When All Media Is Social: How Social Became Mainstream
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1` 1 1 1 1 1 1When All Media’s Social
Social Media Goes Mainstream
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1. USC, Not UGC
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Only 2/20 Of 100m Videos Are UGC
100% Is USC (User Shared Content)
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80% Of Content Shared Is Professionally Produced
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10 Facebook Sends More Traffic
To News Site Than Google News
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Content is king…
Conversation is king, content’s just something to talk about
11 Ideas People Love To Share
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2. Media Platforms, Not Producers
respres on flickr
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Facebook To Break 500 Million?
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14 Twitter: Pulse Of The Planet?
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jonsson on flickr
1 Billion Views A Day
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Defining social media1
6 Digging The News
diggdigg
NYTNYT
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17 3. Social, Mobile & The
Ladder
Milica Sekulic on flickr
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Creators
Critics
Collectors
Joiners
Spectators
Inactive
Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery
•Use social networking sites
•Comment on blogs•Post ratings and reviews
•None of these activities
•Read blogs•Watch peer-generated video•Listen to podcasts
•Use RSS•Tag Web pages
•Publish Web page•Publish or maintain blog•Upload video to sites like YouTube
Forrester’s Ladder
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20042004
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20052005
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20082008
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20092009
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bohman on flickr
The Ladder’s On Its Side
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20102010
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20102010
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20102010
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29 4. Socialising Television
dailyinvention on flickr
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30 Over 1,000 Ratings
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31 Over 1,000 Tweets A Minute
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