When it comes to results, Bing Ads is no novelty...took its search engine marketing (SEM) and...

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The numbers tell the full story. Among the results: 1237% Revenue Increase 1015% Spend Increase 1257% Orders Increase 20% ROAS Increase 1038% Impressions Increase 18% CPO Decrease 19% CTR Increase 18% Average CPC Decrease 1254% Clicks Increase With the assistance of CommerceHub and Bing Ads, Century Novelty took its search engine marketing (SEM) and pay-per-click (PPC) advertising to the next level. Growth from Q3 2014 to Q3 2015: Century Novelty began running new Bing Shopping Campaigns in August 2015. Their performance marketing team at CommerceHub ran them concurrently alongside the original Product Ads campaigns. In a brief period of time, the results were clear: Bing Shopping Campaigns offered a tremendous upside. Now, Century Novelty can’t imagine life without it. Bing Network. Be there. Interested in advertising your business with Bing? It’s easy to get started. Check out our tutorial: www.bingads.com/getstarted “I’m really excited this year about Bing Shopping Campaigns being launched. I’ve seen some really good returns, and good results as far as volume, conversion rate and cost per acquisition.” “The extent of growth on Bing, year over year, has been downright incredible and outstanding.” Elizabeth Marsten Director of Paid Search CommerceHub Kyle Madigan President Century Novelty Revenue 177% increase Order Volume 248% increase Click Traffic 247% increase Impressions 402% increase When it comes to results, Bing Ads is no novelty

Transcript of When it comes to results, Bing Ads is no novelty...took its search engine marketing (SEM) and...

Page 1: When it comes to results, Bing Ads is no novelty...took its search engine marketing (SEM) and pay-per-click (PPC) advertising to the next level. Growth from Q3 2014 to Q3 2015: Century

The numbers tell the full story. Among the results:

1237%Revenue Increase

1015%Spend Increase

1257%Orders Increase

20%ROAS Increase

1038%Impressions Increase

18%CPO Decrease

19%CTR Increase

18%Average CPC Decrease

1254%Clicks Increase

With the assistance of CommerceHub and Bing Ads, Century Novelty took its search engine marketing (SEM) and pay-per-click (PPC) advertising to the next level.

Growth from Q3 2014 to Q3 2015:

Century Novelty began running new Bing Shopping Campaigns in August 2015. Their performance marketing team at CommerceHub ran them concurrently alongside the original Product Ads campaigns.

In a brief period of time, the results were clear: Bing Shopping Campaigns offered a tremendous upside. Now, Century Novelty can’t imagine life without it.

Bing Network. Be there.

Interested in advertising your business with Bing? It’s easy to get started. Check out our tutorial: www.bingads.com/getstarted

“I’m really excited this year about Bing Shopping Campaigns being launched. I’ve seen some really good returns, and good results as far as volume, conversion rate and cost per acquisition.”

“The extent of growth on Bing, year over year, has been downright incredible and outstanding.”

Elizabeth MarstenDirector of Paid Search

CommerceHub

Kyle MadiganPresident

Century Novelty

Revenue

177% increase

Order Volume

248% increase

Click Traffic

247% increase

Impressions

402% increase

When it comes to results, Bing Ads is no novelty