WHERE CREATIVITY AND STRATEGY INTERSECT · adapting the strategy to identify places to improve and...

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WHERE CREATIVITY AND STRATEGY INTERSECT

Transcript of WHERE CREATIVITY AND STRATEGY INTERSECT · adapting the strategy to identify places to improve and...

WHERE CREATIVITY AND STRATEGY INTERSECT

Advertising

Branding

Business Development Planning & Coaching

Client Engagement

CRM/Database Implementation

Event Planning

Internal & External Communications

Internal Marketing Team Development & Training

Interview & Presentation Coaching

Marketing Collateral

Marketing Strategy & Planning

Project & Team Photography

Promotional Items

Public Relations

RFQs, RFPs, & Presentations

SEO

Social Media

SOP Development & Process Improvement

Web Design, Development & Maintenance

thread·ed mar·ket·ing [thred-id / mahr-ki-ting]

noun; verb

Transcends traditional integrated marketing and communication strategies by purposefully connecting all aspects of a product or service. This approach adds threads of consistency throughout the brand, strengthening the brand’s presence within the marketplace while increasing the connectivity between the client, brand, and company. Quality and consistency is improved, resulting in stronger client loyalty, higher profitability, and increased market value over time.

Accounting

Architectural

Colleges & Universities

Construction

Consulting

Engineering

Leadership & Development

Non-Profits

Professional Services

Promotional

Sports & Entertainment

WE

HEL

P BU

SIN

ESSE

S O

F A

LL S

IZES

WIT

H

IND

UST

RIES

WE

WO

RK W

ITH

PASSIONATELY BLENDING

CREATIVE AND

STRATEGIC MARKETING SOLUTIONS TO HELP

CLIENTS GROW THEIR BRAND

AND THEIR BUSINESS.

While we have the most impact for our clients when we are

fully engaged from strategy to implementation, our business

model centers around flexibly addressing our clients’ needs. We

understand the scope and scale necessary to help one client

with their marketing efforts may be entirely different for another.

That’s where our years of experience come into play. We learn

your goals and priorities and we adjust our efforts accordingly. We

can be an integrated partner, a strategic injection of creativity, or

that extra set of hands when the workload piles up.

Regardless of the service we provide, our process is the same. We start by developing an understanding of your firm, your offerings, your

position within the marketplace and the value you bring to your clients. Depending on our support

level, this process can be a quick conversation and review, or weeks of research and analysis.

STEP

ANALYSIS1

Next, we develop a strategic plan designed to address your needs and cultivate valuable connections with clients to cement your brand within

your desired marketplace.

STEP

STRATEGY2

Using the information gathered during our analysis, and guided by the strategic goals developed in the previous step, we then

work with you to create a concept specifically and thoughtfully crafted to meet your needs.

STEP

CONCEPT3

During this stage, we put the plan into action, continually assessing and

adapting the strategy to identify places to improve and enhance the plan.

STEP

EXECUTION4

Threaded Marketing

Group’s combined team

of talented and highly-

experienced professionals

offers our clients access

to a complete marketing

toolbox from brand

strategy and proposal

development to web

design and event planning.

Simply put, we offer all

the benefits of an in-house

marketing team without

the overhead.

WHOWEARE

KELLY JOJEFFERIS

KATIE BOONE

LISA COOK

Supported by a flexible pool of talented graphic designers, photographers, website gurus, etc.

HOW WE

WORKFounder and President CPSM, LEED Green Associate

Communications and Events Specialist

DEBORAH PENDERSenior Marketing Consultant

Senior Marketing ConsultantCPSM

“The [Threaded Marketing Group] team has been a critical part of our company’s success.

They are eager to roll up their sleeves and help with the most minute details to the key strategic

decisions...Across many industries, I would not hesitate to recommend [TMG] for all your

marketing and public relations needs.”

Andrew Cope | PresidentJ.M. Cope

Social Media and Web Expert

WebsiteDesigner

Senior Graphic Designer

Senior Graphic Designer

JON MEGAN LISA ASHLEY

Chicago Gentlemen100% Overall Satisfaction100% Satisfaction with Impact Leader100% Retention

D.C. Gentlemen100% Overall Satisfaction100% Satisfaction with Impact Leader100% Retention

Memphis Gentlemen100% Overall Satisfaction100% Satisfaction with Impact Leader96% Retention

Atlanta Gentlemen100% Overall Satisfaction83% Satisfaction with Impact Leader100% Retention

Charlotte Gentlemen90% Overall Satisfaction80% Satisfaction with Impact Leader96% Retention

2018

AN

NU

AL R

EPO

RT

the year by REGIONWWW.PROFOUNDGENTLEMEN.ORG

Global Gentlemen

95% Overall Satisfaction95% Satisfaction with Impact Leader

93% Retention

Government Affairs | Business Development

E N G L I S H E N T E R P R I S E S , L L C

No deal is won without the right relationships

Building strategic relationships, programs, and business contracts that lead to economic growth

Business Development

Corporate Relations

State and Local

Lobbying

Public Sector Engagement

Business Development • Establish profitable relationships to enhance potential for private

and government procurement opportunities by maneuvering through the state and local government maze

• Identify new business opportunities and connect clients with key decision makers to create partnerships with customers

• Increase market exposure and brand awareness in North Carolina for companies relocating into the state

Corporate Relations • Develop and implement external relations through community

outreach, marketing, and communications plans • Manage and coordinate external relations activities with elected

officials and community leaders • Development strategies to increase corporate community

engagement initiatives

State and Local Lobbying • Promote advocacy and association management

Public Sector Engagement • Small and minority business contractor readiness program

development and coordination • Develop economic inclusion initiatives to create jobs and capacity

in emerging businesses aimed at increasing access to contracting opportunities and producing economic growth

