Where loud Leaders Enable Digital Enterprise · Where loud Leaders Enable Digital Enterprise ......

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1 Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK Co-located with: Where Cloud Leaders Enable Digital Enterprise EMEA’s largest expo for C-Level decision makers looking to achieve business agility through Cloud, Analytics, Mobility, & Social Technologies in the IOT World

Transcript of Where loud Leaders Enable Digital Enterprise · Where loud Leaders Enable Digital Enterprise ......

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

Co-located with:

Where Cloud Leaders Enable Digital Enterprise

EMEA’s largest expo for C-Level decision makers looking to achieve business agility through Cloud, Analytics, Mobility, & Social Technologies in the IOT World

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

Introducing the 2015 Cloud World Forum…the event shaped by and delivered for C-Level IT

purchasers!

Cloud World Forum 2015 is EMEA’s largest expo for C-Level decision makers looking to achieve business agility through Cloud, Analytics, Mobility & Social Technologies in the IOT World.

As the region’s most trusted and well attended event by C-Level IT purchasers, managers,

architects, developers, and the leading Cloud vendor community, Cloud World Forum provides

a key learning and networking platform driven by in-depth research with the IT community.

Cloud World Forum recognises that businesses of all sizes lack the time and money to waste on the wrong solutions or strategies, with speed rather than size now

acting as the differentiator for enterprises, SMEs and start-ups alike. Powered by and maintaining Ovum’s high research integrity, the two day event is the only in

EMEA to bring unheard case studies and first to market solutions ready to advance businesses’ digital transformation.

We look forward to delivering over 16 content streams and yet again providing the place where IT buyers and the big technology brands come for objective and

honest insight into the right Cloud model and migration strategies. In addition to need to know information and use cases on the IOT, Big Data, Analytics, Employee

& Customer Experience, Collaboration, Communication, Software Defined Environments, Enterprise Application & Mobility, DevOps and Container technologies

critical to giving businesses a competitive advantage in the connected world.

2015 Supporting Partners:

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Theatre

Wednesday 24th June 2015

Thursday 25th June 2015

Keynote (A)

Building Business in the Cloud

Building Business in the Cloud

B

IOT & Big Data

Data & Analytics

C

Containers & DevOps

Software Defined Everything & Hyperscale Computing

D

Cloud, Data Governance & Cyber Security

Cloud, Data Governance & Cyber Security

E

Employee & Customer Experience

Communication & Collaboration

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Enterprise Zone

Confronting the Enterprise

Mobility Challenge

Confronting the Enterprise

Mobility Challenge

Developer Zone

B2enterprise App Development

B2enterprise App Development

Cloud Tech

Hub

Dedicated Theatre & Exhibition Zone

Showcasing innovation from the Start-Ups & SMEs shaking up the Cloud, Analytics, Mobility & Social technology space

Dedicated Theatre & Exhibition Zone

Showcasing innovation from the Start-Ups & SMEs shaking up the Cloud, Analytics, Mobility & Social technology space

Closed Room 1

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Our close relationship with both IT purchasers and the technology providers constantly driving forward IT innovation

means that only the ‘next big thing’ in software, security, platform development and infrastructure services are showcased.

We’d like to thank all the key industry stakeholders who have spoken to us about the opportunities, challenges and trends they are seeing whilst trying to

achieve business agility, including:

2015 Advisory Board

First name

Surname

Job Title

Company

Country

Graham Benson CIO MandM Direct UK

Paul

Boyns

Head of Infrastructure Strategy &

Architecture

BBC

UK

Paul

Brigland

Head of ICT & Departmental Records Officer

Supreme Court

UK

2015 Advisory Board

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Brian

Chan

Vice President, Information Technology

Corporate Services Group Avnet

USA

Masoud

Charkhabi

Director - Advanced Analytics

CIBC Retail & Business Banking

Canada

Derek

Cockerton

Director –Converged Cloud EMEA

HP

UK

Ben

Dornier

Director Corporate & Community Services

City of Palmerston

Australia

Manoj Doshi Director, Client Technology Innovation Aetna USA

Charles Ewen IT Director & CIO

Met Office UK

Chily Fachler Executive Vice President Technology Green Man Gaming UK

Laurent

Fayet

Head of Business Intelligence & Analytics

Euroclear

Belgium

Myron Hrycyk Global CIO Severn Trent UK

Christian Joannes Global Head of Provisioning, Platform Management, Capacity and Event

Management Deutsche Bank UK

Martin King Head of IT Services Ealing, Hammersmith &

West London College UK

James Munson Director of IT UCAS UK

John O'Donovan CTO Financial Times UK

Andy Pickard Head of Analytics & BI bwin.party digitalent UK

Barak Regev Head of EMEA Cloud Platform Google UK

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Menakshi Shewani Regional Technology Director EMEA JWT London UK

Jack

Sepple

Senior Managing Director of

Infrastructure & Cloud Services

Accenture

USA

David Smoley CIO AstraZeneca UK

Jacqueline Steed CDO Student Loans Company UK

Jacqui

Taylor

CEO

FlyingBinary

UK

Kalman Tiboldi Chief Business Innovation Officer TVH Group Belgium

Dirk van Rooy Head of Sector, Trust & Security European Commission Belgium

David Wilde Director for Information Services (CIO)

Essex County Council

UK

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Building Business in the Cloud

How Cloud is Powering Disruptive Businesses in the IOT World

Join only C-Level speakers and panellists to learn how the Cloud powering businesses' digital

transformation and building new disruptive market players.

The opening keynote theatre brings C-Level IT decision makers from established, incumbent players within key industry verticals together with the start-ups entering and challenging their markets, demonstrating how cloud models are giving organisations of all sizes the competitive edge they

need to survive in the connected world.

Gain honest and objective insight into how to choose the right public, private or hybrid cloud model to bring agility and innovation to existing businesses and overcome any remaining

‘Cloud Fear’. Additionally, hear and learn from entrepreneurial start-ups who have built businesses through Cloud technologies.

Cloud World Forum Theatre Outlines

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IOT & Big Data

Revealing the Impact of IOT & Big Data on the Enterprise

Breaking down the hype around the term ‘IOT’, case studies and discussion within the dedicated IOT

theatre identify the real opportunities presented by the ‘Internet of Things/ Internet of Everything or Internet of Enterprise’ for businesses, and therefore

the wider cloud ecosystem.

