Your AdWords Account?

Karooya’s Negative Keywords Tool makes it easy to save 10-20% of your AdWords Account’s spend in

minutes

Thank You for viewing!Visit www.karooya.com/blog to learn more

Follow us at @karooya