Which Console will take Which Console will take over?over?

HypothesisHypothesisMy hypothesis is that in the near

future Sony’s PS3 will surpass Microsoft’s Xbox 360’s in the amount of units sold

Research method & Research method & Sample Size Sample Size Research Method-Exploratory

and DescriptiveSample size-200Total respondents-88Target demographic-Males and

Females from the ages of18-45 (according to the ESA the bulk of “gamers” are in this age range. )

Key QuestionsKey QuestionsHow willing are these users to adapt to new

technological advances?What is the demographic profile of these

“console” players?How frequently do they play? Is price a factor when it comes to online

gaming?What improvements should be made regarding

Xbox 360 or PS3? How long have they been playing video

games? What are the benefits of each game console? What type of games do they prefer? How much would they be willing to pay for

online gaming?

Pricing Pricing $199.99 for

Xbox 360 4GB Console

$249.99 for Sony PlayStation 3 160GB (40 times more memory)

Comparison in Sales Comparison in Sales FiguresFigures

Xbox 360 PS3Sales figures - 65.8

million units sold as of 12 January 2012

Sales Figures - 62 million units sold as of 31 December 2011

Strengths of Xbox 360Strengths of Xbox 360Exclusive titles

such as Halo, Gears of War

The Xbox 360's online is very organized, very presentable, and has many features such as online messaging through MSN messenger.

Weaknesses of Xbox 360Weaknesses of Xbox 360System failure

ratesCost of online

gamingGames are on dual-

layer DVD’s (with a maximum storage capacity of 7.95GB)

Does not come with rechargeable controller

Strengths of PS3Strengths of PS3Online gaming is

FreeGames on Dual Layer

Blu-Ray disc which holds up to 50gbs (which is about six times larger than Xbox 360’s dual-layer DVD’s)

Comes with a wireless controller and charger

Much lower system failure rate.

Weaknesses of PS3Weaknesses of PS3Questions about

security of its online network

Less organized online network

Statistics on gamingStatistics on gamingAccording to a study released by the ESA

(Entertainment Software Association) in 2011 72% of American households play computer

or video gamesEighty-two percent of gamers are 18 years of

age or older.Of the most frequent game purchasers, 52%

are male and 48% are femaleForty-two percent of all players are

women.12 is the average number of years adult

gamers have been playing computer or video games

Survey QuestionsSurvey Questions

How long have you been How long have you been playing video games?playing video games?

Graphic quality played a big Graphic quality played a big role in the purchase of your role in the purchase of your game consolegame console

Price plays a factor in the Price plays a factor in the purchasing of a game purchasing of a game consoleconsole

The Xbox 360 is a reliable The Xbox 360 is a reliable consoleconsole

The PS3 is a reliable The PS3 is a reliable consoleconsole

Xbox 360 has a reliable Xbox 360 has a reliable online gaming networkonline gaming network

The PS3 has a reliable online The PS3 has a reliable online gaming networkgaming network

I use my gaming console for I use my gaming console for other things besides playing other things besides playing video gamesvideo games

On PS3 online gaming is Free, This On PS3 online gaming is Free, This influenced my decision to purchase influenced my decision to purchase this console this console

How much are you willing to How much are you willing to play for online gaming play for online gaming

Exclusive titles were a big Exclusive titles were a big factor in my purchasefactor in my purchase

X box 360’s “red rings of death” X box 360’s “red rings of death” discouraged me from purchasing a discouraged me from purchasing a X box 360X box 360

The Hacking of the PS3 online The Hacking of the PS3 online network discouraged me from network discouraged me from purchasing a PS3purchasing a PS3

What Genre of Games do you play What Genre of Games do you play most? (if more than one check the most? (if more than one check the one that applies the most)one that applies the most)

DemographicsDemographics

Current marital status:Current marital status:

Total household Income Total household Income (before taxes) for the past (before taxes) for the past 12 months12 months

Your ethnicity:Your ethnicity:

Your education: Your education:

Key FindingsKey Findings 65% of the respondents have been playing video games for over

15 years A majority believe PS3 is a more reliable game console (which

shows that there is a negative perception of Xbox 360) A majority of the respondents believe that Xbox 360 has a more

reliable online gaming network (which gives PS3 something to improve in)

A majority of respondents are willing to pay 20-50 dollars for online gaming services (which means they value it and that free isn’t always better)

Exclusive titles were a major factor in the purchase of these consoles

Demographics Over half of the respondents had a household income ranging from

under $15,000 to $24,999 All of the respondents were single/never married and over half of

the respondents had an education level of at least some college

ConclusionConclusionBeing PS3 isn’t so far behind

Xbox 360 in sales figures I believe that people viewing PS3 as a more Reliable console will be one of the factors that end up pushing it past Xbox 360 in sales figures

Bibliography Bibliography "Earnings Release FY12 Q2". Microsoft. Retrieved March 11, 2012. (

http://www.microsoft.com/investor/EarningsAndFinancials/Earnings/SegmentResults/EntertainmentAndDevicesDivision/FY12/Q2/Kpi.aspx)

"PlayStation®3 Worldwide Hardware Unit Sales (Unit: million)". Sony Computer Entertainment Inc.. Retrieved 2012-04-03. (http://www.scei.co.jp/corporate/data/bizdataps3_sale_e.html)

http://unrealitymag.com/index.php/2009/10/28/a-gallery-of-pictures-featuring-the-red-ring-of-death/

The 2011 Essential Facts About the Computer and Video Game Industry http://www.theesa.com/facts/pdfs/ESA_EF_2011.pdf