When You Should Send a Text Marketing Blast for Your Customers
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Transcript of When You Should Send a Text Marketing Blast for Your Customers
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When You Should Send a Text Marketing Blast for Your Customers
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Having a mobile database of your customers is a powerful tool to drive sales into your
restaurant.
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Send a text marketing blast for the right reason and your weekly sales and customer frequency will help your bottom line profits and margins.
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Use it at the wrong time and you will notice little increase in sales and turn customers off to
your new marketing tool.
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Here are Ten Reasons to Send a Text Message Marketing Blast to Your Subscribers:
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1. Increase sales on slower days
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Certain days of the week are probably slower then weekends for restaurants or retail stores.
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Send a text message offer in the morning for a discount good for that day only.
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2. Sell excess items and stock
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Instead of having it sit around your business taking up room or going bad or out of style, send a text marketing
blast with an offer only good for those items.
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Most businesses can also use their text list to negotiate lower pricing on bulk orders with suppliers if they can
move the items quickly with their mobile list.
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3. Fill up your business
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Use the text list to offer free cover charge or appetizer before a certain time to start the
night off right.
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4. Rescue from bad weather
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Next time rain threatens to ruin your sales for the day, send a blast announcing your "Rainy
Day Sale" and save your sales.
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5. Promote a new item
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Also use to promote new seasonal items or menus.
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6. Contest promotion
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Announce contests, run contests, and drive people into your store to enter. Send an offer and ask
people to show their text message in-store to enter.
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7. Drive website traffic/ sales
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Text messages that cross-promote your Facebook page will increase participation, engagement and get people
talking about your brand in social media circles.
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Send the Facebook page link and ask people to post about their favorite aspect of your
business.
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Reward the best posts with gift certificates and this will increase your brands awareness
online.
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8. Make up lost sales
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Previously if you were having a slow day, behind your sales goals for the day in the afternoon,
what would you do to rescue sales for the day?
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Chances are your only option was to try to save on your labor cost. Send a text blast in the afternoon for a dinner offer that
is only valid for that night and make up the lost sales.
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9. Charity nights
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It is a nice way for people to donate and feel good about spending money with your
business.
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Don't forget to let local news outlets know about your promotion.
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10. Drive reservations/open appointments
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While you can't send text blasts for this purpose every day, it is a great fit for every
couple weeks on normally slower days.
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When developing your text message marketing campaign, pay attention to when you are sending
text blasts, the reasons and your desired goal.
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A little planning and strategy will go a long way to new sales, traffic and creating loyal customers
that will reward you for years to come.