WHEN BAD BRANDS HAPPEN TO GOOD STARTUPS.

“FUNNY COFFEE MUGS, DELIVERED TO YOUR DOORSTEP.”

“ONLINE SURGERY MADE EASY.”

“THE ZAPPOS OF VIBRATORS.”

a great idea, product or

business model a great brand ≠

Sure, there are times when shorter is better.

elevator pitches. accelerator applications. billboards.

but talking to customers is not one of those times. 

Thing is, too many startups believe less is more when it comes to expressing their brand.

your customers don't connect with your business model or your X for Y pitch.

your startup needs 

Personality .

WARBY PARKER. MAILCHIMP. DOLLAR SHAVE CLUB. these startup brands embrace personality.

and their customers become advocates.

THEY LOVE THEM. 

but duplicating that kind of success isn't easy.

in Fact, IT'S PRETTY TOUGH.

BUT WE CAN HELP.

we're a couple of ad guys with decades of brand experience.

in this talk we'll examine great brand personalities…

laugh at the bad ones…

and share some hands-on ways you can harness your own.

so give us a vote!