IT purchases and suppliers alike need to have IOT on their radar.

Presenters and panellists advise on the impact that the rising number of connected, sensor and data heavy devices will have on the delivery of customer services, supply chains, employee management

and policies. Join to examine how Cloud & Big Data technologies will evolve as the Internet of Things matures.

Measure how innovations such as Wearables will become more usable and industrialised, revealing

how they will have real impact on enterprises’ business and customer lines.

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Containers & DevOps

Revolutionising Cloud Application Development

Today’s cloud is not yet where developers need it to be.

However, open source engines such as the preeminent Docker are automating and changing application development.

Pinpointing how containers are bringing portability to workloads and applications, as well as cost

savings and process efficiency, the Containers & DevOps theatre is suitable for only the forward thinking developers, enterprises and start-ups.

The pioneering theatre brings new use cases exemplifying the wealth of opportunities brought by

‘containerisation’, in addition to crucial insight into advancing PaaS solutions, simplifying the DevOps environment and overcoming any predicted ‘container challenges’ including:

Supporting portable and resilient data

Orchestrating multi-container apps and managing application resource needs Networking beyond containers sitting with the same host and

extending architectural support Deciding on where to move containers, now that they are transferable between the

cloud and the host

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Cloud, Data Governance & Cyber Security

Securing Digital Transformation

Although cloud computing is now widely accepted and security fears are becoming less of a barrier to cloud adoption every day, security and interoperability questions

and more importantly, perceived security threats, still prevail within organisations’ decision making processes.

As the proliferation and variety of connected devices breeds more and more portable data, it is essential for organisations of all sizes to implement strong data governance and compliance policies to secure the data and apps held within the cloud.

Cyber-attacks also threaten every organisation’s digital transformation.

Keeping up with the speed of IT development is testing for CIOs and CISOs and protecting networks, devices and intellectual property is one of their biggest challenges.

Join the thought leaders from the CIO & CISO community and international Government and Public Bodies to answer the demanding questions on how to secure systems from unwanted data access and attacks; how to increase employee awareness – the real obstacle – and the role the tech industry must play in driving up

awareness for cyber security in wider society.

In addition, the two day agenda identifies the components of a strong, all-encompassing security policy. Attendees receive critical advice on Data Governance, Compliance, Identity and Mobile Device Management, Entitlement, Cloud Trust, BYOD, and Secure Hosting.

The Cloud, Data Governance & Cyber Security theatre takes a prominent place on the Cloud World Forum 2015 show floor as policies to secure and manage data, as well

as prevent and combat cyber-crime, need to be at the core of companies’ strategies.

Join our dedicated exhibition area to get a real feel of the impact of security protocols and cloud forensics with visual demonstrations. Meet with show floor experts to translate the real meaning of cyber threats for your business.

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Employee Experience

Not Just About Cost Savings: How Cloud is Powering Next Generation Workplaces

Businesses are now waking up to the need to adopt a similar approach to the employee journey, as

that taken to innovating customer experiences.

Leveraging the efficiency and engagement benefits brought by cloud to recruit, engage, manage, train and retain employees is now a key priority for businesses’ HR teams.

The Employee Experience theatre explores the implementation of cloud Enterprise Resource

Planning (ERP) and Human Capital Management (HCM), moves being made by leading multinationals and SMEs to facilitate communication between an increasingly mobile workforce and

the engagement results driven from new collaboration and social networking tools.

Join to hear and share HR best practice, and gain collaboration and communications expertise to address the challenges within employee recruitment, operations and retention faced by today’s

Board Rooms.

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Hosted by industry thought leaders, this invitation only session will bring together our VIP C-Level

guests for detailed, candid discussion under Chatham House Rule.

If you are an industry association, solution or training provider, research house or consultancy and would like the opportunity to host closed door discussion, to which only high level decision makers

will be invited, please get in touch! Email [email protected]

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Building Business in the Cloud

Creating a Digital Brand & Enabling Multi-channel Sales, Marketing & Supply Chains

Cloud is really brought to life by the ‘Enterprise of Things’ and the

Digital Enterprise is enabled by the cloud.

Only in the keynote theatre will you once again join the C-Level decision makers to hear their successful and profitable end-to-end digital enterprise stories.

Listen as CEOs, CMOs, CDOs, CIOs and Multi-channel decision makers dissect exactly how they are

building a digital brand and delivering personalisation through Social, Analytics, Mobility and Cloud technologies.

Determine the cloud models offering the security and agility to survive in competitive B2B and B2C

markets in which multiple networks, data and devices need to be managed and reached.

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Data & Analytics

Monetizing Data in the Cloud through Predictive Analytics

The ability to turn both ‘Big’ and ‘Small’ data into business decisions and processes is the key to

unlocking great revenue streams for organisations. Opening up the possibilities brought to businesses’ customer and operational insight by the shift to predictive, proactive and progressive

analytics, the Data & Analytics theatre dissects the broad opportunities enabled by advanced analytics and visualisation tools.

The thought provoking agenda brings new case studies on data management, advanced social

analytics, revolutionising CEM, employing analytics to target and process information, the cloud’s role in making data management more agile, and how multi-national enterprises and start-ups alike

are taking advantage of the data movement.

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Software Defined Everything

Introducing Future Software Defined Environments

The rapid pace of technology’s advancement and change is perhaps the IT department’s biggest

battle; CIOs still struggle with the ability to adapt and implement new processes required by business functions.

The Software Defined Theatre aids those businesses looking for the next step in digital

transformation. Outlining the requirements, solutions and implementation steps needed to become a ‘Software Defined Enterprise’ through Software Defined Networking, Data Centres and Storage,

the much called for agenda brings enterprises fully up to speed with what Software Defined technologies are and the advantages they offer. Gain invaluable insight into the next stage of

virtualization from the enterprises leveraging these innovative technologies to place them ahead of their competitors in the digital game.

Distinguish the power Software Defined Environments can bring to cloud, mobility, UC and security

practices by listening to high level presentations and panel discussions.

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Communication & Collaboration

Delivering Seamless Employee & Customer Experiences

The Cloud offers the platform to transform both employees and customers’ online experiences. It

allows individuals to work together and communicate with ease.

