What's the deal with Mega Monday? - December 2012
1
ZZZ from Affiliate Window @AffWin / @Awin_Strategy www.affiliatewindow.com blog.affiliatewindow.com “MEGA MONDAY”? BROUGHT TO YOU BY AFFILIATE WINDOW WHAT’S THE DEAL WITH Whether you referred to the 3rd of December 2012 as Cyber Monday*, Mega Monday** or Manic Monday*** the fact remains that it was the biggest online shopping day of the year for the UK so far. This infographic shows a snapshot of activity across Affiliate Window advertisers and publishers on the biggest online shopping day of the year! So what is “Mega Monday”? These terms originated in the US, but are now gaining much more popularity in the UK Most transactions (almost 17,000) occurred between the hours of 9 and 10pm Over the last few years sales on Black Friday, Cyber Monday and Mega Monday have grown significantly. It started with Black Friday, a US term to describe the first Friday after Thanksgiving and originally the biggest online shopping day of the year in the US. Where did it all begin? Mega Monday Cyber Monday Black Friday £59 £62 £73 86% 9% From our stats, most people still prefer using desktop computers! It seems old habits die hard! The average order value changes throughout Black Friday, Cyber Monday and Mega Monday. We hope you enjoyed this infographic and it has provided you with some insight into the Biggest UK Online Shopping day of the year - Mega Monday. Some are predicting later days in December to be the biggest of the year, as next day delivery becomes standard practice online and the use of mobile devices to shop from anywhere becomes more widespread. We'll let you know what we see! Sales vs. Affiliate Type Where do we spend? Cyber Monday is the first Monday after Thanksgiving which has surpassed Black Friday as the biggest online shopping day in the US. Both have crossed the pond to the UK but it’s actually the following Monday we have our eye on! MEGA MONDAY IS GROWING Monday* Friday* Black Friday Cyber Monday Mega Monday * Monday and Friday before Black Friday 2011 2012 2011 2012 2011 2012 2011 2012 2011 2012 When does it Peak? From 2-7am, most people in the UK are asleep, so sales are lower at these times. Between 7am - 12pm, as people start to wake up and arrive at work, the activity increases 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 There is a peak between 12pm and 1pm as people shop online during their lunch break 9;24pm : Mega Monday’s mega minute where 432 transactions happened in just 60 seconds. After typical work hours finish at 5pm, there is a consistent rise in sales leading up to a peak at 9pm Hours of the day on Mega Monday 2012 45k 40k 35k 30k 25k 20k 15k 10k 5k 0 T ransactions per day hour Now, how big are we talking? Show me the money! That’s a wrap... for now Shopping on the go Merry Christmas 52% 37% 57% 20% 48% $ *The Guardian **The Daily Mail, BBC News & The Telegraph ***The Bangles British internet users made a massive 112 million visits to retail websites on Mega Monday!* That’s roughly 1,712 years, about the same time it took to build The Great Wall of China (Though certainly not as hard work!) This set a new record for the most time spent shopping online in a single day, with 15 million hours spent on retail sites. This year, it was online department stores that saw the most sales. They also saw a 50% increase in transactions on Mega Monday compared to Cyber Monday whilst other advertiser sectors remained fairly constant week on week. *Experian.co.uk Cashback Comparison Engine Discount Code Editorial Content Loyalty 59% 5% 20% 83% 68% Tablets The amount is a lot lower on Mega Monday as advertisers employ heavy discounts across their products - Bargain! Black Friday: Consumers spent £8.7M through Affiliate Window publishers Percentage of sale split on Mega Monday 21% 17% 16% 25% 11% 5 4 Department Stores Entertainment Retail Fashion Retail Other Retail Health & Beauty Electrical Retail Other The biggest week on week jumps in sales and revenue generated on Mega Monday came from Cashback and Discount Code publishers as they target vast user bases of loyal consumers with exclusive discounts and offers. Year on year the largest increase came from editorial content publishers. 2011 2012 2011 2012 2011 2012 2011 2012 2011 2012 Percentage increase of transactions by main publisher types Cyber Monday: Consumers spent £8.2M through Affiliate Window publishers Mega Monday: Consumers spent £10.7M through Affiliate Window publishers 5% Over recent years, mobile and tablet devices have become increasingly more popular for internet shopping. Smartphones Computers & Laptops
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At the peak of the busiest online shopping day of the year so far, Affiliate Window’s publishers were generating 432 sales per minute for our 1,600 advertisers. We spent a long while trying to get our heads around the correct term for the first Monday in December. We found articles dubbing it both ‘Cyber Monday’ (also sometimes the name given to the previous Monday) and ‘Mega Monday’ (however one member of the strategy team received a Mega Monday deal email from an advertiser yesterday, the second Monday in December) so the whole thing seems rather confused, perhaps highlighting just how new the whole concept is. However, if you read Matt Swan’s article published on the A4U forum yesterday you’ll have seen that we settled on the term ‘Mega Monday’ to describe Monday 3rd December, the UK’s busiest online shopping day of the year. We were so happy with the mobile infographic published back in July that we’ve decided to make another one to bring you all of the key stats from Mega Monday across Affiliate Window in the form of a suitably festive visual.
