“I couldn’t have accomplished my goals without the assistance of Goodwill SOLAC.”

Eileen Rasmussen, 2011 Graduate of the Year

Where There’s a Will, There’s a Way

2011 Annual Report to the Communitywww.thinkgood.org

Janet McCarthyPresident & CEO

Dear Friend,

This year marks the 83rd year of operations for our Goodwill and the 109th year of operation of the Goodwill movement. Throughout our rich history we have continually adapted to meet the needs of the people and communities we serve. This year was no exception, as we exceeded our own high expectations with over 6,400 men and women benefiting from our programs and services.

As part of our plans for long-term growth and priorities, we delivered on each of our strategic plan goals, positioning Goodwill for sustained performance in the years ahead.

Among our strategic priorities is the growth of our donated goods program. In the past year we opened two new stores and donation centers in Rancho Palos Verdes and Manhattan Beach. The sale of donated clothing and household items is the lifeblood which fuels our mission to move people from poverty to self-sufficiency. Another of our priorities is growing our Workforce Development Services. The creation of specific high-growth industry sector training programs, such as our Loss Prevention and Healthcare Certificate Programs with five years of follow along services, is moving those we serve from social service beneficiaries to taxpaying citizens. We trained nearly 2,000 individuals in industry-specific certificate programs.

Our third priority is to develop and implement management succession and organizational talent, as we must stay competitive in retaining and attracting talent. We are accomplishing this through technology innovation and the provision of greater organizational workforce training. Our organizational environmental efforts will continue to expand. We created an environmental waste reduction task force whose educational efforts have brought forth over 300% reduction in costs and diverted over five million pounds of paper, electronic waste and various other commodities from landfills. Our final priority is strengthening Goodwill’s financial position, especially during this time of economic volatility.

We hope you enjoy our annual report, where you will find inspiring stories of our 2011 annual awardees. These stories show the impact of our services and the difference Goodwill makes in the lives of those we employ. Special thanks go to our Board of Trustees, dedicated staff, the generous support of many businesses, community leaders, foundations, donors and those we serve, who prove to us daily that where there’s a will, there’s a way.

Sincerely,

OfficersBrad Ward Chairperson

Harry Saltzgaver Vice Chairperson

Chuck C. Tucker Corporate Secretary

Edward (Ed) Pearson Treasurer

TrusTees Daniel K. BonawitzSusan ByrneJohn ClaridyTracy ColungaLarry R. DeJarnettAnitra DempseyDan DescargarRick DuReeDouglas Emery, DDSIvy A. Goolsby

Jimmy JonesCorinne Schneider-JonesDr. Robert LaskeyJames D. Lawson, Esq.Commander Josef LevyValerie MartinHelen NajarMichael PaulsKimmo SahakangasMatthew (Matt) Saldana

Julia R. ScaliseRev. “Kit” WilkePeggy Bryant, Trustee Emeritus

In MemoriamRichard (Dick) ThorTed Horn

2012 Board of Trustees

Brad Ward Chairman of the Board

Graduate of the Year – Eileen RasmussenEileen Rasmussen’s role is to assist hundreds of individuals each day as Director of Resident Services at Sunflower Gardens, an Alzheimer’s Residential Facility in Santa Ana. Eileen is also working to advance in her career. She will soon begin studying to be a Licensed Vocational Nurse (LVN), which would qualify her to move up as the Wellness Director within the company.

While her situation now is the result of her commitment to build a new life, her world three years ago fell apart due to an unexpected series of events. “Three years ago I was homeless, without a car and out of work,” said Eileen. “I took a good look around me and decided that I was not going to live this way.”

During the next year, she bought a car, found more permanent housing and was employed as a caregiver. She was still walking that poverty line but proud of what she had accomplished. She graduated from the Goodwill Certified

Nurse Assistant Training (CNA) Program on June 23, 2011. She said the certificate from the CNA program was instrumental in her landing her current position.