But how are employees actually engaging with the ability to share resources and interacting remotely through Cloud? What does ‘Collaboration within the Cloud’ actually mean and how does

it affect intellectual property, personal security and data? And how are marketing and customer experience teams employing communications through the Cloud to reach and help consumers?

Ensuring seamless employee and customer experiences through Unified Communications is now at

the top of businesses’ priorities as they look to leverage their established cloud services.

The Communication & Collaboration agenda pools together the intellect of those pioneering and implementing the next generation of voice, video, messaging, desktop sharing and social media

solutions, to instruct end users on how to build a secure and consistent communications strategy fit for the digital brands they are building.

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Keynote Theatre (A): Building Business in the Cloud

Wednesday 24 June 2015

Thursday 25 June 2015

How Cloud is Powering Disruptive Businesses

in the IOT World

Creating a Digital Brand &

Enabling Multi-Channel Sales, Marketing & Supply Chains

Cloud the Disrupter 09.30 – 09.50 How Technology is Enabling the Transformation Needed for Businesses to Survive

- How should today’s CIO view their role within a business? - Cloud, analytics, mobility and social technologies: what benefits have

they brought? - Examining how the CIO is transforming businesses’ supply chains,

customer reach and service, and employee experience - Discussing the resource and skillset challenge brought by the pace of

technological change

IT’s Role in the Changing Face of Business 09.30 -09.50 Cloud’s Role in Building a Truly Multi-Channel Business

- Why the CIO is integral to a seamless omni-channel strategy - Studying what IT teams’ purchasing and development priorities should be

when supporting the multi-channel customer - Monetising mobile traffic: how can the CIO aid ROI from mobility

10.15- 10.35 Experimenting with the Cloud: How to Create Disruptive Business Models through Cloud Technology

- On—premise, public, hybrid: which cloud service will bring the speed which is now the secret of success for businesses?

- Discussing the pros and cons of businesses built from just cloud - Pinpointing what competitive advantages cloud technology is now

bringing to businesses

09.50 – 10.15 Watching Retail: Unpicking the IT Maintenance Support Demanded by this Fast Moving Sector

- How to provide the platform which sustains retailers’ long term growth - Overcoming networking and communication service challenges

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10.15-10.50 C-Level Panel Discussion - Cloud the Disrupter: Powering Businesses Built on Cloud Infrastructure

- What advantages do businesses built without datacentres, infrastructure and purely reliant on cloud possess?

- What criteria are start-ups looking for from their cloud providers when searching for optimum flexibility and scaling?

- What is the perfect cloud to construct a business from: assessing market options

- How have service providers changed hosting business models to accommodate new types of businesses? What more could they be doing?

- Looking at future plans for growing businesses and how cloud supports them

10.15-10.50 Panel Discussion: Constructing a Strong Corporate Environment for IT Transformation

- How should businesses’ C-Level representatives work together to create a truly digital experience for employees and customers?

- What opportunities should decision makers be exploring within the tech world?

- Studying innovations now being driven by cloud, analytics, mobility and social technologies and what barriers still stand in the way of adoption?

- How to bring different skillsets within an organisations’ workforce together and develop them at the same pace as IT advancement

10.50 – 11.10 Start-up dragons den

10.50 – 11.10 Start-up dragons den

11. 10 – 11.50 Networking Break

11. 10 – 11.50 Networking Break

Designing the Cloud of the Future 11.20 – 12.10 ‘What the Cloud Did Next’….Increasing Business Efficiency through Containers in the Cloud

- How is Docker changing application portability as more businesses adopt multiple clouds?

- Breaking down the benefits brought to cloud efficiency by containers

Linking the CIO & Cloud to Innovation 11.50 – 12.10 The CIO, the Innovator: Pushing Technology Boundaries to Ensure the Business is 100% Consumer Oriented

- What role does the CIO have in driving forward innovation within the business?

- Discussing the relationship and commonality of the CIO and CMO’s role

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- What is the real impact of Docker on Enterprises?

- Are there ‘right’ characteristics for decision makers and what are they? - How is cloud innovating the support brought by Human Capital

Management

12.10 – 12.35 Looking at the Future of the Managed Private Cloud

- Analysing the insourcing/outsourcing discussion

12.10 – 12.35 Driving Innovation through the Cloud: From the Democratisation of IT to Multinational CIOs Leading Business Change

12.35 – 13.15 Panel Discussion: How is Hybrid Cloud & the ‘Pick n Mix’ Solution Coming of Age?

- How have providers responded to the fear of vendor lock in when making hybrid cloud a viable option for businesses?

- In what ways can the vendor system be made easier for end users to navigate through, and does it need to be made easier to leave SLAs?

- Assessing the impact of open APIs, multi-vendor partnerships e.g. OpenStack, vendor agnostic hardware, etc

- Discussing whether current vendor trade models and time to market for solutions meet end users’ needs?

12.35 – 13.15 Panel Discussion: Constructing a Strong Digital Business based on Cloud

- What business services are driving the adoption of cloud? - Understanding cloud’s role in supply chain management, customer

engagement, sales and marketing - Examples of cloud distribution channels - Why must businesses embrace cloud when revolutionising customer and

employee experiences?

13.15 – 14.15 Networking Lunch

13.15 – 14.15 Networking Lunch

Cloud Catwalk: Model Watch 14.15 – 14.35 Cloud Case Study: Transforming Your Business from Within

- Advantages of building a cloud built on a company’s services rather than on technology

- Reworking applications and fitting them into systems

Cloud Across Sectors

14.15 -14.40 Crossing into Vertical Clouds: Getting to Grips with Cross-Market Cloud Construction

- How are cloud providers adjusting their business operations to serve specific markets?

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- Challenges involved in developing cloud when providers can’t meet enterprises’ internal standards

- What steps can cloud providers take to meet data privacy standards of highly regulated corporates?

- Studying how is the proliferation of mobile driving cloud as a commodity, and how service providers can meet different vertical markets’ mobility needs

14.35 – 15.00 Building Partnerships to Better Connect & Enable Customers’ Desire for Hybrid Clouds

- Overcoming the challenge presented by legacy systems when moving from a fixed to hybrid cloud

14.40 – 15.20 Transport & Logistics Panel: Working to Capacity in the Cloud - Delivering a Seamless Customer Experience under Pressure

- How does the Cloud support transport providers in maintaining customer experience levels when IT systems come under pressure?

