What’s the story? The 2013 newsroom report -...

WHAT’S THESTORY?

The 2013 Newsroom Report:

www.mynewsdesk.com

2

1. INTRODUCTION

Why does a newsroom matter?

About Mynewsdesk

http://www.mynewsdesk.com

3

2. METHODOLOGY

4

3. EXECUTIVESUMMARY

Content out of date

Image quality

Multimedia content

Antisocial?

5

4.1 DISCOVERY

What we found

THE CREAM

1

2

6

BEST PRACTICE ADVICE

Clear link to the press room from Santander

7

4.2 NEWSROOMCONTENT

What we found

THE CREAM

Cisco newsroom archives

1

2

3

8


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4.3 MULTIMEDIA

What we found

THE CREAM

Sony's newsroom search function

1

2

3

10


11

4.4 FINDINGINFORMATION

What we found

THE CREAM

O2 newsroom search function

1

2

3

12


13

4.5 SOCIALMEDIA

What we found

THE CREAM

Coca-Cola social media page

1

2

3

14


15

4.6 CONTACT What we found

THE CREAM

General Electric newsfeeds

1

2

3

16


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APPENDIX 1. BRAND SCORESBrand Social Media Searching Content Blogging Multimedia Contact Localisation TOTAL

Coca-Cola 46

Siemens 42

MasterCard 39

FedEx 39

Nissan 39

Santander 38

Pepsi 37

Cisco 37

Microsoft 36

UPS 36

Sony 36

Google 35

General Electric 35

HSBC 35

H&M 34

VW (Volkswagen) 34

Telecom Italia 34

SAP 34

Walmart 33

BMW 33

Orange 33

Standard Chartered Bank 33

IBM 33

O2 32

Tesco 31

Shell 31

AT&T 30

T-Deutsche Telekom 30

Visa 30

Honda 30

BP 30

Verizon Communications 29

Pampers 29

Starbucks 29

Toyota 28

Gillette 28

Click the brand to visit newsroom

http://www.coca-colacompany.com/media-center/

http://news.gillette.com/

http://www.siemens.com/press/en/index.php?content=cc

http://newsroom.mastercard.com/

http://news.van.fedex.com/

http://newsroom.nissan-europe.com/uk/en-gb/Home/Welcome.aspx

http://www.santander.com/csgs/Satellite?appID=santander.wc.CFWCSancomQP01&canal=CSCORP&cid=1278677292421&empr=CFWCSancomQP01&leng=en_GB&pagename=CFWCSancomQP01%2FPage%2FCFQP01_PageSubhome3_PT4

http://www.pepsico.com/Media.html

http://newsroom.cisco.com/

http://www.microsoft.com/en-us/news/

http://www.pressroom.ups.com/

http://presscentre.sony.co.uk/

http://www.google.com/press/

http://www.genewscenter.com/

http://www.newsroom.hsbc.co.uk/

http://about.hm.com/content/hm/NewsroomSection/en/NewsRoom.html

http://www.volkswagenpressoffice.co.uk/home.htm

http://www.telecomitalia.com/tit/en/press.html

http://www.news-sap.com/

http://news.walmart.com/

https://www.press.bmwgroup.com/pressclub/p/pcgl/startpage.htm

http://newsroom.orange.co.uk

http://www.standardchartered.com/en/news-and-media/index.html

http://www-03.ibm.com/press/uk/en/index.wss

http://news.o2.co.uk/

http://www.tescoplc.com/index.asp?pageid=21

http://www.shell.com/global/aboutshell/media.html

http://www.att.com/gen/landing-pages?pid=3309&RIAConsoleLogLevel=4000

http://www.telekom.com/media

http://www.visaeurope.com/en/newsroom/news/latest.aspx

http://newsroom.honda.co.uk/

http://www.bp.com/productlanding.do?categoryId=120&contentId=7047744

http://newscenter.verizon.com/

http://news.pampers.com/

http://news.starbucks.com/

http://www.toyota-global.com/news/13/index.html

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APPENDIX 1. BRAND SCORES cont.Brand Social Media Searching Content Blogging Multimedia Contact Localisation TOTAL

