What's Your Knack?

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description

The story of a very cool startup that could change how you get paid to do what you do best. Created by Bruce Kasanoff, author of How to Self-Promote without Being a Jerk, available here: goo.gl/xP6F3Z

Transcript of What's Your Knack?

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First in a series (maybe) of formerly top-secret ideas that could make your life waaaay better.

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What wereyou born to do?

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Stick it to The Man?

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Find shipwrecks?

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Save the planet?

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Sadly, many people go through life without discovering their true talents.

Just as sad, some cannot find ways to support themselves with the talents they want to use.

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Their strengths are simply locked away, unused.

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What a waste of human potential!

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This company is using games to change all this…

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At least that is the concept. Knack is still in beta mode.

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Knack says their games can unearth strengths like these…

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…and also like these.

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If this is true, being the good-looking muscular guy in the Hiring Jungle may become less essential.

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You may no longer need to interview your way past this guy.

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You will still need to prove you are a hardworking and positive human being…

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But it will be easier to be discovered for your innate abilities, otherwise known as…

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…your knacks for doing certain things very, very well.

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Pay attention to Knack, and other companies that want to change the way that people discover what they were really meant to do…

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Because “bored beyond belief” is no way to go through life.

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This public service announcement has been brought to you by Bruce Kasanoff, who helps companies develop great new ideas, and then spread them.

Find Knack here.

All images from Shutterstock

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