- Unpicking the decision making process on whether to implement an insourced or outsourced IT model

- Is the vendor market wide enough to meet the specific needs of this sector?

- What happens when things go wrong? Looking at system failure situations and assessing IT systems’ response capabilities

15.00 – 15.40 Panel Discussion: No Cloud Model Fits All But Which Benefits Have Been Brought to Everybody?

- Assessing the real cost and efficiency savings brought to businesses from a range of sectors

- Swapping buy-in and deployment stories: is cloud always the best option?

- How to choose the right vendor – are vendors providing what is needed? - Moving beyond efficiency: how is cloud bringing benefits to the

employee management and experience

15.20 – 15.40 Industry Insight: The Life of a Financial Services CIO

- Meeting regulatory requirements whilst focussing your IT team to deliver for the business and financial services

- Understanding the motives for using cloud applications, and why and where cloud is still not being used?

- Countering internal security fears driven by cloud adoption - Developing a sensible approach to outsourcing

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15.40 – 16.10 Networking Break

The ‘Mobile Effect’

15.40 – 16.00 Creating a ‘Mobile First’ Business

- Taking the next step after cloud: how to innovate using Social, Mobile, Analytics (SMAC), as well as cloud technologies

- Understanding the mobile cloud value chain - What problems does connectivity still present - Getting grips with mobility solutions: implementation and security - Identifying the additional benefits brought to employees and customers by

a mobile friendly infrastructure

Revolutionising Markets & Operations through the Cloud 16.10 -16.35 SMEs and the Cloud: You’ve Started and How Can you Now Take Off?

- Which cloud services are SMEs seeking to achieve agility and scalability? - What pitfalls may SMEs face when expanding with cloud and how to

avoid them

16.35 – 16.55 End User Case Study - Gazing into the Hybrid Future: Architecting the Borderless Data Centre

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16.55 - 17.15 How the Cloud Will ‘Energise’ IOT

- The Internet of Things is where cloud comes alive but how is cloud keeping the IOT alive?

- Why the Enterprise of Things is where cloud’s real value can be seen?

16.00 Close of Conference

17.15 Close of Day 1

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Theatre B: IOT, Big Data & Analytics

Wednesday 24 June 2015

Thursday 25 June 2015

IOT & Big Data

Data & Analytics

10.15 – 10.35 Envisioning how IoT will enable smarter products and service offerings

10.15 – 10.55 From data to big data to smart data: an exhaustive list of advice

10.35 – 11.10 Panel Discussion Innovate or die: The Digital Enterprise

- Changing your business model by adopting IoT and other disruptive technologies

- Learning to engage with billions of digital customers through simplified and customised communications

- The implications of not keeping up with the technology

10.35 – 11.10 Panel Discussion Building your analytics capacity step by step: starting small, thinking big

- Supporting data management by cleaning up data and reformatting accordingly

- Tailoring the technology tools to your particular business needs - Putting in place the necessary staff, teams and processes

- Applying specific use cases for targeted analytics

11.10 – 11.50 Networking Break

11.10 – 11.50 Networking Break

11.50 – 12.10 The Connected Car – A Digital Transformation

11.50 – 12.10

K.I.S.S my Big Data: Creating a data-driven organisation

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12.10 – 12.35

Scaleable, Available and Secure data for the Internet of Things with DataStax Enterprise

12.10 – 12.35 Examining high performance analytics tools and applying them in real life user cases

12.35 – 13.15 Panel Discussion Coping with the unprecedented volume and velocity of data generated through the IoT revolution

- The non-technical challenges of data in IoT - Infrastructural preparations to receive an unprecedented amount of data - Clearing up data locally/closer to the sensor to ensure only the relevant

data is transferred to the Cloud - Managing real-time data processing

12.35 – 13.15 Panel Discussion Targeting the right customer, with the right product at the right time

- Asking the right questions to generate the correlations you need - Utilising analytics to improve customer retention and loyalty - Collecting and reacting to real time social media analytics

13.15 – 14.15 Networking Lunch

13.15 – 14.15 Networking Lunch

14.15 – 14.35 Wearable technology: what have we learned so far and what can be applied to other industries?

14.15 – 14.40 Optimising data mining to predict market needs: From descriptive to prescriptive analytics

14.35 – 15.00 IOT data management: Dealing with the exponential growth of collected data and need for real time analytics

14.40 – 15.20 Generating actionable consumer insights through data analytics

- Asking the right questions to get the right insights from your data - Capturing meaningful information that enhances the customer experience - Building an enterprise data strategy; evaluating current capabilities and

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making an informed investment decision

15.00 – 15.40 Panel Discussion Rapidly building cloud-enabled intelligent devices: a simplified guide

- Applying IoT to your current products and services - Dealing with the need of scalability, power, performance and additional

cost - Evaluating the necessity to and time scale to digitalise your services

15.20 – 15.40 How to extract the value of data - a big data analytics implementation use case

15.40 – 16.10 Networking Break

15.40 – 16.00 Reaching the digital customer: New devices, platforms and real time analytics that improve interaction with the consumer and customer satisfaction

16.10 – 16.35 Google session title to be confirmed

16.35 – 16.55 IOT: The swarm at the edge of the Cloud

16.55 – 17.15 Industry 4.0: increasing agility, flexibility and productivity in the manufacturing sector

16.00 Close of Day 1

17.15 Close of Day 1

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Theatre C: Containers, DevOps, Hyperscale Computing

Wednesday 24 June 2015

Thursday 25 June 2015

Containers & DevOps

Software Defined Everything & Hyperscale Computing

Introducing Docker to Cloud

10.15 – 10.35 Trimming the Fat: Agility & Advantages brought to the Digital Business by Containerisation

- Containers v. Virtualisation - Studying the relationship between PaaS and Docker

Getting the Most out of the Software Defined Environments

10.15 – 10.55 Simplifying the Complexity brought by Cloud & Mobility to Your Infrastructure

- How can Software Defined Technologies increase efficiencies and reduce costs?

- Assessing the impact on managing Shadow IT

- Examining the advantages brought to BYOD policies

- Are Software Defined Networks, Storage and Data Centres a far off dream

or close reality?

10.35 – 11.10 Panel: Docker Domination - Technology Fad or Development Dream?