Target 28

Chevron 28

Disney 27

Mercedes-Benz 26

Scotiabank 26

Facebook 25

HP 25

DHL 25

Apple 24

Accenture 24

eBay 23

Red Bull 23

Intel 23

Marlboro 22

Nike 22

MTN 22

IKEA 22

Amazon.com 21

Bharti Airtel 21

China Telecom 21

Petrobras 21

TD Bank Financial Group 20

China Mobile Limited 19

Citibank 19

Carrefour 19

Vodafone 19

McDonald's 19

NTT DoCoMo 19

Samsung 18

Oracle 18

State Farm 17

Sberbank 16

RBC 15

L'Oreal 14

The Home Depot 14

Aldi 14


http://pressroom.target.com/

http://www.aldipresscentre.co.uk/?WT.z_src=main

http://www.chevron.com/news/

http://thewaltdisneycompany.com/disney-news

http://news.mercedes-benz.co.uk/

http://media.scotiabank.com/cdaen/

http://newsroom.fb.com/

http://www.hp.com/hpinfo/newsroom/

http://www.dhl.co.uk/en/press.html

http://www.apple.com/uk/pr/

http://newsroom.accenture.com/

http://www.ebay-mediacentre.co.uk/

https://www.redbullcontentpool.com/content/news;jsessionid=7863B4623EBBCDA4686B889F5D512D7A

http://newsroom.intel.com/community/intel_newsroom

http://www.altria.com/en/cms/company_announcements/default.aspx?src=top_nav

http://www.nikeinc.com/

http://www.mtn.com/PressOffice/Pages/overview.aspx

http://www.ikea.com/gb/en/about_ikea/newsroom

http://phx.corporate-ir.net/phoenix.zhtml?c=251199&p=irol-mediaHome

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+airtel/Media+Centre/

http://www.chinatelecom-h.com/eng/media/news.php

http://www.agenciapetrobras.com.br/default_en.asp

http://www.td.com/about-tdbfg/media-room/overview/index.jsp

http://www.chinamobileltd.com/en/ir/announcements.php

http://www.citigroup.com/citi/news/news_list_view.html

http://www.carrefour.com/cdc/press/releases/news-releases/

http://www.vodafone.com/content/index/media.html

http://www.mcdonalds.co.uk/ukhome/Aboutus/Newsroom.html

http://www.nttdocomo.com/press/index.html

http://www.samsung.com/us/news/

http://www.oracle.com/us/corporate/press/index.html

http://www.statefarm.com/aboutus/newsroom/local-news/local-news.asp

http://www.sbrf.ru/en/presscenter/all/

http://www.rbc.com/newsroom/index.html

http://www.loreal.com/_en/_ww/news-l-oreal.aspx

https://corporate.homedepot.com/MediaCenter/Pages/default.aspx

19

APPENDIX 1. BRAND SCORES cont.Brand Social Media Searching Content Blogging Multimedia Contact Localisation TOTAL

China Life 14

Chase 14

American Express 12

Commonwealth Bank of Australia

12

Sinopec 12

Industrial and Commercial Bank of China

11

Kentucky Fried Chicken 10

Exxon Mobil 10

MTC 10

Subway 9

PetroChina 9

Wells Fargo 8

Budweiser 8

Telcel 8

Tencent 8

Movistar 6

Louis Vuitton 5

Agricultural Bank of China

5

Colgate-Palmolive 5

U.S. Bank 5

Ping An 5

China Construction Bank 4

Moutai 3

ICICI 3

ZARA 2

Baidu 2

Hermes Paris 0

Bank of China 0


http://www.chinalife.com.cn/publish/zhuzhan/863/index.html

http://home.baidu.com/news/news/

http://www.jpmorganchase.com/corporate/About-JPMC/newsroom.htm

http://about.americanexpress.com/news/

http://www.commbank.com.au/about-us/news/

http://english.sinopec.com/media_center/

http://www.icbc-ltd.com/ICBCLtd/About%20Us/News/

http://www.kfc.com/about/newsroom/

http://exxonmobil.co.uk/UK-English/news.aspx

http://www.company.mts.ru/comp/press-centre/contacts/

http://www.subway.com/subwayroot/about_us/pressreleases.aspx

http://www.petrochina.com.cn/Ptr/News_and_Bulletin/News_Release/

https://www.wellsfargo.com/press/

http://anheuser-busch.com/index.php/relations/press-room/news-releases/

http://www.telcel.com/portal/home.do

http://www.tencent.com/en-us/at/pr/2012.shtml

http://saladeprensa.telefonica.com/

http://www.louisvuitton.com/front/#/eng_US/New-Now

http://www.abchina.com/en/about-us/news/

http://investor.colgate.com/pressroom/

https://www.usbank.com/cgi_w/cfm/itc/newsroom/press_releases.cfm

http://about.pingan.com/pinganxinwen/pinganxinwen_en.shtml

http://www.ccb.com/en/announcement/announcement_list_1.html

http://www.moutaichina.com/publish/portal1/tab235/

http://www.icicibank.com/aboutus/news.html

http://press.zara.com/

20

Discovery

Content

Images

Video

Finding information

Social Media

Contact

APPENDIX 2NEWSROOM BEST PRACTICE CHECKLIST

What’s the story? The 2013 newsroom report -...

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