Where is our Market Headed? Presentation to Canadian Bison Association November 23, 2009.
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Where is our Market Headed? Presentation to Canadian Bison Association November 23, 2009
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Transcript of Where is our Market Headed? Presentation to Canadian Bison Association November 23, 2009.
Where is our Market Headed?
Presentation to Canadian Bison Association
November 23, 2009
YTD bison slaughter - USDA• Processors Face Tight Supplies
YTD bison slaughter- USDA
Prices Stay Near Historic High• Consumers staying with bison
Custer Sale Results 2009
• Demand strong for femalesAverage Price – 2009 vs. 2008 Ave. Price Per Lb. - 2009 vs. 2008
What’s Ahead?
Top trends
• Retail sales will continue strong
• More demand for low-end cuts
• Casual dining struggling
Top trends
• People want a community around food
• The story around food is important
Top trends
• Green cooking seen as a efficient, healthy and a good value
Top trends
• Local is surpassing organic as a key motivator
• Consumers also looking for locale
Top trends
• Restaurant menus increasingly carrying calorie count and other nutritional info
Top trends
• Americans looking for tighter controls
• People don’t trust conventional food system
Beyond the recession:
A fundamental shiftin the marketplace
A new focus on responsibility
U.S. Population
“The Responsibles are in the vanguard and represent 38% of Americans 18 and older, or about 86 million people…They tend to be well-off but not wealthy, and they have done many things that people in the other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it.
“They do not fit neatly into any political category: a third are liberal, 37% are conservative, and 28% are moderate. They are younger than the Skeptics and more diverse and look more like what America will look like in 20 or 30 years.
Source: TIME Magazine
Our challenges/opportunities
• Food safety• Continued promotion• Non-commoditization
•and• New producers
Promotion
• Focus on foodservice• Marketing materials• Continued public relations• Education/Outreach• Farmers Market
Promotion
Recruiting a new generation
USDA Price Report
NBA Checkoff
AND. . . . .
(DRUMROLL, PLEASE)
......Coming soon
Bison Producers’ Handbook• 30+ authors• Experts from U.S.
and Canada• All new information• Best resource
available
Thank You
Join us: January 21-22 – NBA Annual Conference
Renaissance Hotel – Denver, COJanuary 22-23 – GTSS
National Western Stock Show