“I couldn’t have accomplished my goals without the assistance of Goodwill SOLAC and local charity groups. I also learned much about myself, and I know that if anything else happens in my life, I can handle it,” she said.

Eileen, who is pictured on the front cover standing on the steps of the Capitol building, truly represents “Where there’s a will, there’s a way.” Eileen had the honor of accompanying Goodwill SOLAC staff to Washington, D.C. to talk to local representatives about our programs and services during Goodwill Advocacy Week.

Where there is Eileen, there is a way.

Employer Partner of the Year (Health Care) for 2011Attentive Home Care has hired many of Goodwill’s graduates and last year hired 10 individuals, which is the most hired by any other health care employer. Its staff has been key in introducing the Goodwill Health Care Training Program to other local health care providers.

They have facilitated several mini job fairs and provided lunch and refreshments. Their efforts have resulted in additional job placements with other health care providers. Attentive Home Care also works closely with Goodwill staff to track participants’ retention success while with Attentive Home Care, as well as their movement up the career ladder. Attentive Home Care has proven itself to be a true champion and supporter of the Goodwill Health Care Training Program and its graduates.

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Rob Boyajian – Director of Information Services Michael Calhau – Director of Finance Julie Dover – Director of Commercial OperationsKaren Elliott – Director of Human Resources Ben Espitia – Director of Workforce Development Bill Everett – Director of Facilities & Corporate Compliance Sola Fa’atulu – Assistant to the President Richard Guiss – Director of PR & Development Chuck Scarpaci – Director of LiNKS Sign Language & Interpreting Services

Goodwill Leadership

Steering Team

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Achiever of the Year – Ramon YahuacaRamon, who works at Mainline Equipment Inc., in Torrance, CA, is very good at his job, very dependable and is a pleasure to work with, said his supervisor. However, it has not always been that way. In 2005, when Ramon was working at another location, his behavior was disruptive and disrespectful, and he was placed on hold from Goodwill’s Supportive Employment program.

During that time, he said he worked on a number of issues and learned coping and personal relationship skills. Today he feels more relaxed and committed to being a better person.

“Now, I can fix my own mistakes,” he said. “I help others when I can. I don’t judge them; I just help them follow the good steps.”

“It feels good to work,” he said. “I like to come to work feeling good and productive. I feel more confident and prepared to do a good job.”

He gives a portion of his paycheck to his dad to pay bills and the remainder is for his own expenses. “I try to save but it’s hard. You know us young people, we like to spend.” That said, he does have a goal: to own a small auto body business. “My dad always had classic cars and I learned how to repair them.” He has completed classes in auto repair at Harbor Occupational College and his next goal is to take auto body classes.

Where there’s a will, Ramon has found his way.

Community Partner of the Year for 2011Their mission statement reads: “The staff of George Kiriyama Community Adult School is dedicated to working with our diverse populations to identify needs and develop resources to serve our various student communities.”

And indeed, they have done so with Goodwill’s participants since January 2010. They’ve provided a State of California certified GED instructor and approved GED curriculum for our participants. More than 200 area residents have received free GED services at Goodwill’s main campus, with 30 of these individuals passing their State of California GED certification test.

In January 2011, in partnership with George Kiriyama Community Adult School, we launched the Medical Coding and Insurance Billing Training Program, a new training program in the growing health care industry sector. Two cohorts have graduated the program, with 15 participants currently enrolled in externship sites throughout Southern Los Angeles County.

Their staff has been very supportive of the Goodwill mission and Goodwill staff, which has made this particular partnership very successful and noteworthy.

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YGraduate Staff of the Year – Leslie YoungLeslie’s story is similar to many Southern Los Angeles County residents seeking meaningful employment. Since graduating from high school she’s held retail and administrative positions but didn’t see herself moving up.

When she signed up for Goodwill’s Life Skills class at the Long Beach Multi-Service Center, doors opened. “When I met with Goodwill’s employment service coordinator, he told me that Goodwill also had a job placement service and could assist me in finding employment,” said Leslie.

