Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium
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Where Content Goes to Die CHRIS BAGGOTT @ChrisBaggott @Compendium
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ExactTarget Connections 2012 B2B Content Marketing Panelist Chis Baggott walks through the various places content hides within your organization and how to uncover and deploy that content into your content marketing strategy. Learn from examples from marketing leaders.
Transcript of Where Content Goes to Die - An ExactTarget Connections Presentation by Chris Baggott at Compendium
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Where Content Goes to DieCHRIS BAGGOTT@ChrisBaggott@Compendium
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Content Graveyard
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EMPLOYEE BLOGGING
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Un-indexed Content: Send it back the other way
Un-indexed Content: Send it back the other way
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v
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OUTLOOK (REGULAR) EMAIL
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USING CUSTOMER STORIES (AND THE DUNBAR CIRCLE)TO POWER YOUR CONTENT MARKETING
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INDIUM• Organic, Social &
Email• 10,000 visits per
month• 9% Click Through
Rate
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CVENT
Social Media
Organic
Referral
(none)
Signatuare_EmailsEmail Marketing
Compendium
TwittereBook-SM-Intro
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QUESTIONS?Chris Baggottchris@compendium@chrisbaggott