English Enterprises serves as a catalyst for creating sustainable economic growth in North Carolina by providing clearly defined strategy and access to key government officials, public agencies, and corporate entity decision makers that empower our clients to successfully achieve their business goals. Services include:

1

PROFOUND GENTLEMEN ANNUALREPORT

CONTACT PGPHONE:(704) 508-9241EMAIL: [email protected] FREEDOM DRIVE, CHARLOTTE, NC 28208WWW.PROFOUNDGENTLEMEN.ORG

Chicago Gentlemen100% Overall Satisfaction100% Satisfaction with Impact Leader100% Retention

D.C. Gentlemen100% Overall Satisfaction100% Satisfaction with Impact Leader100% Retention

Memphis Gentlemen100% Overall Satisfaction100% Satisfaction with Impact Leader96% Retention

Atlanta Gentlemen100% Overall Satisfaction83% Satisfaction with Impact Leader100% Retention

Charlotte Gentlemen90% Overall Satisfaction80% Satisfaction with Impact Leader96% Retention

2018

AN

NU

AL R

EPO

RT

the year by REGIONWWW.PROFOUNDGENTLEMEN.ORG

Global Gentlemen

95% Overall Satisfaction95% Satisfaction with Impact Leader

93% Retention

Hi-Lite Paints is a family-owned and operated business with over 35 years of experience providing Residential and Commercial Painting and Drywall Repair services within the Raleigh/Triangle area and throughout North Carolina. We standout from our competitors for our work ethic, passion for customer satisfaction and focus on the best-suited turnaround times for our clients. Every job—big or small—that we are entrusted with is treated and completed with individual care and detail.

CORE SERVICES

• Painting Residential – Interior, Exterior, Deck Staining, Fence and Garage Doors, Vinyl & Aluminum Siding Commercial – Interior, Exterior, Touch-ups, Textured Walls

• Drywall

Residential & Commercial – Repair, Refresh, Sheet Rock Installation

EXPANDED SCOPE OF SERVICES

• Popcorn Ceiling Installation / Removal• Cabinet Refinishing & Painting• Color Consultation• Power Washing• Demolition• Acoustic / Drop Ceiling• Steel Framing• Clean-up Labor

Rafael Alvarenga, OwnerKarla Ramirez, ManagerP.O. Box 58426 / Raleigh, NC 27658O: 919-322-0933 / M: 919-763-2026

www.hilitepaints.com

“AMAZING JOB!! Hi-Lite Paints showed up on time every day ready to work. Very careful and

respectful of being in someone’s home. They did an excellent job taking down wallpaper that had been up

for over 20 years without damaging the walls. I was most thrilled with my oak kitchen cabinets. I had been warned not to try to paint them but Rafael Alvarenga

and I researched different techniques which they implemented and the cabinets look fantastic. I feel

like I have a new home. Rafael was easily accessible by text, phone, e-mail and very responsive.”

- Ali P., Homeowner

Your Preferred Painting Professionals

NAICS: 238310 – Drywall Installation & Finishing238320 – Residential & Commercial Painting

US Open Tennis New York, NY Sessions 19-24 September 5 – 9, 2018

T H E W I N N I N G E X P E R I E N C E

PRESENTATION DEVELOPMENT

INFORMATION PACKETS

BROCHURE CREATION

ANNUAL REPORTS

WEBSITE DEVELOPMENT

PROPOSAL FOR MEDICAL EQUIPMENT PLANNING SERVICES

DOYLESTOWN HOSPITAL

MAIN HOSPITAL AND PAVILION III PROJECTS

JANUARY 18, 2017

OUR STORY

leaders in construction

WHATWE DO

No matter the size of the project, we bring an intentional focus to your marketing, communication, and business development efforts.

We can be an integrated partner or that extra set of hands when the workload piles up.

Cory Reed, Team Liberty Racing | Sponsorship Brochure NHRA Pro Stock Motorscycle

explore Sponsorship

SPONSORSHIP COLLATERAL COMMUNICATIONS

RFP DEVELOPMENT IN-HOUSE MARKETING TEAM PROMOTIONAL CAMPAIGNS

Master of Science in Construction & Facilities Management

Plan Your Future

MARKETING COLLATERAL“[TMG] has improved

our company branding, responses to government

RFP’s, and general marketing organization. Their attention to detail

and desire for excellence is refreshing.”

Mike McGuire | PresidentAME Consulting

Engineers

“I had the privilege of working with Kelly Jo on a project for a mutual client. I was so thoroughly impressed with her performance, I asked if she

would assist in streamlining and modernizing my own company’s marketing efforts. She did not

disappoint. Kelly Jo instinctively understood what steps were necessary to clarify and polish our

message so that The Sparks Group continues to stand out among the rest.”

Jessica Bronzert | FounderThe Sparks Group

“After seeing [Threaded Marketing Group’s] work firsthand, I knew they were the most qualified

firm to oversee Steele’s rebranding effort. From planning to strategy to execution, the [Threaded]

team managed the entire process with ease, professionalism, and creativity.”

Dan Bailey | PresidentSteele’s Mechanical

980.297.5809threadedmarketinggroup.com

“We have been working with [Threaded Marketing Group] for the last [few] years. As a result, our delivery of communication and

presentations has improved tremendously. . . They are quick to pick up on and suggest the needed direction. We are very impressed.”

Tim Gustafson | PresidentALC Coaches