What's Working (and Not Working) for App Developers in 2017
Transcript of What's Working (and Not Working) for App Developers in 2017
What’s Working (and Not Working) for Mobile App Developers in 2017
from matomy
For our 2nd annual mobile survey, we asked over 1,000 app developers about monetization, user engagement, and app promotion.
Here is what we learned this year:
What’s the average time it takes a user to make an in-app purchase after opening the app?
The most positive channel for ROI, two years in a row!
Ads Rule Mobile Monetization
generate the most revenue from ads
make the most revenue from in-app purchases
of developers monetize their apps through ads
If they don't deposit within the first day, tomorrow is another day.
84% 61% 27%
Best Performing Ad Formats
Users Take Their Time Before Purchasing
Interstitial Ads 28%
Banners38%
Videos17% Video has grown in popularity
by 55%, increasing from 11% to 17% since last year.
Facebook wins!
of developers said it can take up to 1 week or even longer.
47%of developers said it takes between 48 hrs to 1 week
26%
The More Partners the Better
Looking for a smarter way to monetize? MobFox can help.
Facebook: @Mobfox | Twitter: @mobfoxOfficial | Linkedin: @Mobfox
www.mobfox.comfrom matomy
App Store Ads Are a Huge Opportunity
of developers have never heard about or don't use App Store Search Ads
68%
45% of developers have 3 or more SDKs on their apps
57% of developers use 2 or more ad monetization partners
69% of developers who use an app promotion partner work with 2 or more partners