- Does Docker offer PaaS offerings a competitive edge? - What additional infrastructure and tooling is needed to accompany

Docker in the Cloud? - Overcoming future obstacles facing Docker adoption

10.35 – 11.10 Panel Discussion: Getting to Grips with SDN in the Enterprise Before enterprises can use SDN to cut costs and drive agility, they must first understand the options available to them in SDN models and strategies. This session will explore the basic elements of SDN and the advantages available to enterprises.

- Where in the SDN journey is your organisation?

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- What do you see as the main benefits of deploying SDx technologies in your network?

- Overcoming the main obstacles to deployment? - How is SDE allowing for the creation of new architectures?

11.10 – 11.50 Networking Break

11.10 – 11.50 Networking Break

Containers & the Cloud 11.50 – 12.10 Case Study: Container Technology’s Impact on your Business

- What benefits does container technology bring compared to standard virtualization?

- Understanding the real effects of Docker on your app migration strategy - Deploying Docker in a hybrid environment: outlining steps needed to

bring additional value to IT

Leveraging SD Technologies in your Cloud Mobility Strategy

11.50– 12.10 Transforming the delivery of IT services, Cloud Delivery and Production

- Major Trends in Cloud Business models - How they are enabled by the closely connected areas of SDN, network

virtualization and automation - Real world implications and recommendations in Business Models,

Architecture and Operations - The power of industry-wide partnerships - Addressing a set of problems owing to infrastructure complexity,

inflexibility, and high costs

12.10 – 12.35 What’s in it for the Cloud? Looking at How Cloud Providers are Getting Behind Docker

- How is the open source container technology transforming the way applications on the cloud are being built, moved and managed?

12.10 – 12.35 Software Defined Technologies as the Future Enablers of Mobile Workforces

- How will software enabled technologies enable a mobile workforce to have access anywhere, on any device?

- Advancing disaster recovery and business continuity

- What are the cost benefits brought to employee management?

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12.35 – 13.15 Panel: Discussing Future Competition within Container Technology Development

- How does Docker’s open source nature threaten its individuality? - Key pre-requisites for container engines to become enterprise friendly - Evaluating the impact of smaller PaaS players on the market

12.35 – 13.15 Panel Discussion How can CIOs leverage SDN to transform their businesses?

- How do you prepare your business for a new software defined era? - How can you transform the internal culture of your organisation and

promote greater collaboration and flexibility? - Discussing the impact on workflows, roles, procedures and Data Centres

13.15 – 14.15 Networking Lunch

13.15 – 14.15 Networking Lunch

Discovering Dynamic DevOps Environments

14.15 – 14.35 Accomplishments in Agility brought by New DevOps Teams

- Cloud’s role in accelerating application development

14.15 – 14.40 From Desktop to Data Centre: Designing the Mobile Business of the Future

- Why are enterprises attracted to a wholly virtualised environment? - Understanding service delivery expectations from Software Defined Data

Centres - What components will make up the Software Defined Data Centre and

when can they be expected?

14.35 – 15.00 Exploring the Relationship Between Cloud Computing and the Emergence of DevOps

- How does cloud enable better working enviroments? - Looking at the flexibility and agility brought to different teams by cloud - What future technologies are set to complement DevOps?

14.40 – 15.20 Panel: Discussing the Future Marriage between Software Defined Environments, Cloud, Data Management and DevOps

- What advances are being made in software defined storage solutions and how are they impacting real life operations within enterprises?

- In what ways do SDE and DevOps complement each other? - Looking into Software Defined Storage solutions and their role within

enterprises going forward

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15.00 – 15.40 Panel: Inspiring Innovation through Collaboration

- Aligning the different priorities of Operations and Development teams

- Breaking down the ‘cultural shift’: what does it really mean within

organisations?

- Understanding the role of IT leaders in simplifying the DevOps

collaboration process?

- How does DevOps speed up application delivery?

Technical Insight Into Software Defined Environments 15.20 – 15.40 OpenStack Update: Putting OpenStack into Practice

- Getting Openstack working - Delivering services with OpenStack - Understanding the business model behind OpenStack services - Business benefits of moving to Openstack - Addressing the Openstack skills shortage in the UK

15.40 – 16.10 Networking Break

15.40 – 16.00 Technical Session: Standards to Improve Evaluation and Decision-making for SDN

- Standard features and defined usage patterns for software defined networking (SDN) and network function virtualization (NFV)

- Recognizing the need for the adoption of SDN and NFV in IaaS and management solutions

- Incorporating standard mechanisms to enable better management of network services

- Some specific actions and processes to advance development of practical solutions

- Lowering management complexity and costs, especially in heterogeneous, multi-vendor environments

Fine-tuning New Technologies & Approaches

16.10 – 16.35 Security & BYOD: Underlining & Improving Containers’ Roles within Mobility Policies

- What security improvements are still needed within containerisation? - Will containers answer BYOD challenges and enable enterprise and personal

assets to be segregated within the device?

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16.35 – 16.55 Keeping up with the Pace of Change – How can the DevOps’ Teams Beat their Biggest Growing Challenge?

16.55 – 17.15 Implementing a Container-Based Application Strategy

- Ensuring consistent container configuration across all environments and groups - development, QA, staging, and production

- Integrating Docker into a DevOps tool chain to achieve automation throughout the application lifecycle

- Integrating key operational requirements into Docker-based applications -- logging, monitoring, management

- Dynamically adjusting application topology to support erratic application loads

16.00 Close of Day 1

17.15 Close of Day 1

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Theatre D: Security Theatres

Wednesday 24 June 2015

Thursday 25 June 2015

Cloud, Data Governance & Cyber Security

Cloud, Data Governance & Cyber Security

Protecting Digital Users from Cyber Crime 10.15 – 10.35 Security v. Privacy: Getting the Approach to Cyber Crime Right

- Analysing the tension between national security and citizens’ privacy - Is Europe taking the right steps to ensure citizens’ data privacy? - Are businesses taking cyber crime as seriously as needed? - Weighing up whether encryption by default will offer the citizen data

protection needed

Cloud Security: Why is it Still a Burning Question? 10.15 – 10.35 The Cloud Security Risk: Truth or Simply Fear?

