Where is the New growth for Creative Businesses? Next Generation Clusters & Business Support - by...

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 200

Where is the New growth for Creative Businesses?

Cluster 2020

Cluster 2020

Next Generation Clusters & Business Support



Cluster 200

Cluster 2020

SWOT: strengths barriers & threats

opportunitiestrends | themes sectors

Cluster 2020

why?help business ‘follow the money’

get studies/strategiesup-to-date with reality

influence policieswhat actions are needed?

Where is the New growth for Creative Businesses?



Strengths: how should the sector be described?

were defined by sub-sectors such as:games, social media, digital media

(wide def) film, TV, radio, video, music, animation

regional factors: strong talent pool in creative & digitalable to work in ‘Agile’ flexible way

favourable framework conditions: key stakeholders want to invest in sector’s growth - Creative City, GBSLEP…

Cluster 2020

now : blurred sectors. flexible expertise. interactive creative projects media projects, creative commissionsexpertise includes:multi-platform producers, mobile developers, designers, data engineers… teams reconfigure around projects:projects all different. freelance workers.

good traits: creative’s passionate, highly motivated, open to collaboration, great ideas, understand new technology



Barriers | Threats

competition: global on-line services (e-lance)

UK digital stuff needs to be ‘more creative’ than competition

business issues:micro, fragile, projects

weaker management access to markets

procurement, supply chainsaccess to finance, ‘creative’ IP unclear

business support/advice poor, cooperation difficult - ‘who to trust?’

perception issues with new markets: ‘digital offer’ hard to understand,

its just the final ‘shiny design’ lack of understanding of what

‘value-adding digital’ can bring, what the real market opportunities are

Cluster 2020



Cluster 2020

Opportunities: which sectors have most potential?

Growth Clusters?: environment & energy technologies, automotive, building technologies, digital media, healthcare/medical technology, aerospace, advanced manufacturing and materials, ICT, food & drink, rail, business & professional

‘creative’ is a horizontal enabler: respond to the broad trends & themes they all face…

Cluster 2020

mergers & acquisitions: manufacturing



Opportunities – trends/themes

trends: sectors, industries, products & services need to be…better, faster, cheaper, more productive, excellent in design, smart with everything, standardization ‘under-the-hood’ to make personalisation easier, new business models, leverage any advantage, ‘digital’ excellence gives ‘the edge’transforming services with digital across all sectors

themes: personalisation, short-run production, shorter production cyclesservice design (user friendly/slicker processes), visualization (data) everything everywhere (cross-platform), smaller specialist companiesbring creative’s in early for service planning (not just shiny stuff!)

Cluster 2020



Opportunities – trends/themes

Cluster 2020

market intelligence. market pull. application focused. solution driven, what can be achieved by bringing in CI?

client needsand issues

creative’s are the solution…



How can Policy be used to Grow CI?

Cluster 2020

accessing markets: understand sector needsdeliver market intelligence to creative’ssupport portals | case studies | explain our ‘offer’change perceptions of value of creatives/digital

building partnershipschallenge competitions (NESTA, TSB), matchmaking, ‘speed dating’, serendipity places (cross sectoral meeting places)more Custard Factories, ‘Fab’ Labs …

broker connections with top growth areasset-up expert brokers, like a MAS (manufacturing advisory service) or MediLink

procurement/supply chainstackle obstacles to open up access

research/demonstrators:emphasize research-pull into regionrather than allow research to push its agenda

helping businesses at individual level:

personalized approach develop honest brokersexpert advisor supportresource sign-postingdevelop matchmaking

extend training & knowledgeencourage mentor services

de-risk finance & Ideas development for CIs



Discussion on Growth Opportunities

Cluster 2020

review strengths & definitionsreview trends and themes

review policies and practical actions



Cluster 2020

thanks for listening!

Exciting Stuff!

linked-in groupsupporting creative businesses

www.cluster2020live.euwww.howtogrow.eu/ecia/

twitter: [email protected]

pending confirmation

core partners

Cluster 2020

Where is the New growth for Creative Businesses? Next Generation Clusters & Business Support - by...

Business

Transcript of Where is the New growth for Creative Businesses? Next Generation Clusters & Business Support - by...