Where Airport Retail Is Heading | airporttrends•com | ACI 2014 Zurich
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WHERE AIRPORT RETAIL IS HEADING... HILDEGARD ASSIES | AIRPORTTRENDS.COM ACI EUROPE Airport Trading 2014 Zurich, 28 March
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Presentation by airporttrends•com's Hildegard Assies at the 2014 Airport Trading Conference in Zurich. In order to create an unique sense of place, airports have realized they had to differentiate the passenger experience. Not only by designing seamless, efficient, processes and fancy terminals, but by creating a distinct ambiance with a unique and flexible portfolio of retail, food & beverage and service concepts. Uniqueness is achieved by developing innovative concepts, preferable with a local flavour by featuring local brands and experiences, as well as global brands that offer a selection of local products (‘glocalization’).
Transcript of Where Airport Retail Is Heading | airporttrends•com | ACI 2014 Zurich
WHERE AIRPORT RETAIL IS HEADING...
HILDEGARD ASSIES | AIRPORTTRENDS.COM
ACI EUROPE Airport Trading 2014 Zurich, 28 March
01
WHERE IS AIRPORTRETAIL
HEADING?
3 3
54% DO NOT TRUST BRANDS.
02
HUMAN BRANDS
RANDOM ACT OF KINDNESS
54% do not trust brands
RANDOM ACT OF KINDNESS
7 7
65% SAY THEY FEEL “A SENSE OF RESPONSIBILITY” TO PURCHASE PRODUCTS THAT ARE GOOD FOR THE ENVIRONMENT AND SOCIETY.
07
RETHINKING CONSUMPTION
TRANSPARENCY
RE-USE
11
THERE ARE MORE DEVICES CONNECTED TO THE INTERNET THAN THERE ARE PEOPLE ON EARTH.
11
PERSONALISED
13
TECHNOLOGY IS NOT ABOUT TABLETS BUT ENGAGING TO CUSTOMERS
14
FROM WAITING TIME TO PERSONALISED SERVICE
15
ADDING VALUE ON THE GO...
03
LOCAL
MOST PEOPLE WORLDWIDE WOULD NOT CARE IF MORE THAN 73% OF BRANDS DISAPPEARED TOMORROW.
16
AUTHENTICITY
18
LOCAL COMMUNITY
19
LOCAL PRODUCE
20 20
LOCAL HEROES
21
LOCAL HERITAGE
22
LOCAL RITUALS
23
LOCAL EVENTS
23
THE FUTURE IS HUMAN
“WE HAVE TO SPEAK TO WHOLE HUMAN BEINGS WITH MINDS, HEARTS AND SPIRITS“ PHILIP KOTLER
airporttrends•com reports on the latest commercial trends and innovations at airports around the world, be it airport retail, F&B, advertising or the overall airport experience. We aim to inspire professionals in the airport industry to connect with passengers in a different way in creating a true sense of place for but also with them.
TREND RESEARCH
TREND SESSIONS
airporttrends•com is an initiative by Hildegard Assies (previously Amsterdam Schiphol Airport) and Raymond Kollau (founder airlinetrends.com). We aim to inspire our clients to connect with passengers in a different way, by sharing ideas, insights, knowledge about today’s and tomorrow’s airport experience.
WHO WE ARE WHAT WE DO
Every airport or airport-related company has a different question. We offer you the option to order your own customized trend report which you can use for your own inspiration, internal and/or client presentations.
You can also hire us for a in-house trend- and innovation presentation or workshop.The workshop will give you the opportunity to scan the market for market opportunities in more depth and brings inspiration and innovation to management, marketing and product development teams.
Based on your research questions, market and target audiences, we combine our trend insights with the latest commercial initiatives and concepts recently launched at airports around the world. Customized, interactive and boutique style, just the way we like it.
The workshops can vary from a ‘360 degrees update’ of the major consumer and industry trends shaping today’s airport commerce market, or can be customized for the latest innovations on select topics.
airporttrends•com Nieuwe Gracht 3 2011 NB Haarlem The Netherlands
Looking for an innovative take on airport commercial development?
www.airporttrends.com