Shortly, she accepted a position at Goodwill as a Sales Associate and has been really impressed with Goodwill and the process of accepting donations and preparing them for sale in the stores. She added that when she was younger she didn’t think about donating her items, but now donates all the time.

Leslie’s supervisors have always encouraged her to take on new responsibilities. Their encouragement reinforces her confidence that she has the skills needed to one day take on more of a leadership role. Through the Life Skills class and now working at Goodwill, she has learned a lot about herself and, most importantly, now knows that she always had the skills but was just afraid to take a risk. “I am coming out of my shell and not afraid of taking those risks.”

Leslie is now building a foundation to create career paths that will open doors to new opportunities.

Where there’s a will, there’s a way.

Employee of the Year – Sola Fa’atuluThose of us who have been with Goodwill for some time say in fun that Sola has been here so long that she is Goodwill. Well, she’s only been working here for 29 years, though in many ways it is true. She clearly possesses the spirit of Goodwill.

When Sola first joined Goodwill, she started out in the production area sorting and hanging clothes. Later, she was given the opportunity to take on more responsibility as an assistant to the Transportation Director.

Since then, many more doors have opened. For the last 20 years she has been the Executive Assistant to the President. These accomplishments are quite amazing considering the majority of her responsibilities involved one of her greatest fears – the telephone and speaking in public.

She said she was afraid if she spoke English she would not use the proper grammar. However, after taking an employee “under her wing” when she worked in the production area, she found the strength she needed. “I learned that if this person could come to work every day, then I can get up and go to work and face my fear of speaking proper English,” she said.

Janet McCarthy, President, said, “She is always looking for ways to improve conditions for those around her. Even when faced with seemingly daunting work projects and personal concerns, she refuses to yield to despair or self pity. She always looks at the positive side of situations and translates this optimism to action.”

Where there’s a will, Sola knows a way.

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Employer Partner of the Year (Loss Prevention/Security) for 2011January of 2012 marked the tenth year that Securitas has been an employer partner with Goodwill, and over the previous nine years, Securitas has proven to be an extremely valuable supporter of our Loss Prevention Training Program.

In 2011, Securitas hired 11 participants, the most of any other Loss Prevention employer. Securitas staff provides feedback as to the quality of participants trained and how to better provide training services to meet the real-world needs of Loss Prevention employers. Securitas’ staff attends every Loss Prevention job fair and mini job fairs held for other Goodwill training programs, such as the Beyond Jobs program serving low-income single mothers and the Multi-Service Center program serving individuals experiencing homelessness.

2011 Agency Success – Goodwill SoLAC Economic ImpactcOmmuniTy PlacemenT summary

In 2011, Goodwill Serving the People of Southern Los Angeles County placed a total of 241 job seekers into community jobs in the Southern Los Angeles County area.

The average hourly wage per placement was $11.97, working an average of 36 hours per week.

The ripple effect of those jobs throughout the economy generated an additional 88 jobs for a total of 329 jobs with total wages of $10.2 million and a total economic impact of $29.6 million.

The fiscal impact generated by Goodwill SOLAC’s mission in 2011 was $809,100 for the State of California.

OPeraTiOns imPacT summary

Goodwill Serving the People of Southern Los Angeles County employed full time, a total of 242 people in 2011.

The average hourly wage per employee was $16.89, working an average of 40 hours per week for 12 months.

The ripple effect of those jobs throughout the economy generated an additional 95 jobs for a total of 338 jobs with total wages of $13.5 million and a total economic impact of $30.7 million.

The fiscal impact generated by Goodwill SOLAC operations in 2011 was $1,021,863 for the State of California.

ecOnOmic imPacTs

Direct – jobs placed or jobs held by employees of Goodwill SOLAC.Indirect – jobs created in industries that provide goods and services to the industry.Induced – jobs created by the spending of direct and indirect employees.

