Magazine Analysis

Reference: PITCH(The Face of Marketing)

WhatsApp in marketing

By,M. Uma maheswari.,M.K.M. Anupriya.,

What’s up? WhatsApp Messenger is a cross-platform mobile messaging app which allows users to exchange messages -and much more- without having to pay for them

Jam Koum and Brian Acton is a founder of WhatsApp This App founders are former Yahoo employee.

It was Founded in 2008

Cont… 55 employees are working in WhatsApp 32 engineers in that team, which means, 1 to 14 million ratio of developers to active users

Neeraj arora (Responsible for all things business at the app corporate) convinced Anil Ambani’s Reliance communications to allow unlimited use of whatsapp for Rs. 16/mth data plan.This plan was instantly followed by Tata Docomo.

Availability of WhatsApp in mobile

RULES OF WHATSAPPYou allow access to your mobile phone number

You can send text, photos, files-audio and video

No robots/spiders/offline readers/load testers allowed

No ads/games/gimmicks.

PEOPLE VIEWS IN WHATSAPPWhatsapp changed the way people looked

at short message service or SMS.SMS is either inaccessible or too expensive

in many countries.It is free or chargeable after a year’s service.Business can use this to get in instant touch,

get immediate response and even know the

intention of the prospective customers’ by

looking at when the concerned person saw

the message last or has he read it or not.

Cont…

Brands are ingeniously, using whatsapp to increase “contacts”, broadcast images, videos and audios and in-turn use the “virality friend liness” of the platform to create a strong brand recall and interact closely with the customer.

COMMON FEATUREA retailer in india tell his cutomer

to “whatsapp the picture” to a

friend/family for a second opinion.That’s how commonly essential it can

be to any business looking at a

scalable near free engagement

plantform.

WHATSAPP IN SMESME (Small medium Enterprise) use

it all the time to send pictures of

customized goods, have direct

conversations with the customer

and actually reduce time and money

which would have been involved

otherwise.

Example on whatsapp marketingSingapore is effectively using the application for marketing with its 78% smartphone penetration, lowcost or free wi-fi options, it is the ideal media.

Home Improvement(Interior) companies are using the platform to verify the corrections in the house without having the owners actually having to sit through the dusty renovations

BBC News India shared news related to the elections in the English and Hindi.

Users were required to add phone numbers, send a test message and they would receive a broadcast limited to thrice in a day.

Cont…

With in the companyEffectively, all international communications of smaller companies could be made easy, specific, personalized, fast, language specific, relevant and sure shot read by each employee with Whatsapp.

Employees could easily involve cross border coleagues to conversations at realtime.

CONCLUSION

The opportunities are endless so every business should be ride the next big wave called whatsapp.

If you have only thought of Facebook giveaways, Twitter chats and instagram hashtags, think agai, whatapp can be your best social media marketing campaign.