- Taking a sensible view of the risk involved in cloud application and service adoption

- Examining vendor SLAs and getting a thorough understanding of the adopter’s responsibilities

- Identifying potential technical and business threats and building a counter action plan

10.35 – 11.10 Panel: Assessing Society’s Steps towards Countering Cyber Crime

- CeeOps – is enough being done to educate future technology users and raise security through schools?

- Are the police able to offer the protection needed against the growth in cyber crime?

- Investigating the skills and training supporting the fight against cyber crime - Exploring academic research and future predictions

10.35 – 11.10 Cross Sector, Cloud Security Panel: Security Threat v. Security Market Growth Opportunity

- Discussing how security and data governance fears still hinder cloud adoption in the different sectors represented by panellists

- Are cloud security breaches the fault of the IT team or cloud provider? - Advancing to look at how cloud-based security products are being accepted

and deployed, analysing Gartner’s prediction that roughly 10% of overall IT security enterprise product capabilities will be delivered in the cloud by 2015

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11.10 – 11.50 Networking Break

11.10 – 11.50 Networking Break

Building a Security Conscious Organisation & Network

11.50 – 12.10 Are Awareness Gaps Creating Vulnerabilities within Your Business?

- Can a business become ‘hack proof’ and if not, what are the maximum precautions needed?

- Privacy and compliance, access, archiving, etc: how clued up are your staff? - Protecting your networks and data centres from cyber attacks

Data Governance

11.50- 12.10 Care and Protection: The Importance of Data Guardianship in the Health and Care Sector Looking at how the Government and NHS England are acting to ensure patient data security and privacy. The session explores the correct code of conduct to communicate data protection to patients by and rules of data dissemination needed to govern policies.

12.10 – 12.35 Tackling Crime-as-a-Service

- Why is it becoming easier for criminal groups lacking technical expertise to carry out cyber crimes and what prevention steps are needed?

- Understanding the real cost implications of cyber crime on businesses - What are the right processes, procedures and technologies which

businesses need to invest in to counter the cyber threat?

12.10 – 12.35 Next Generation Data Protection

- Containing data loss: critical disaster recovery and back-up service insights - Studying what future managed security services will look like and weighing

up the pros and cons for a business - Understanding mobile security pre-requisites and products

12.35 – 13.15 Public Sector Panel Discussion: Revisiting the Public Services Network (PSN)

- How has the new Government Security Classification Policy removed previous complexities and therefore restraints?

- Discussing the costs and risks involved in innovation and experimentation - Assessing the effectiveness of Public Sector BYOD schemes - The effect of cyber security requirements on government procurement

12.35 – 13.15 Panel: Maintaining Data Governance & Regulatory Compliance

- Accounting for data protection and privacy laws across geographical borders

- How to ensure that you take into account varying data protection authorities’ rules when designing and managing cloud infrastructure?

- Discussing the changing international regulatory compliance landscape and to what extent it will drive IT security spending

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

13.15 – 14.15 Networking Break

13.15 – 14.15 Networking Break

Securing the IOT 14.15- 14.35 Connecting Cars Safely: How to Counter Threats to Drivers’ Safety from Cyber Crime

- Measuring the impact of malware on the driver of the future’s safety - Protecting road users from cyber attacks on driverless vehicles

Unpicking Cloud Application Security 14.15 – 14.40 Cloud Forensics: Investigating Crime in a Cloud

- Protecting your information assets beyond the firewall - Dissecting the required security walls and controls securing applications

within the cloud - Managing multi-tenancy and security principles - Which periodic health checks and risk assessments should be made on

your cloud applications and when?

14.35 – 15.00 Technology and Software’s Role in Securing the Connected Society

- What guarantees are security vendors giving to organisations and what reassurance still needs to be seen to show they are meeting National Government and EU Commission rules?

14.40 – 15.20 Panel Discussion: Steps to Getting Mobile, Network and Application Security Right

- Questioning the role of the CIO and CISO in the Board Room - Breaking down the shared responsibility for network and application

security in the cloud - What new technologies should businesses adopt to protect mobile device

security? - What needs to be done by the cloud consumer and provider to ensure that

things don’t go wrong?

15.00 – 15.40 IOT Panel Discussion: ‘Cybersecurity - IT's all Global Now’

- Is enough being done within the industry to bring the interoperability and open standards needed to guard against cyber crime and other security threats as the IOT develops?

- What should policy makers be doing to support safe IOT innovation? - How can Government bodies foster secure IOT development through

15.20 – 15.40 Financial Services Case Study: Strict Regulations & Security v. Cloud’s Benefits & Reach

- How can a Cloud strategy fit in with banks’ rigorous regulations? - Outlining the benefits of moving to the cloud

Considering cloud’s growing presence in international banking systems

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digital inclusion programmes? - Examining the skill set: what still needs to be done to develop the range of

roles needed to grow a secure IOT?

15.40 – 16.10 Networking Break

15.40 – 16.00 Getting Identity Management Systems Right

- Avoiding Identity Management System mistakes and bringing standardisation and cost savings

16.10 – 16.35 Delving into the Consequences of a Security Breach for a Business

- Real examples of what happens when security and data is compromised - Steps in disaster recovery - Long term impact and future prevention methods

16.00 Close of Theatre

16.35 – 16.55 The CISO and Cyber Security: Managing a Company’s Security Agenda in Today’s World

- Looking at the changing role of the CISO - How businesses are changing their security spending priorities - Overcoming the challenges of educating management levels on necessary

security measures

16.55 – 17.15 Are Businesses Adequately Protecting Themselves Against the Outside World?

- Insights from the Government’s Cyber Essentials Scheme (CES) and recap on whether the essential steps needed to protect businesses from the outside world are in fact being taken

17.15 Close of Theatre

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

Theatre E: Employee & Customer Experience

Wednesday 24 June 2015

Thursday 25 June 2015

Employee Experience

Communications & Collaboration

Introducing the Workplace of the Future 10.15 – 10.35 Determining How Collaborative Cloud-Based Services are Reshaping How Employees Work Together

- Reviewing how cloud based storage, social networking, productivity apps, email, etc are going to account for the overall office market going forward

- Investigating the shift from BYOD to JOC (Join our Cloud), an environment which allows all your workforce to collaborate using cloud apps

- Determining the impact on future recruitment styles

Cloud Collaboration

10.15 – 10.35 Taking Advantage in Advances in Business Technology & Applying the Benefits to your Staff

- What impact does the growing employee demand for internet services have on your business and what secure and cost efficient solutions are available to CIOs?

