Where Marketing Insight Meets Media Genius

April 2014

Intersect Media Solutions’Print and Digital Advertising Networks

to Reach Florida Hispanics

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Florida’s Hispanic Market

3.2 million Hispanic adults live in Florida’s seven largest DMAs.

30% Hispanic adults are 30% more likely than Florida adults as a whole to have visited Universal Orlando in the past year.

1.9 million Florida Hispanic adults read a newspaper in print or online in the past week.

38 newspapers with a combined, per-issue circulation of nearly 1.4 million effectively reach the Florida’s Hispanic population.

745,200 Hispanics read Florida newspapers online or on mobile devices – tablets or smartphones – during the past month.

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Hispanic Print Publication Metro Area Pub. Days Circulation

*Free to readers (S) – Spanish language (B) - Bilingual

Florida’s Hispanic Print Advertising Network

Source: Intersect Media Solutions, Individual publications

El Clarin * (S) Miami/Ft. Lauderdale Thursday 200,000El Sentinel (Ft. Lauderdale/Miami) * (S) Miami/Ft. Lauderdale Friday 125,000El Sentinel (Orlando) * (B) Orlando Saturday 100,223El Nuevo Herald - Sunday Edition (S) Miami/Ft. Lauderdale Sunday 75,990El Semanario Accion * (S) West Palm Beach Friday 75,000El Nuevo Herald (S) Miami/Ft. Lauderdale Mon-Sat 58,573Semanario Argentino * (S) Miami/Ft. Lauderdale Monday 43,000Centro Tampa * (S) Tampa/St. Petersburg Friday 42,000Diario Las Americas (S) Miami/Ft. Lauderdale Tues-Sun 36,586La Prensa (Orlando) * (S) Orlando Thursday 35,065El Colombiano * (S) Miami/Ft. Lauderdale Thursday 35,000America Hoy * (S) Miami/Ft. Lauderdale Monthly 33,500El Latino Semanal * (S) West Palm Beach Friday 31,857Eco Latino * (B) Jacksonville Monthly 30,000El Hispano Para Todos * (S) West Palm Beach Thursday 30,000

Intersect Media Solutions offers both print and digital networks to reach Florida’s huge Latino population. In print, 38 newspapers offer a combined, per-issue circulation of nearly 1.4 million. The Top 15 are listed here.

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Capability: A Digital Ad Network that reaches the Hispanic Markets: Miami/Ft. Lauderdale , Orlando, Tampa/St. Petersburg, West Palm Beach and Ft. Myers/Naples.

Strategy: Partner with Hispanic Newspaper Websites to utilize “unsold space” at low CPMs.

Challenges: Hispanic Newspaper Websites generate lower site traffic compared to General Market Newspaper Websites. Less site traffic equals less inventory.

Some smaller Hispanic Newspaper Websites do not sell on a cost per thousand basis. Monthly packages sold as rotators.

Difficulty building uniform Ad Network with variety of pricing structures and inventory variations.

Florida’s Hispanic Digital Advertising NetworkR

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Hispanic Sites in Florida’s Digital Ad Network

Website Page Views Unique Users SOV% Impressions

El Nuevo Herald (Miami) 9,802,400 1,160,600 2% 525,000

Diario Las Americas 300,000 95,000 10% 75,000

El Sentinel (Ft. Lauderdale) 221,571 37,638 5% 25,069

El Sentinel (Orlando) 161,765 21,880 2% 10,054

La Prensa 75,000 20,000 6% 10,500

7 Siete Dias 32,500 15,100 13% 10,931

Naples Vista Semanal 23,000 10,000 3% 1,946

Tampa Centro 22,057 14,369 5% 2,500

10,638,337 1,374,542 2% 661,000

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In Florida, Intersect Media’s Digital Ad Network includes these eight Hispanic-oriented websites which have nearly 1.4 million unique visitors. Using its existing partnerships, Intersect Media can create a custom digital footprint throughout the US and abroad.

Source: Individual media properties

Thank You!

For More Information, Contact:

Gary WintersMarketing Manager

Intersect Media Solutions610 Crescent Executive Court, Suite 112

Lake Mary, FL 32746v 321.283.5268

gwinters@intersectmediasolutions.com

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