Where PR fits into the Social\Digital Media Mix
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Transcript of Where PR fits into the Social\Digital Media Mix
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\ \ Online PR Social Digital
Where PR fits into the \ Social Dig ital Media Mix ’Nicholas O Flaherty
, MD Bulle t PR@NickOFlaherty
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Mis conception
= PR Pres s Releas es
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?Is PR a robotic act
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The Reality
= PR Communication
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The Lands cape
’ The media game is n t, ’ changing it s already
changed
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Media Morphing
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Brand Advocates
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Alternative Approach
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The Changing Dynamic
?Social Everything
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Adapt to Survive
, Modern PR is Soc ial Media, , SEO Online Monitoring
Events and More
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Walk the Walk
If you want to unders tand the future of PR and
, communications you need to take part
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Talk the Talk
’ Social Media is n t es s ential for every brand
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SMO
Social Media Optimis ation
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A Different Style
Do you talk the s ame to your friends as you do to
- ?the in laws
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, The s ame but different
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Our Experience
’ If it was n t for Soc ial, Media we probably
’ wouldn t be around
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Digital Engagement
, Engagement not Influence
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The Blogos phere
Quality over Quantity
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, ?So where does PR s it
• Strateg ic Advis or• Creative Cons ultant• Additional Res ource
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Balancing the content
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...Communications is a s kill
... and we all have different. s kills Recognis e your
s trengths and actaccordingly
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In it for the long haul
Social and Digital Media , done right is a long haul s low burn exerc is e
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Strategy is Es s ential
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?What does good look like
, Set a goal but als o make s ure you have a tool with
which to meas ure
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Meas urement Tools
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?Which monitoring tool
The online monitoring too ls are s ubtly different
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: For example Is it for managing?workflow
Social media as an extens ion of the cus tomer
s ervice channel
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Are you a company driven by?innovation
Collec t ideas through- enterpris e wide
collaboration
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Do you want to meas ure ?mentions by geography
. Global vs Local
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Number of mentions and a ?broad overview of s entiment
. Paid vs Free
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:The ques tion
What actually matters ?to people
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The Age Of Content Creation
• Cons ume
• Create
• Share
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The Future is Pers onalis ed
Content that matters to you
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Cutting through the c lutter
Sifting the wheat
from the chaff
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Engagement Tactics
1. -Competition bas ed
2. Cus tomer Service
3. Collaboration4. Community Building
5. / Guy Girl Next Door
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1. -Competition bas ed
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1. -Competition bas ed
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2. Cus tomer Service
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2. Cus tomer Service
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3. Collaboration
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3. Collaboration
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3. Community Building
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3. Community Building
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4. / Guy Girl Next Door
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4. / Guy Girl Next Door
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Summary
Social Media is the bigges t s hift in marketing s ince the
arrival of the internet
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The Synergy
, , Social Media like PR is all about communication
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( )Knowledge and Experience is Power
The future of PR lies in
articulating the re lations hip with
Social Media