Transcript of What's the deal with Mega Monday? - December 2012
ZZZ
from A�liate Window@A�Win / @Awin_Strategy www.a�liatewindow.com blog.a�liatewindow.com
“MEGA MONDAY”?BROUGHT TO YOU BY AFFILIATE WINDOW
WHAT’S THE DEAL WITH
Whether you referred to the 3rd of December 2012 as
Cyber Monday*, Mega Monday** or Manic Monday*** the fact remains that it was the biggest online
shopping day of the year for the UK so far.
This infographic shows a snapshot of activity across
A�liate Window advertisers and publishers
on the biggest online shopping day of the year!
So what is “Mega Monday”?
These terms originated in the US, but are now gaining much more popularity in the UK
Most transactions (almost 17,000) occurred between the hours of 9 and 10pm
Over the last few years sales on Black Friday, Cyber Monday and Mega Monday have grown signi�cantly.
It started with Black Friday, a US term to describe the �rst Friday after Thanksgiving and originally the biggest online shopping day of the year in the US.
Where did it all begin?
Mega Monday Cyber Monday Black Friday
£59 £62 £73
86%9%From our stats, most people still prefer using desktop computers!It seems old habits die hard!
The average order value changes throughout Black Friday, Cyber Monday and Mega Monday.
We hope you enjoyed this infographic and it has provided you with some insight into
the Biggest UK Online Shopping day of the year - Mega Monday.
Some are predicting later days in December to be the biggest of the year, as next day delivery becomes standard practice online and the use of mobile devices to shop from
anywhere becomes more widespread. We'll let you know what we see!
Sales vs. A�liate Type
Where do we spend?
Cyber Monday is the �rst Monday after Thanksgiving which has surpassed Black Friday as the biggest online shopping day in the US. Both have crossed the pond to the UK but it’s actually the following Monday we have our eye on!
MEGA MONDAY IS G R O W I N G
Monday* Friday* Black Friday Cyber Monday Mega Monday* Monday and Friday before Black Friday
2011
2012
2011
2012
2011
2012
2011
2012
2011
2012
When does it Peak?
From 2-7am, most people in the UK are asleep, so sales are lower at these times.
Between 7am - 12pm, as people start to wake up and arrive at work, the
activity increases
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
There is a peak between 12pm and 1pm as people shop online during their
lunch break
9;24pm : Mega Monday’s mega minute where 432 transactions happened in just 60 seconds.
After typical work hours �nish at 5pm, there is a consistent rise in sales
leading up to a peak at 9pm
Hours of the day on Mega Monday 2012
45k40k35k30k25k20k15k10k5k0
Tran
sact
ions
per d
ay ho
ur
Now, how big are we talking?
Show me the money!
That’s a wrap... for now
Shopping on the go
Merry Christmas
52% 37% 57% 20% 48%
$
*The Guardian **The Daily Mail, BBC News & The Telegraph ***The Bangles
British internet users made a massive
112 million visits to retail websites on
Mega Monday!*
That’s roughly 1,712 years, about the same time
it took to build The Great Wall of China
(Though certainly not as hard work!)
This set a new record for the most time spent shopping online
in a single day, with 15 million hours spent on retail sites.
This year, it was online department stores that saw the most sales. They also saw a 50% increase in transactions on Mega Monday compared to Cyber Monday whilst other advertiser sectors remained fairly constant week on week.
*Experian.co.uk
Cashback ComparisonEngine
Discount Code Editorial Content Loyalty
59% 5% 20%83%
68%
Tablets
The amount is a lot lower on Mega Monday as advertisers employ heavy discounts across their products -Bargain!
Black Friday: Consumers spent
£8.7M through A�liate Window
publishers
Percentage of sale split on Mega Monday
21% 17% 16% 25%11% 5 4Department
StoresEntertainment
RetailFashionRetail
OtherRetail Health &
Beauty
ElectricalRetail
Other
The biggest week on week jumps in sales and revenue generated on Mega Monday came from Cashback and Discount Code publishers as they target vast user bases of loyal consumers with exclusive discounts and o�ers. Year on year the largest increase came from editorial content publishers.
2011
2012 2011
2012 2011
2012 2011
2012 2011
2012
Percentage increase of transactions by main publisher types
Cyber Monday: Consumers spent
£8.2M through A�liate Window
publishers
Mega Monday: Consumers spent £10.7M through A�liate Window publishers
5%
Over recent years, mobile and tablet devices have become increasingly more popular for internet shopping.
Smartphones
Computers & Laptops
