“We wheelie love bikes”“We wheelie love bikes”

OUR MISSION

• Wheelie WonkaZ is a bicycle manufacturer committed to making FUN affordable for everyone.

• We are committed to not only the sport of cycling, but the JOY that a long bike ride can bring.

• We spark healthy living and family bonds in our community by having the most affordable prices, and ensuring top-notch customer satisfaction.

• We make certain that everyone who buys one of our cycles also receives a basic safety guide. Above all else we here at Wheelie WonkaZ believe in good, clean, active fun.

Wheelie WonkaZ’s Wheelie WonkaZ’s GOALSGOALS

• Provide the average consumer with an affordable quality bicycle

• Control the majority of the mountain bike market

• Launch a youth bike to broaden our market share

• Maximize income by holding a low retail price and high capacity units

• Lower unit prices by a small percentage every year to hold low income households in our target market

• Become a house hold name by heavily investing in advertising

Strengths and WeaknessesLooking toward the future

• Extremely strong advertising campaign

• Leader in market share• Low priced bikes prove

to be extremely competitive and manage to sell to most of the consumer segment

• No abundant source of capital

• Market share has reached a plateau

• Must spare resources to grow funds

• Serious cyclists willing to spend more per unit are not in target market

• Current models are not fully established

• Experienced some employee turnover

Strengths Weaknesses

Profit Margin

-0.1

-0.05

0

0.05

0.1

0.15

0.2

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Year

Percentage

• Wheelie WonkaZ experienced a net profit for 7 of our 8 years in business being fortunate enough to maximize our profit at 14% in the year 2011

• We saw steep peaks in 2012 and 2014 due to increased development and capacity expenditure with the introduction of new models

Capacity

Unit Sales on All of our Bikes

Unit Sales Amongst Kids Bikes

Sales Revenue

Shareholder Value

Debt to Asset Ratio

Specifics for Adv1

•Adv1 sales increased every year peaking in 2011 before the company decided to phase out the aging bicycle, effectively selling off remaining inventory and discontinuing the product in 2014

Adv 1 Unit Sales

0

5000

10000

15000

20000

25000

30000

35000

2006 2008 2010 2012 2014 2016Year

Units Sold

Advertising on Adv 1

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2006 2008 2010 2012 2014 2016Year

Funds Spent ($)

Advertising

Commercials

Sides of Buses

Merchandizing

Phillies Games

Bus Advertisement

Wheelie WonkaZ Apparel Line

• Available in all major sports stores

In Retrospect

• Instead of cutting costs in advertising, we should have stuck with our original plan in keeping funding high

• Issued a few bonds to offset the need for cutting expenses to maximize profit

• Found a more efficient way to manage our high demand for bikes other than purchasing high priced capacity

In Retrospect…

• Waited another year to raise capital before introducing another bike

• Noticed our brand awareness and sales slowing drastically due to cuts in advertising

Future Plans

• Wait to let assets grow for a longer period of time before making a change in the product line

• Work to make our output and capacity less costly and more efficient

• Increase advertising expenditure• Issue bonds• Decrease PR and work to make all expenses

more efficient

Thank you for remaining loyal shareholders of Wheelie

WonkaZ Bikes!