Study conducted by Elliott D. Pollack & Company

667

483

$23.7

$60.3

$1,830,963

TOTAL

338

242

$13.5

$30.7

$1,021,863

OPERATIONS

329

241

$10.2

$29.6

$809,100

PLACEMENTS

Total jobs (direct, indirect, induced)

Direct placements/employees

Total wages ($mil)

Economic output ($mil)

Fiscal impact

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2011 Financial Statementas of December 31, 2011

To view the list of our 2011 partner agencies, corporate and individual donors, visit www.thinkgood.org.

Keeping Items out of LandfillsOur environmental initiatives branched out in 2011. We continued our education programs to employees about recycling and expanded the placement of recycling

bins. We placed paper, aluminum, and plastic recycling containers at our main facility and at all of our retail locations. We added to our list of recycled items, which now include textiles, metal, books, plastic, cardboard, shoes, paper, and computers.

These efforts reduced our trash expense 22 percent over last year to under $100,000, exceeding our three-year goal. We collected over 882,000 pounds of e-waste, more than 440 tons. We added to our fleet of trucks six newly leased vehicles that comply with the new California Emission Regulations.

People Trained in 2011CNA/HHA Training ............................200

Medical Billing/ Terminology ............522

LB Multi-Service Center ....................327

Goodwill Works Contracts ..................88

Computer Training ..............................43

Financial Literacy .............................215

Interpreter Workshops (LiNKS) ........124

GED Services (WFD) ........................199

Loss Prevention Training (WFD) .......162

TOTal PeOPle Trained ...........1,880

December 31, 2011, Year to Date

Store & Resale Operations $20,124,570 82%

LiNKS Interpreting $1,401,062 6%

Other Sources $720,530 3%

Industrial Operations $391,775 1%

Workforce Development $1,223,127 5%

Fundraising/Development $696,213 3%

$24,557,277 100%

Commercial Operations $17,099,594 73%

Administration and Support $2,712,523 12%

Service Delivery $3,299,088 14%

Fundraising, Grant Writing $146,789 1%

$23,257,994 100%

Uses of Funds

12%

14% 1%

73%

Commercial Operations

Administration and Support

Service Delivery

Fundraising, Grant Writing

Sources of Funds

82%

1%

5%

6%3%

3%Store & Resale Operations

LiNKS Interpreting

Other Sources

Industrial Operations

Workforce Development

Fundraising/Development

December 31, 2011, Year to Date

Store & Resale Operations $20,124,570 82%

LiNKS Interpreting $1,401,062 6%

Other Sources $720,530 3%

Industrial Operations $391,775 1%

Workforce Development $1,223,127 5%

Fundraising/Development $696,213 3%

$24,557,277 100%

Commercial Operations $17,099,594 73%

Administration and Support $2,712,523 12%

Service Delivery $3,299,088 14%

Fundraising, Grant Writing $146,789 1%

$23,257,994 100%

Uses of Funds

12%

14% 1%

73%

Commercial Operations

Administration and Support

Service Delivery

Fundraising, Grant Writing

Sources of Funds

82%

1%

5%

6%3%

3%Store & Resale Operations

LiNKS Interpreting

Other Sources

Industrial Operations

Workforce Development

Fundraising/Development

December 31, 2011, Year to Date

Store & Resale Operations $20,124,570 82%

LiNKS Interpreting $1,401,062 6%

Other Sources $720,530 3%

Industrial Operations $391,775 1%

Workforce Development $1,223,127 5%

Fundraising/Development $696,213 3%

$24,557,277 100%

Commercial Operations $17,099,594 73%

Administration and Support $2,712,523 12%

Service Delivery $3,299,088 14%

Fundraising, Grant Writing $146,789 1%

$23,257,994 100%

Uses of Funds

12%

14% 1%

73%

Commercial Operations

Administration and Support

Service Delivery

Fundraising, Grant Writing

Sources of Funds

82%

1%

5%

6%3%

3%Store & Resale Operations

LiNKS Interpreting

Other Sources

Industrial Operations