- Creating a truly mobile business: steps to linking departments’ systems and then your workforce

10.35 – 11.10 Panel Discussion Capitalising on New Technologies: Discussing the Future of Cloud, AI, Robotics, Anticipatory Computing & Wearables

- What has cloud done to revolutionise employee roles, processes and operations and how is it providing the backbone for the 2020s virtual workplace?

- Is robotics in the workplace soon to become a reality? How will software

10.35 – 11.10 Panel Discussion: What is the Impact of Cloud Collaboration? - What steps are businesses taking now that cloud has provisioned the base

platform for people to work together from? - Which collaborative tools are or should be top of enterprises’ investment

plans? - Investigating the middleware needed for information and resource sharing

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development allow for introductions of robotic technology - How will anticipatory computing change employees’ working styles and

abilities? - Discussing how wearables are entering the workplace and future questions

around opportunities brought by their usage

- Accounting for the positives and negatives of resource sharing: discussing the impact on intellectual and personal property, data privacy and security

11.10 – 11.50 Networking Break

11.10 – 11.50 Networking Break

Engaging Employees in the Cloud 11.50 – 12.10 Applying the Same Customer Experience Thinking to the Employee Experience

- How HR and IT teams are changing to respond to one of the top priorities for today’s CEOs: talent strategy

- Responding to the employee demand for new internet services and understanding the impact on staff retention

Responding to Mobility Trends 11.50- 12.10 Collaboration in the Cloud: Lessons Learnt from a Multinational - Understanding the experience of moving to a collaborative cloud in a large enterprise - Overcoming obstacles to opening up systems and openly sharing - Identifying and breaking down behavioural challenges - Leveraging the advantages at the end of the implementation journey

12.10 – 12.35 Transforming the Employee Journey through the Cloud

- Delving into the advantages cloud Human Capital Management solutions give HR and IT approaches to the employee experience

- Deciding on the right HR cloud: lessons learnt from deployment and implementation stories

12.10 – 12.35 Exploring the Benefits of Deploying Workloads to Multiple Clouds

- Why do end users want various clouds to collaborate and how real are the benefits?

- Common pitfalls and paths to avoid when managing workloads across cloud

12.35 – 13.15 Panel Discussion: What does the Next Generation Employee Experience Look Like?

- Achievements brought by enterprise social networks and communities in the cloud

- Judging the effectiveness of current collaboration tools on the employee experience: from talent search to exit

12.35 – 13.15 Panel: Unravelling the Upgrade Process When Moving to Cloud Based UC & Collaboration Tools

- Cloud v. On-Premise Communication and Collaboration products: how to ensure IT teams maintain control over Communication and Collaboration tools in a mobile world

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

- What role do analytics and behavioural science play in talent searches and employee engagement?

- Succeeding with enterprise content management - Understanding the migration challenges when moving from legacy

telecommunications platforms

13.15 – 14.15 Networking Break

13.15 – 14.15 Networking Break

Employee Management in the Cloud 14.15- 14.35 Taking Enterprise Resource Planning to the Cloud: the End User’s Implementation Story

- Determining your ERP implementation strategy and philosophy - Exploring the culture change and how to ease staff adoption of new Cloud

ERP systems - Understanding the impact of ERP upgrades on your back office and customer

facing operations - Assessing the role of ERP in HR and retention

14.15 – 14.40 Defining the Role of Unified Communication & Collaboration Technology in Enterprise Mobility Strategies & Getting Implementation Right

- How does Cloud enable the next generation, mobile workplace? - Assessing employees’ UC requirements and matching them to your

business aspirations - Identifying and overcoming common pitfalls in UC strategies

14.35 – 15.00 ERP in the Cloud: Implementing the Right System for Your Business

- Breaking down the benefits of Cloud Enterprise Resource Planning - Deciding on your approach to ERP customisation - Mobile ERP: taking advantage of BYOD

14.40 – 15.20 Panel: Identifying How the Industry Can Advance Communications Technology in the Enterprise Market

- What steps are still needed to overcome interoperability issues in video conferencing?

- Measuring the uptake for social networking solutions within enterprises and small, medium businesses, and their importance in the employee collaboration and communication landscape

- Discussing bandwidth issues and the moves being made to avoid disappointing services

- What staff training is needed and where should it be directed from when implementing new communications and collaboration technology?

15.00 – 15.40 Panel Discussion: Choosing the Right Cloud CRM and Employee Management Systems

- Exploring the process of upgrading operational systems to the cloud

15.20 – 15.40 Revitalising the Customer Experience through Unified Communications

- Why UC is central to becoming a multi-channel business - How to decide on the split between contact centre and online support

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

- How do you ensure balanced business management processes which allow for flexibility and creativity alongside efficiency and security?

- Examples of how cloud based systems have brought speed and allowed for the implementation of value add services

- Is cloud ERP the key to true workforce mobility? Analysing various models and system upgrade examples and their results

- Integrating and managing multimedia contact - Analysing the effects of digital consumer engagement on your sales and

marketing channels

15.40 – 16.10 Networking Break 15.40 – 16.00 Case Study: Seamlessly Learning and Working through the Cloud

- Looking at the next generation’s learning and studying habits and what advantages UC can bring to them

- Analysing uptake and deployment of Communications and Collaboration tools within the Education sector

- Which communication products prove the most popular with younger users and what future investment is needed to meet the next generation’s expectations?

The Human Effects of Cloud 16.10 – 16.35 Ensuring User Compliance Within Your Business

- Whose responsibility is it to establish a standard set of requirements for cloud application adoption within a business?

- Steps to setting up standards - Working with your vendors to understand their technologies and compliance

standards - Identifying the right authentication tools and Distributed Denial of Service

(DDoS) Protection

16.00 Close of Theatre

16.35 – 16.55 Content in Cloud Collaboration: The Importance of Content Management Business Ecosystems

- Understanding the role of content sharing in today’s businesses

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

- What makes a ‘compelling content experience’ - Are IT vendors meeting businesses’ content management needs in line with

other business system requirements?

