WhatsApp, The Anti-Marketing Growth Phenomenon | Facebook-acquired WhatsApp
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Transcript of WhatsApp, The Anti-Marketing Growth Phenomenon | Facebook-acquired WhatsApp
LOGO
WhatsApp Phenomenon
https://www.youtube.com/watch?v=LbsaUIA-aKY
LOGOhttps://www.youtube.com/watch?v=LbsaUIA-aKY
WhatsApp co-founders
BRAIN ACTION
JAN KOUM
LOGOhttps://www.youtube.com/watch?v=LbsaUIA-aKY
In 2014
WhatsApp was acquired by facebook for staggering $19 billion
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Largest deals
Facebook buys Whatsapp for $19 B in 2014
Microsoft buys Skype for $8.5 B in 2011
HP buys Compaq fo $18.6 B in 2002
https://www.youtube.com/watch?v=LbsaUIA-aKY
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Google buys Motorola Mobility for $12.5 B in 2014
Facebook buys Instagram for $1 B in 2012
https://www.youtube.com/watch?v=LbsaUIA-aKY
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WhatsApp Extraordinary Growth
https://www.youtube.com/watch?v=LbsaUIA-aKY
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Founders of WhatsApp wanted to make a no nonsense platform
https://www.youtube.com/watch?v=LbsaUIA-aKY
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Moto of WhatsApp
No Ads
No Games
No Gimmicks
https://www.youtube.com/watch?v=LbsaUIA-aKY
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Marketing Strategy
“Word of mouth is the most important driver for growth”
Till now,WhatsApp has not spent anything on customer acquisition
https://www.youtube.com/watch?v=LbsaUIA-aKY
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WhatsApp’s User
Mexico,Brazil,India,Russia is the largestuser base for WhatsApp
https://www.youtube.com/watch?v=LbsaUIA-aKY
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THANK YOU!!!
111
https://www.youtube.com/watch?v=LbsaUIA-aKY