Workforce Development

Fundraising/Development

December 31, 2011, Year to Date

Store & Resale Operations $20,124,570 82%

LiNKS Interpreting $1,401,062 6%

Other Sources $720,530 3%

Industrial Operations $391,775 1%

Workforce Development $1,223,127 5%

Fundraising/Development $696,213 3%

$24,557,277 100%

Commercial Operations $17,099,594 73%

Administration and Support $2,712,523 12%

Service Delivery $3,299,088 14%

Fundraising, Grant Writing $146,789 1%

$23,257,994 100%

Uses of Funds

12%

14% 1%

73%

Commercial Operations

Administration and Support

Service Delivery

Fundraising, Grant Writing

Sources of Funds

82%

1%

5%

6%3%

3%Store & Resale Operations

LiNKS Interpreting

Other Sources

Industrial Operations

Workforce Development

Fundraising/Development

December 31, 2011, Year to Date

Store & Resale Operations $20,124,570 82%

LiNKS Interpreting $1,401,062 6%

Other Sources $720,530 3%

Industrial Operations $391,775 1%

Workforce Development $1,223,127 5%

Fundraising/Development $696,213 3%

$24,557,277 100%

Commercial Operations $17,099,594 73%

Administration and Support $2,712,523 12%

Service Delivery $3,299,088 14%

Fundraising, Grant Writing $146,789 1%

$23,257,994 100%

Uses of Funds

12%

14% 1%

73%

Commercial Operations

Administration and Support

Service Delivery

Fundraising, Grant Writing

Sources of Funds

82%

1%

5%

6%3%

3%Store & Resale Operations

LiNKS Interpreting

Other Sources

Industrial Operations

Workforce Development

Fundraising/Development

December 31, 2011, Year to Date

Store & Resale Operations $20,124,570 82%

LiNKS Interpreting $1,401,062 6%

Other Sources $720,530 3%

Industrial Operations $391,775 1%

Workforce Development $1,223,127 5%

Fundraising/Development $696,213 3%

$24,557,277 100%

Commercial Operations $17,099,594 73%

Administration and Support $2,712,523 12%

Service Delivery $3,299,088 14%

Fundraising, Grant Writing $146,789 1%

$23,257,994 100%

Uses of Funds

12%

14% 1%

73%

Commercial Operations

Administration and Support

Service Delivery

Fundraising, Grant Writing

Sources of Funds

82%

1%

5%

6%3%

3%Store & Resale Operations

LiNKS Interpreting

Other Sources

Industrial Operations

Workforce Development

Fundraising/Development

The 2011 financial statement is fully audited by Harrington Group, Certified Public Accountants, LLP. To view a copy of the report, visit Goodwill SOLAC’s Website at www.thinkgood.org.

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Workforce DevelopmentWorkforce Development served 3,980 individuals through its various training programs in partnership with the City of Long Beach Workforce Investment Network, the City of Long Beach Youth Opportunity Center, the Long Beach Multi-Service Center, Long Beach Community Action Partnership, the Long Beach Unified School District School for Adults, the LAUSD George Kiriyama Community Adult School, and Secure-Tek, Inc.

Goodwill graduated its 9th Loss Prevention Training Program class with 68 participants matriculating through the training with 44 graduates placed in jobs. Each class recorded an average of 24 apprehensions while “undercover” at various Goodwill retail sites, which created real-world training experiences for the students that increased their marketability to many companies throughout Los Angeles and Orange counties.

The Goodwill Health Care Training Program added a new allied health care training program in 2011: Medical Billing and Insurance Coding. Throughout the entire Health Care Training Program, 160 individuals received training, 109 in its Medical Core Program with 77 students matriculating through and completing Certified Nurse Assistant (CNA) Training. There were 38 students who completed the Medical Billing program. In 2011, 71 CNA graduates were successfully placed into jobs and five previous graduates have entered Licensed Vocational Nurse training.