16.55 – 17.15 Addressing the Digital Skillset Shortage

- Do businesses have the resource and training in place needed to keep up with the fast paced digital change?

- Is a DNA change needed within your IT team? Growing communication and technology skills

- What additional support is needed by the tech industry to ensure the skills are available to meet growing IT demands?

17.15 Close of Theatre

41

Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

Day 1: 24th June 2015

Ticket Required Free Access

Enterprise Mobility Strategies

Delivering cross device applications for Employees and Customers

Enterprise App Development

How developers can stand out in an increasingly crowded market

10.15 – 10.35 Understanding the rise of the flexible employee and how enabling enterprise mobility will improve business targets

10.15 – 10.35 Why investing in and upgrading infrastructure is an essential first step to ensure high app performance and security; discussing APIs

10.35 – 11.10 Panel Discussion Making a business case for the need for a solid mobility strategy and pre-seed essential steps

Defining and setting business goals when investing in mobility

Understanding how users interface with your business and invest in relevant app development

Capitalising on the ability to engage with the users through mobility and creating new opportunities.

Evaluating the need to re-engineer or upgrade processes or infrastructure

10.35 – 11.10 Panel Discussion Examining development methodologies and how they impact app performance

The DevOps movement as a bridge builder between functions: empowering people

Agility Vs Waterfall: working with timelines and a limited budget

Is a blend of the current development methods possible?

11.10 – 11.50 Networking Break

11.10 – 11.50 Networking Break

11.50 – 12.10 How and why exceptional UX is key to high engagement

11.50 – 12.10 How built-on tools can facilitate innovation and shrink development cycles

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

12.10 – 12.35 What constitutes intuitive user experience and how to achieve this within short timeframes, minimal budget and with high performance

12.10 – 12.35 Mobile back end as a Service (MBaaS):Efficiently integrating apps with back end systems

12.35 – 13.15 Panel Discussion Choosing and developing the mobility experience that fits the user’s particular needs

Do you need a mobile website or an app?

Consulting with the users to ensure the app meets their true needs

Responding to the need to offer offline capabilities and features

12.35 – 13.15 Panel Discussion Discussing MDM and MAM tools

Is there real control within BYOD policies?

Key security challenges and ways to overcome them

Are there newer or securer ways to manage and control access to data?

13.15 – 14.15 Networking Lunch

13.15 – 14.15 Networking Lunch

14.15 – 14.35 Ensuring high levels of security without compromising the User Experience

14.15 – 14.35 Why applications are more than code: ensuring functionality and performance

14.35 – 15.00 Protecting corporate data in the area of BYOD; making sense of the IAM, MDM, MAM, SAM and other tools available

14.35 – 15.00 Compressing the lifecycle of mobile apps for faster development

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

15.00 – 15.40 Panel Discussion Go to market strategies for your application

Involving employees during production phase

Incentivizing the use of the app; answering the ‘what’s in it for me’

App store optimisation services

Enabling user feedback and reacting to it

15.00 – 15.40 Panel Discussion UX must haves and top behaviours Leading experts are asked to share their top 5 UX must have features and feedback on the role of the UX designer in the app development team and process.

15.40 – 16.10 Networking Break

15.40 – 16.10 Networking Break

16.10 – 16.35 Mobile test automation and the need for continuous testing to ensure high, multiplatform performance

16.10 – 16.35 Achieving intuitive UX design

16.35 – 16.55 Monetising enterprise apps: what are the business benefits of app engagement?

16.35 – 16.55 The UX role to dissolve silos: cross team collaboration and awareness

16.55 – 17.15 Enterprise development efforts don’t stop after the app is rolled out: the need for training, maintenance and reacting to feedback

16.55 – 17.15 How to achieve high security levels without compromising the User Experience

17.15 Close of Day 1

17.15 Close of Day 1

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

Day 2: 25th June 2015

Ticket Required

Free Access

Enterprise Mobility Strategies

Delivering cross device applications for Employees and Customers

Enterprise App Development

How developers can stand out in an increasingly crowded market

10.15 – 10.55 How do cloud enabled technologies e.g. IoT and M2M facilitate further employee mobility?

10.15 – 10.55 Cloud based apps: assessing risks and opportunities

10.35 – 11.10 Who owns mobility?

Managing Shadow IT

Acknowledging the devolution of responsibilities: make synergies, not competition

Collaboration and user consultation as the key for apps that truly respond to the user needs

10.35 – 11.10 Hybrid vs Native: what is the future?

Is there such a thing as a purely native app?

What are the trade-offs of HTML5?

Is quick development a good enough reason to go for non-native apps?

11.10 – 11.50 Networking Break

11.10 – 11.50 Networking Break

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

11.51 – 12.10 Future-proofing the functionality and UX of the app: what other elements improve adoption of enterprise applications?

11.50 – 12.10

Monetising your Enterprise App: capturing actionable insights and translating to actions

12.10 – 12.35 Common challenges of strategic decisions on MDM and rolling out BYOD/COPE

12.10 – 12.35 Enterprise Apps Analytics: Measuring and reacting to the ROI of applications

12.35 – 13.15 What options does an Apps Store enable?

12.35 – 13.15

Enabling offline app usage within a set budget and timeline

13.15 – 14.15 Networking Lunch

13.15 – 14.15 Networking Lunch

14.15 – 14.40 Quickly creating and deploying mobile business apps: unified front-end to back-end solutions that speed up app development

14.15 – 14.40 Testing as a Service (TaaS); ensuring your investment in testing tools fully examines the apps performance and functionality

14.40 – 15.20 Strategic decisions for putting together the best development team

Does a developer have the core mobile skills required?

Deciding to outsource the full or just parts of the development process

Dealing with different teams working together

Is it really possible to be agile considering the limited budgets and

14.40 – 15.20 Testing a range of devices and platforms

User testing with prototype

Enabling bug, feedback and crash reporting

Getting it right the first time!

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Wednesday 24 & Thursday 25 June 2015 Olympia Grand, London, UK

timeframes?

15.20 – 15.40 Examining the compliance and regulatory issues raised by the enablement of mobility

15.20 – 15.40 Is ‘full stack developer’ a realistic job title? Envisioning future employability

15.40 – 16.00 Examining automated app development

15.40 – 16.00 How will Build Your Own App tools change development process?

16.00 Close of Day 2 16.00 Close of Day 2