Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Whence consumer loyalty? Richard L Oliver Journal of Marketing; 1999; 63, ABI/INFORM Global pg. 33

Transcript of Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding...

Page 1: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Whence consumer loyalty?Richard L OliverJournal of Marketing; 1999; 63, ABI/INFORM Globalpg. 33

Page 2: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

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Page 12: Whence consumer loyalty? Richard L Oliver Journal of ... · Loyalty Phases with Corresponding Vulnerabilities Identifying Marker Loyalty to information such as price, features, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.