Which Landing Page Is Driving Conversion in Your AdWords Account?
Transcript of Which Landing Page Is Driving Conversion in Your AdWords Account?
Which Landing Page Is Driving Conversion in Your AdWords Account?
Negative Keywords Tool
Why is it important?
To know how people are interacting with the landing page that you are showing to them.
You can find the landing pages driving conversion by downloading the ad performance report. @karooya
Step 1: Select All Online Campaign ‘campaign’ Tab
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Step 2: Click on ads tab to select all the ads
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Step 3: Click on Filter to create a filter
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Step 4: Select Clicks as the parameter to create filter
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Step 5: Create a filter with clicks greater than equal to 1.
This filter will remove the ads that have not received any clicks.
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Step 6: After implementing the filter, click on ‘clicks’ column to make it in descending order.
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Step 7: Click on the download button & then select the format
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Step 8: Open the downloaded excel file
Step 9: Remove the unwanted rows and columns
Just keep destination URL, clicks, cost, impressions, conversions, cost/conv., CTR, and conversion rate
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Step 10: Select all the rows and columns and then click on insert and select pivot tableChoose the option for new sheet in the pop-up box that appears and then click on submit.
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Step 11: Select the destination URL as the row label & rest in the values section
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You will be able to see the selections in the sheet and then you can see the landing
pages and the conversions that have happened through the landing page.
These steps will help you to make precise decisions in future and also help you to take proper bidding decisions that will save you a lot of money and time.
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Karooya’s Negative Keywords Tool makes it easy to save 10-20% of your AdWords Account’s spend in
minutes
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