What's this

Business Model thing?

1 - It's a Concept

Petal

Corolla

Stamens

Stem

Example: the concept of Flower. An Eskimo can understand what an Orchid is, even if he has never seen one, if he masters the concept of Flower.

Partners

Resources

ActivitiesValue Proposition

Customers

Relationship

Channels

Costs and Revenues

Everything should be made as simple as possible, but no simpler. (A. Einstein)The Business Model concept is simple and clear.

The Business Model concept was reformulated by Alexander Osterwalder. It was published in the book: Business Model Generation.

2 - It's a language

Rules Meaning

Pac-Man

Mozart

C DF G A

4/4 1/2 1/4 1/8 1/16

Example: musical notation.The language of music lets you write on paper: sentences, stories and musical operas.

Text+ =

Brain 100 %Active

It's a visual language. The combination of text and images activates both brain emispheres. Problem solving is up to 75% better. Memory's performance is 600% better.

guadagno = ricavi - costi

Manyrelationships in parallel.

Everything in onepa

ge.

Sequ

entia

l.

You can see the relationships between elements.This language gives you the big picture of a Business Model.In a textual document, instead, information is layed out as a sequence and the relationships aren't immediately clear.

3 - It's a method

1 2 3 4 5Mobilize Understand Design Implement Manage

Process

The method suggests a five fases process for designing Business Models. The process covers the whole lifetime cycle of a Business Modlel.

Customer Insights

What does he think?

What doeshe say?

What doeshe see?

What doeshe hear?

Pain Gain

The method integrates with many innovation techniques.Customer Insights, Ideation, Visual Thinking, Prototyping, Storytelling, Scenarios ...

Business Environment SWOT Analysistrends

markets

macroeconomics

industrystrength weakness

opporunity threat

The method integrates with many strategic tools and techniques: Blue Ocean Strategy, SWOT analysis, Business Environment analysis, Customer Development.

What's this

Business Model thing?

1 - It's a concept: it lasts forever.

2 - It's a language: for communication.

3 - It's a method: for innovation..

For workshops and assistance in business modeling

in Italian www.hugowiz.it

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

$Date: 2011-10-24 15:56:03 +0200 (lun, 24 ott 2011) $ $Revision: 54 $

Special thanks to Alexander Osterwalder for publishing the method.www.businessmodelgeneration.com