When Actions Speak Louder than Tweets: Using Behavioral Data for Decision-making

When Actions Speak Louder than Tweets:

Using Behavioral Data for Decision-making

Bundle: Not For Distribution without Prior Consent

Bundle.com is a NYC based start-up that uses data to help people make smarter money decisions.

Using data from billions of financial transactions, Bundle is able to show people decisions that others like them have made.

We believe that this data can lead to better recommendations and better decision-making.


Further, we believe that decisions based purely on qualitative measures are leading to mistakes and bad decisions


Transactions level (aggregated and anonymized) financial data

US Government Data (Bureau of Labor Statistics, Dept of Labor, Census Bureau etc.)

Third party data (e.g. demographics)

Recommendations on optimizing your spending


But rather than telling you about the data, we thought we would show you a real application..


And someone recommended Takashi…a restaurant on Hudson street not far from Bundle

So we did a little experiment….we were hungry…


It was rated 4.5 stars on Yelp and 4 stars on Citysearch….it must be good….


..and, of course, individual ratings were on both ends of the spectrum


Restaurant Relationship Map

Standard NY

Balthazar

Spice MarketSmith & Wollensky

Saint Ambroeus

DanielRosa Mexicana


10

Actual Analysis for one NYC Restaurant (name not shown for

competitive purposes)

Merchant Intelligence Data – Customer Demo


We asked ourselves a question..

“What if we can see how often people actually go back to Takashi..

..what if we could give every merchant a score based on how loyal their customers are to them?”


We created a Loyalty Score for Takashi

100


We found this quite intriguing and proceeded to score every merchant in New York based on how loyal their customers are to them


Numbers for illustrative purposes only


Numbers for illustrative purpose only


We would love to hear your thoughts…

Email me at [email protected]

To access the alpha version of our recommender, please sign-up at www.bundle.com

Thank You!

mailto:[email protected]

When Actions Speak Louder than Tweets: Using Behavioral Data for Decision-making

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