INDOOR POSITIONING AND NAVIGATION FOR MOBILE APPS

indoo.rs GmbH.

Indoor localisation and navigation company from Austria. Staff: 26 in AT, 2 in USA

Market players.

77 companies worldwide in the area (Gartner says 100)

20 companies got VC money

5 companies are big-boys (Apple, Google, etc.)

16 – 20 went out of business last year

10 new companies were founded last year

all data based on internal research and talks with competitors

Market trends.

iBeacon solutions are now part of the game – door opener

The market still has to be evangelised

Some of the technology companies got switched to solution

companies because there is simply more short-term money

in it

all data based on internal research and talks with competitors

Areas of Application - Hypothese.

Retail Social

e-Commerce

Enterprise Manufacturing

Public Safety Entertainment Events Museums Mobile Games

Travel

information relates to Europe and North America

2015 Reality Check.

Retail Social

e-Commerce

Enterprise Manufacturing

Public Safety Entertainment Events Museums Mobile Games

Travel

Reality Check Travel – 2015.

Travel

2015 Reality Check.

Retail Social

e-Commerce

Enterprise Manufacturing

Public Safety Entertainment Events Museums Mobile Games

Travel

Reality Check Retail – 2015.

Retail

2015 Reality Check.

Retail Social

e-Commerce

Enterprise Manufacturing

Public Safety Entertainment Events Museums Mobile Games

Travel

Reality Check Social Commerce – 2015.

Social

e-Commerce

Companies are not ready yet to connect their CMR data with user behavior There is no one responsible in companies for these agendas

2015 Reality Check.

Retail Social

e-Commerce

Enterprise Manufacturing

Public Safety Entertainment Events Museums Mobile Games

Travel

Reality Check Enterprise – 2015.

Enterprise

A lot of big companies have internal apps using indoor positioning and / or navigation Use-cases: • Meeting room navigation • Colleague finder • Security monitoring • Resource allocation

these companies don’t want to have their logos up there

2015 Reality Check.

Retail Social

e-Commerce

Enterprise Manufacturing

Public Safety Entertainment Events Museums Mobile Games

Travel

Reality Check Manufacturing – 2015.

Manufacturing

2015 Reality Check.

Retail Social

e-Commerce

Enterprise

Public Safety Entertainment Events Museums Mobile Games

Travel Manufacturing

Reality Check Public Safety – 2015.

Public Safety

Urban beacons and related services won’t be live until 2020 As it’s infrastructure from the state and private company usage for 3rd parties is not yet clear

2015 Reality Check.

Retail Social

e-Commerce

Enterprise

Public Safety Entertainment Events Museums Mobile Games

Travel Manufacturing

Reality Check Entertainment – 2015.

Entertainment

All notification and not positioning/navigation use-cases

2015 Reality Check.

Retail Social

e-Commerce

Enterprise

Public Safety Entertainment Events Museums Mobile Games

Travel Manufacturing

Reality Check Entertainment – 2015.

Events

Navigation is provided – indoor positioning still not there yet

2015 Reality Check.

Retail Social

e-Commerce

Enterprise

Public Safety Entertainment Museums Mobile Games

Travel Manufacturing

Events

Reality Check Museums – 2015.

iBeacon messaging and in most of the cases – no navigation!

Museums

2015 Reality Check.

Retail Social

e-Commerce

Enterprise

Public Safety Entertainment Museums Mobile Games

Travel Manufacturing

Events

Reality Check Museums – 2015.

Mobile Games

2015 Reality Check - Status.

Retail Social

e-Commerce

Enterprise

Public Safety Entertainment Museums Mobile Games

Travel Manufacturing

Events

The Good.

Working Indoor Positioning and Navigation

2-3m accuracy

99%

The Bad.

Working Indoor Positioning and Navigation

2-3m accuracy

99%

Manual Mapping is time-consuming

one building per man-day

► 1.000 buildings would need 1.000 man-days

Manual mapping is subject to errors

The Bad.

The current process of mapping is

not ad-infinitum scalable

The Bad.

People walk … every day … everywhere

…with their smartphones

data is created as we walk

Simultaneous Localization And Mapping

SLAM Engine.

Use the map (accuracy shown in meters)

Reference map is generated using SLAM

Walk-through the building

Minimal effort fingerprinting by just “walk-through the building”

Speed up of building setup process by a factor of minimal 10

SLAM Engine.

SLAM Crowd Engine.

Crowd-harvest location &

sensor data

Self-improving and self-

adjusting (Self-learning)

Improved Analytics

First version: 2016

Apply SLAM

Generate improved reference

map

Use reference map for

localisation

Gather sensor &

radio data

Analyze data

big data cloud

massive amount of users

Bernd Gruber, COO

bernd@indoo.rs

+43699 19009969

Contact: