WHERE TO WITHWHERE TO WITH - Australian Museum€¦ · Blogggg ging Share, engage. Twitter Share,...
Transcript of WHERE TO WITHWHERE TO WITH - Australian Museum€¦ · Blogggg ging Share, engage. Twitter Share,...
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WHERE TO WITHWHERE TO WITH
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l k f t tlack of trust vsvs
trusttrust
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t tmy contentvsvs
your contentyour content
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t lli ttelling a story vsvs
joining a conversationjoining a conversation
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id iti iavoid criticismvsvs
respond to criticismrespond to criticism
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i f tseeming perfectvsvs
being genuinebeing genuine
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Social media is a shift in howSocial media is a shift in how people discover, read and
share news, information and contentcontent.
Transforms people from content d t bli hreaders to publishers.
Allows people to connect onlineto form relationships.
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Social media can be split into many categories:
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EventsU iUpcomingSocializrSocializr
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Music/AudioL tFMLastFMOdeoOdeo
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MoviesMoviesYouTubeYouTubeViddlerVimeo
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ImagesFli kFlick
ImagebucketImagebucket
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BookmarksD li iDelicious
StumbledUponStumbledUpon
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BloggingBlBlogger
WordpressWordpress
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Micro-bloggingMicro bloggingTwitterTwitterTumblr
LifeStream
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WikisPBWikiPBWiki
SeedWikiSeedWiki
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1. Shareinformation, content…
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2. Engageg glisten, discuss, encourage
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3 Relationships3. Relationships
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FaceBookShare, Relationships
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FlickrShare
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Blogginggg gShare, engage
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TwitterShare, engage, relationships
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B f i f dBefore moving forward we need to establish someneed to establish some
overall social media aimsoverall social media aims
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GROUP 1EXPLORE SHARINGEXPLORE SHARING
What should we share?What should we share?How should we share it?How should we share it?
Where should we share it?Where should we share it?
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GROUP 2EXPLOREEXPLORE
ENGAGEMENTENGAGEMENTHow should we engage?How should we engage?
Where should we engage?Where should we engage?
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GROUP 3GROUP 3EXPLORE RELATIONSHIPSEXPLORE RELATIONSHIPS
Should we form relationships?
How?Where?
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GROUP 4GROUP 4EXPLORE IDENTITY
What should our online identity reflect?