When it comes to results, Bing Ads is no novelty...took its search engine marketing (SEM) and...
Transcript of When it comes to results, Bing Ads is no novelty...took its search engine marketing (SEM) and...
The numbers tell the full story. Among the results:
1237%Revenue Increase
1015%Spend Increase
1257%Orders Increase
20%ROAS Increase
1038%Impressions Increase
18%CPO Decrease
19%CTR Increase
18%Average CPC Decrease
1254%Clicks Increase
With the assistance of CommerceHub and Bing Ads, Century Novelty took its search engine marketing (SEM) and pay-per-click (PPC) advertising to the next level.
Growth from Q3 2014 to Q3 2015:
Century Novelty began running new Bing Shopping Campaigns in August 2015. Their performance marketing team at CommerceHub ran them concurrently alongside the original Product Ads campaigns.
In a brief period of time, the results were clear: Bing Shopping Campaigns offered a tremendous upside. Now, Century Novelty can’t imagine life without it.
Bing Network. Be there.
Interested in advertising your business with Bing? It’s easy to get started. Check out our tutorial: www.bingads.com/getstarted
“I’m really excited this year about Bing Shopping Campaigns being launched. I’ve seen some really good returns, and good results as far as volume, conversion rate and cost per acquisition.”
“The extent of growth on Bing, year over year, has been downright incredible and outstanding.”
Elizabeth MarstenDirector of Paid Search
CommerceHub
Kyle MadiganPresident
Century Novelty
Revenue
177% increase
Order Volume
248% increase
Click Traffic
247% increase
Impressions
402% increase
When it comes to results, Bing Ads is no novelty