Last year, 215 individuals experiencing homelessness accessed Goodwill services at the Long Beach Multi-Service Center (MSC). Services included Life Skills training classes, resumé preparation, mock interviews, and job placement services. Of the participants served at the MSC, 165 completed Life Skills training, 93 completed employment preparation training and 24 individuals were successfully placed into jobs.

Goodwill continued its second year in collaboration with Long Beach Community Action Partnership. This program served 147 low-income individuals with job search, GED training, supportive services and computer training, and placed 38 folks into various jobs in the local Long Beach community.

Goodwill maintained its partnership with the LAUSD George Kiriyama (formerly Gardena Carson) Community Adult School and continued the GED training program, providing free GED education services for area residents. In 2011, 199 residents enrolled in this program. While 15 participants have successfully obtained their GED, a much larger number have successfully passed a number of the five modules necessary for GED certification and are continuing with their GED studies.

Goodwill hosted its first annual Employer Appreciation Luncheon on October 24th with 16 companies in attendance. Bonnie Lowenthal, member of the California Assembly, served as guest speaker. Some of the companies in attendance were Attentive Home Care, Cambrian Homecare, Community Hospital of Long Beach, Allied Barton Security Services, CVS Pharmacy, Marshalls, Securitas and WalMart.

operationsThe quality and dedication of our Goodwill team provide those entering our programs with the “Will” to create a path and find their “Way” back to work. From donation collections, retail store sales, document shredding (Shred-4-Good), and LiNKS Sign Language & Interpreting business, our financial results are just an intermediate step toward the real Goodwill outcomes of assisting the individuals we serve in finding their path to work and, ultimately, securing gainful employment.

We opened a new retail store in Rancho Palos Verdes and in Manhattan Beach, which also provided 25 additional jobs in these communities. These were the first locations in these two communities, and we’re excited to be able to serve the diverse needs of the residents of Rancho Palos Verdes, Manhattan Beach and adjacent cities. Our 17 retail stores served over one million customers last year, generating more than 80% of the revenue that funded our mission and programs. We want to thank the more than 363,000 donors. Whether it’s clothing or household goods sold in our stores or financial donations, 86 cents of every dollar goes directly to building a better community as we change lives one job at a time.

Online, our auction sales on shopgoodwill.com generated over a half a million dollars of support toward our mission, and we launched our online bookselling operation in April that features “stacks” of great books.

Furthering our green environmental initiatives in 2011, we collected and processed nearly 15 million pounds of donated goods, recycled close to one million pounds of electronic waste, and shredded over 760,000 pounds of paper in our social enterprise, Shred-4-Good.

As both a revenue generator and provider of contract employment for nearly 200 individuals (sign language interpreters), LiNKS Sign Language Interpreting Service provided interpreting services for nearly 2,000 deaf or hard-of-hearing individuals in such areas as education, social services, business, health care and more. LiNKS introduced its video remote interpreting and language interpretation service, and also filled the need for individuals who needed translation in another spoken language.

Southern California’s diversity gives the region its rich cultural environment and the need for individuals who can speak several languages. There is a high demand for interpreters who can orally transfer a message from one spoken language to another. LiNKS offers translations in more than 24 languages. To see the full list, go to http://www.linksinterpreting.com.

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Invest in Your Community. Here’s the Way...Donations are essential to Goodwill’s education, training and employment programs. These programs directly receive 86 cents of every donated dollar, making it possible to assist people with barriers to employment and other disabilities as they move from poverty to self-sufficiency.

To learn how you can increase the value of your contribution, visit our website www.thinkgood.org.

Gifts received in the form of unrestricted financial support will be used to fund Goodwill’s most pressing needs. These funds help us build our internal capacity in order to support our education, training and employment services. Cash gifts provide immediate support for job services. Donate online, or you can donate by check payable to: Goodwill sOlac

Attention Richard Guiss Goodwill SOLAC 800 W. Pacific Coast Hwy. Long Beach, CA 90806

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